Overview of Our Amazon Market Research Tool

It’s extremely important to conduct ongoing market research so that you can stay on top of your Amazon product space. Market Tracker is a powerful Amazon competitive and market intelligence tool that enables you to stay one step ahead of your competition. Ongoing market research, as the name implies, is something that sellers with existing products should be doing. This is distinct from the initial research you probably did (or are doing if you’re new) with Cerebro and Black Box to target potential products to sell.

As a seller already in the space with (hopefully) successful products live on Amazon, it’s imperative to keep in mind the general landscape of your market. Here, we’re defining a market as an aggregation of the “live” factors of your space: competitors and their (competing) products, and total revenue across both competing products and your own product.

As a seller, you want to be cognizant of this market space. That means constantly thinking about who is selling around you, how they’re performing, how much revenue they’re bringing in, who’s improving, who’s declining, new entrants into the market, and so on. Naturally this space is constantly changing, and that’s why our Amazon market research tool is here to help.

Market Tracker synthesizes all of that information and condenses it into one easy-to-interpret dashboard so that you can easily track and analyze your market space. The tool updates daily as your space evolves, so be sure to check back periodically to maintain a well-rounded view of your market/product space.

How To Run a Competitive Analysis on Amazon

You’ve established a product in a market and worked hard to make it a success, but every day, competitors are working to unseat you from your position as a top seller. How do you proactively gather the data to guard your product’s success?

Or, you’re contemplating selling a product in a new, unfamiliar market, but there are dozens or hundreds of competitors fighting to be the top sellers. How do you craft a plan to launch a product that competes and outperforms the top sellers?

In a demanding online retail world, effectively monitoring your existing or potential markets for changes and/or opportunities–while still having time to manage the rest of your business–can seem impossible.

Fortunately, Helium 10’s Market Tracker allows you to design a Market based on your own criteria, and then, every day, Helium 10 tracks and reports that Market’s findings for you to review. The impossible is now made possible.

How to Use Amazon Competitive Intelligence to Make Business Decisions

Identify competitors and drill down into their strategies to understand what changes you can make to your listings to capture competitors’ market share.

Market Tracker’s real-time scoreboard allows you to instantly identify the fastest growing categories, brands, and products so you can adjust your Amazon strategy accordingly.

Dissect your markets from a category, brand, or product level to learn what you need to do to capture your competitor’s growth. Immediately see what attributes other listings are benefiting from, including pricing, keywords, seasonal trends, and more.

Know which keywords led to competitor’s success to determine if you should add the same keywords to your product listing (and Amazon PPC campaigns).