Helium 10 Pricing & Membership Plan Options – How They Work – Updated June 2025

Introduction

Embarking on your Amazon selling journey? Welcome to the world of e-commerce optimization! Our mission is to equip you with the tools and strategies needed to uncover lucrative product opportunities, craft meticulously optimized Amazon listings, and steadily boost your sales using proven, cutting-edge techniques. We will guide you through the Helium 10 pricing, ensuring you have everything you need to succeed.

While we offer a suite of powerful Amazon seller tools, we’re more than just a software provider – we’re a community. What sets us apart is our flexible approach to engagement. Whether you’re a full-time entrepreneur or seeking a robust side hustle, we understand that your Amazon venture is a significant part of your life. That’s why we’ve designed our services to adapt to your unique needs and aspirations.

We believe that when it comes to e-commerce tools, one size doesn’t fit all. Your ambitions and resources are uniquely yours, and your toolkit should reflect that. This philosophy drives our diverse range of pricing options, ensuring there’s a perfect fit for every seller, regardless of their scale or objectives.

Helium 10’s pricing plans are made up of a free Helium 10 subscription plan and three paid plans: Starter (starting at $29/month) Platinum (starting at $79/month) and Diamond ($229/month).

You should also consider selling on Amazon without inventory by learning the step-by-step process to get started and scale your business quickly.

What Sets Helium 10 Apart

In a crowded market of Amazon seller tools, Helium 10 stands out for its unwavering commitment to flexibility, customization, and community-driven support. Our platform is designed to adapt to your unique needs.

Three Key Differentiators:

1. Flexible Pricing Plans: The flexible Helium 10 cost ensures that every seller finds a perfect fit, without sacrificing essential features or breaking the bank.
2. Community-Driven Approach: We’re more than just a software provider—we’re a community that understands the intricacies of Amazon selling and is dedicated to your success.

Cutting-Edge Innovation: Our tools are constantly evolving to address the latest Amazon trends and TikTok Shop trends and challenges, ensuring you stay ahead of the competition.

Not sure what to make of it all? Here is a quick rundown of each membership plan we offer to Amazon sellers:

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Helium 10 Plans

Free Plan

If you are looking to try out the Helium 10 suite of tools, we offer a free plan that gives new users a taste of what we have to offer. This free trial is a limited, free version of most Helium 10 tools. You can use Cerebro twice a day to track up to 20 keywords. This is the perfect plan for discovering if our Amazon keyword research and Amazon product research tools are right for you. The Helium 10 Free Trial includes:

Product Research

• Black Box, 5 uses
• Xray, 10 uses
  • Note: Xray is a Helium 10 tool used for product research, helping sellers find profitable products to sell.
• Xray for Walmart, 1,000 requests

Unlock the secrets of Amazon’s top-selling items and discover how to boost your sales with our expert guide.

Listing Optimization

• Listing Analyzer, 2 uses
• Listing Builder, 2 suggested searches per month (no Amazon sync)
• Scribbles, Limited 30-day use
  • Note: Scribbles is a Helium 10 tool that assists sellers in creating optimized product listings.
• Frankenstein, Limited 30-day use
  • Note: Frankenstein is a Helium 10 tool that refines large keyword lists for optimized Amazon product listings and improved search rankings.

Operations

• Alerts, 2 ASINs
  • Note: An Amazon ASIN (Amazon Standard Identification Number) is a unique identifier assigned to products on Amazon, used to track and manage inventory.
• Inventory Management, Limited 30 days
  • Note: Inventory Management is a Helium 10 tool that streamlines supplier orders, prevents stockouts, and provides real-time quantity updates and restock alerts. 

Analytics

• Market Tracker, Up to 1 Market
  • Note: Market Tracker is a Helium 10 tool providing data and analytics to help sellers understand their business performance.
• Profits, Limited 30-day use
• Profits for Walmart, Limited 30-day use 

If you feel as though your business could use a little bit more help, you should definitely sign up for FREE access to powerful, easy-to-use tools to help with every part of selling on Amazon and Walmart.

Helium 10 Starter Plan – Pricing starts at $39/mo or $349/yr

The Helium 10 Starter Plan is tailored for Amazon sellers taking their first steps or those in the early stages of their journey. This tier provides access to our core suite of powerful tools, with some usage limits in place. It’s the perfect option for those wanting to explore our platform’s capabilities without a significant upfront investment. With the Starter Plan, you’ll gain access to: 

Product Research

• Black Box, 20 uses
• Xray, 5,000 requests
• Xray for Walmart, 5,000 requests

Keyword Research

• Cerebro, 2 daily uses
  • Note: Cerebro is a Helium 10 keyword research tool that assists sellers in finding relevant keywords for their products.
• Cerebro for Walmart, 2 daily uses
• Magnet, 2 daily uses
  • Note: Magnet is a Helium 10 tool that helps find relevant keywords and product ideas.
• Magnet for Walmart, 2 daily uses

Listing Optimization

• Listing Analyzer, 2 uses
• Listing Builder, 2 product listings (no Amazon sync)
• Scribbles, Limited 30-day use
• Frankenstein, Limited 30-day use

Operations

• Alerts, 2 ASINs
  • Note: Alerts is a Helium 10 tool that detects Amazon fraud, hijackers, and listing changes in real time to protect profits and brand integrity.
• Inventory Management, Limited 30 days 

Analytics

• Market Tracker, Up to 1 Market
• Profits, Unlimited Access  
• Profits for Walmart, 90 Days 

Additional Perks of the Starter Plan:

• Includes Freedom Ticket (our Amazon FBA Training Course)
  • Note: Amazon FBA (Fulfillment by Amazon) is a service offered by Amazon where the company handles storage, packaging, shipping, and customer service for sellers.
• Connect up to 2 Seller Accounts / Tokens

This plan offers an excellent foundation for new sellers, providing essential tools to kickstart your Amazon business while keeping costs manageable. As your business grows, you can easily upgrade to unlock additional features and higher usage limits.

Helium 10 Platinum Plan – Pricing starts at $99/mo or $948/yr

This tier is the ideal starting point for committed Amazon entrepreneurs. We’ve crafted this cost-effective option with both ambitious newcomers and established sellers in mind. It’s perfect for those looking to launch or scale their Amazon business with powerful, data-driven tools. With the Helium 10 Platinum Plan, you’ll unlock:

Product Research

• Black Box, 250 daily uses
• Xray, 5,000 requests
• Xray for Walmart, 5,000 requests  

Keyword Research

• Cerebro, 250 daily uses 
• Cerebro for Walmart, 2 daily uses   
• Magnet, 150 daily uses 
• Magnet for Walmart, 150 daily uses 

Listing Optimization

• Listing Analyzer, 50 tool uses
• Listing Builder, 20 Product Listings (No Amazon sync) 
• Scribbles, Unlimited use
• Frankenstein, Unlimited use

Operations

• Alerts, 20 ASINs 
• Follow Up, 5,000 emails /monthly 
• Inventory Management, 40 SKUs
  • Note: A SKU (Stock Keeping Unit) is used to identify products in a seller’s inventory, used to track and manage stock levels. 
• Refund Genie, Unlimited
  • Your Amazon Refunds Manager – Recover thousands by automating your FBA reimbursements
• Managed Refund Service – Recover Thousands of Dollars in Refunds Without Lifting a Finger

Analytics

• Market Tracker, Up to 3 Markets 
• Profits (Insights Dashboard), 20 ASINs
  • Note: The Insights Dashboard is a Helium 10 tool providing data and analytics to help sellers understand their business performance. 
• Profits, Unlimited Access  
• Profits for Walmart, 90 Days 
• Keyword Tracker, 500 keywords 
• Keyword Tracker for Walmart, 100 Keywords 

This plan provides a robust set of tools and resources to propel your Amazon business forward. No matter if you’re just starting out or looking to take your existing operation to the next level, the Platinum Plan—which includes everything from the Starter Plan plus full access to Profits and Xray—offers the perfect blend of functionality and affordability to fuel your e-commerce success. Also, the Insights Dashboard access is a massive addition to the Platinum Plan.

Note: Profits is the ultimate seller’s data headquarters. By having access to your Amazon product listing, sales analytics, and performance metrics all in one place, you get an instant and clear snapshot illustrating the health of your Amazon business. Full access to this Amazon seller tool is a massive addition to the Platinum Plan. 

Additional Perks of the Platinum Plan:  

• Connect up to 2 Amazon Seller Central or Walmart accounts. 
• Get full access to Freedom Ticket, our Amazon seller training course. 

If you are new to selling on Amazon and want a no-nonsense, A-to-Z guide to Amazon best practices—including how to be successful when first starting out—be sure to check out Freedom Ticket, an exclusive Amazon FBA seller course taught by 7-figure Amazon-selling master Kevin King. This is a structured course, broken into weekly modules. It’s designed to show you the Amazon selling ropes with real-world examples, as well as how to use Helium 10 tools along the way.

Helium 10 Diamond Plan – Pricing starts at $279/mo or $2,748/yr

The Helium 10 Diamond Plan stands as our premier offering, tailored for dedicated Amazon sellers who are committed to maximizing their e-commerce potential. This comprehensive package is designed for those who recognize the immense value of data-driven decision-making and advanced marketing strategies in the competitive Amazon marketplace.

The Diamond Plan includes:

NEW TikTok Shop Features

• Amazon to TikTok Listing Converter
• TikTok Influencer Finder
• TikTok Shop Profits Dashboard and Amazon MCF Integration
• Profitability Calculator for TikTok Shop Potential

Product Research

• Black Box, 250 uses
• Historical Amazon Brand Analytics data in Black Box (requires brand registry)
• Xray, 5,000 requests
• Xray for Walmart, 5,000 requests  

Keyword Research  

• Cerebro, 250 daily uses 
  • Note: Cerebro’s historical data gives you the advantage of tracking keyword performance over time, correlating ranking changes with sales trends to help you make data-backed decisions and stay ahead of competitors.
• Cerebro for Walmart, 250 daily uses 
• Advanced Brand Analytics, 250 daily uses
• Magnet, 150 daily uses 
• Magnet for Walmart, 150 daily uses 

Listing Optimization  

• Listing Analyzer, 150 tool uses
• Listing Builder, 300 Product Listings with Amazon sync
• Scribbles, Unlimited 
• Frankenstein, Unlimited 

Advertising

• AI Advertising, Unlimited
• Adtomic, Starting at $5k/mo free, then pay 2% for any additional spend
  • Note: Ad spend is the amount of money spent on advertising, often used to measure the effectiveness of ad campaigns.  
• Rule-Based Automation, Unlimited
• Keyword Recommendations, Unlimited
• Dayparting, Unlimited

Operations 

• Alerts, 200 ASINs
• Follow Up, 15,000 emails/monthly 
• Refund Genie, Unlimited 
• Inventory Management, 10,000 SKUs 
• Business Valuation, Unlimited

Maximize your profits by learning how to navigate Amazon return pallets and optimize your inventory management strategy.

Analytics  

• Market Tracker, Up to 5 Markets 
• Profits (Insights Dashboard), 1,000 ASINs 
• Profits, Unlimited use
• Profits for Walmart, Unlimited use
• Keyword Tracker, 2,500 Keywords 
• Keyword Tracker for Walmart, 250 keywords 

Additional Perks of the Diamond Plan: 

• Connect up to 5 Amazon Seller Central or Walmart accounts. 
• Freedom Ticket—full access 

By choosing the Diamond Plan, you’re equipping yourself with the most powerful set of tools available to dominate the Amazon marketplace. It’s the ultimate choice for sellers who are serious about building a thriving, sustainable e-commerce business.

Powerful Add-Ons to Enhance Any Subscription

Market Tracker 360 (starting at $500/mo) 

Access the most accurate insights to grow your business and outperform your competitors. 

Elite (starting at $99/mo) 

Networking and training are reserved exclusively for top-tier sellers looking to scale faster. 

5 Key Amazon Selling Tips

Optimize Your Listing

Your product listing is often the first impression customers have of your brand and product, making it crucial to get it right. Utilize tools like Helium 10’s Cerebro to identify relevant keywords and incorporate them into your title, description, and tags. This will not only boost visibility but also drive sales and increase your product’s credibility. High-quality images showcasing your product from various angles and in use will help customers visualize its value and how it fits into their lives. Consider adding lifestyle shots, product demos, or 360-degree views to give customers a comprehensive understanding of your product. The Helium 10 price starts at just $29/month, making optimization within reach without breaking the bank.

Maintain Inventory Management

Effective inventory management is critical to avoiding overselling, stockouts, and disappointed customers. By tracking your inventory levels and setting up low stock alerts, you’ll never miss a sale again. Consider implementing a just-in-time inventory system or using Fulfillment by Amazon (FBA) to streamline your shipping and customer service. This will save you time and resources, allowing you to focus on growing your business. By choosing the right Amazon tool plan for your business needs, you can enjoy flexibility and customization while avoiding stress. Additionally, with the right inventory management strategy, you’ll be able to meet customer demand, reduce waste, and increase profitability.

Identify Performance Metrics

Monitoring your performance metrics is essential to understanding your business’s strengths and weaknesses. Keep a close eye on your sales, revenue, and conversion rates to identify trends, areas for improvement, and opportunities for growth. Make informed decisions to optimize your listings, improve sales, and boost conversions. Track your customer satisfaction metrics, such as reviews and ratings, to identify areas for improvement in your customer service and product offerings. You should also stay on top of performance metrics to drive business growth, increase profitability, and stay ahead of the competition.

Prioritize Customer Service

Providing exceptional customer service is vital to building a loyal customer base and driving repeat business. Respond promptly to customer inquiries, and resolve issues quickly and efficiently using Amazon’s customer service tools. Also consider implementing a comprehensive customer service strategy that includes proactive communication, personalized support, and issue resolution. By prioritizing customer service, you’ll build trust, increase customer satisfaction, and drive long-term growth, all while leveraging Helium 10’s tools to streamline your support.

Stay Ahead of the Competiton

In today’s competitive Amazon marketplace, staying ahead of the competition requires continuous optimization. Monitor your competitors’ listings, prices, and strategies using Helium 10’s competitor tracking tools, and identify areas for improvement. It is also a great idea to stay up-to-date with Amazon’s policies and changes to avoid account suspensions and ensure your business continues to grow. With flexible Helium 10 pricing plans, you can continuously optimize your listings, inventory, and strategies to stay ahead of the curve and achieve long-term success.

Interested in Enterprise Solutions with Helium 10?

Are you managing multiple brands or overseeing a large-scale Amazon operation? Our custom e-commerce solutions are designed to meet the unique challenges and opportunities faced by agencies and high-volume sellers.

We understand that as your business grows, so do your needs for advanced analytics, streamlined workflows, and scalable tools. That’s why we offer bespoke packages tailored to your specific requirements. To explore how our advanced e-commerce tools can elevate your Amazon business to new heights, we invite you to connect with our specialized Helium 10 enterprise sales team. Our experts will work closely with you to understand your unique challenges and goals and develop a customized plan that drives your success.

If you’re still unsure, we’ll tell you how to launch your Amazon selling journey with confidence—follow our proven 6-step framework to get started and achieve success.

FAQs

Frequently Asked Questions

What is Helium 10 used for?

Helium 10 empowers sellers with data-driven insights. From tracking keyword popularity to identifying hot product niches, optimizing listings, automating Amazon Ads, and streamlining review requests, this comprehensive toolkit removes uncertainty from your e-commerce strategy. Make informed decisions and grow your business with confidence.

Can we use Helium 10 for free?

Helium 10 offers a complimentary plan, giving users a chance to sample its tools without financial commitment. This free tier provides restricted access to core features, including product research, keyword analysis, and listing optimization tools.

Can I use Helium 10 without an Amazon account?

In short, an Amazon seller account is required to fully leverage Helium 10. This tool is tailored for Amazon sellers and relies on access to your seller account to deliver its array of features and advantages.

Is Helium 10's Chrome Extension free?

Yes! Download Helium 10’s Chrome Extension for free today so you can extract powerful data from Amazon or Walmart!