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Amazon Product Research Tools

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  • Free Amazon FBA Product Research Tool (Chrome Extension)

    Analyze Product Viability

    Utilize our free Amazon product research tool to identify viable product opportunities in one convenient place directly from your browser.
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    Free Chrome Extension
  • Amazon FBA Product Finder Tool

    Identify Products to Sell

    Find highly profitable product opportunities in seconds from a database of over 450 million Amazon products. Use smart filters to uncover opportunities based on your exact needs and preferences.
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    Amazon FBA Product Finder Tool
  • Free Amazon Product Analysis Tool

    All-in-One Research Tool

    Explore Amazon sales data in a new light. Access comprehensive analytics to support your keyword research. Perform actionable product analyses on your direct competitors to stay ahead of the game.
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    Free Amazon Product Analysis Tool

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Amazon product research is the process of collecting, reviewing, and analyzing data around Amazon products to find high revenue, low competition, and low cost products to source and ship through retail and online arbitrage.

Amazon product research is important because it allows for a data-driven approach for Amazon sellers so that they don’t have to simply guess what potential customers want; they can verify what will be profitable within the

When learning how to find products to sell on Amazon, you need a tool with a database that collects information on a large number of Amazon products. It needs to include things like estimated monthly sales, price, weight, review ratings, amount of sellers, and more. From there, you can judge which product niche you’d like to test the waters with.

An Amazon product research tool is a third-party software solution that collects data on a wide variety of metrics that are crucial to launching a successful Amazon FBA business, including the number of sellers, price, price changes, review count, review rating, number of competitors, monthly revenue, monthly sales (in units), keywords, and more.

Using an Amazon product research tool is an essential way to collect data on a wide variety of metrics that are crucial to launching a successful Amazon FBA business. If you don’t use an Amazon product research tool, you may not have all the data you need to make the best decision when deciding on a product to sell.

By looking at a variety of metrics (low swings due to seasonality, weight less than A, revenue greater than B, competitors less than C, review rating less than D), you can begin to sort the wheat from the chaff and identify what might be a profitable product. Using an Amazon product analysis tool can help with providing you all the data you need to determine if the product you want to sell will be profitable or not.

Tools like Helium 10’s Chrome Extension and Black Box are powerful resources for product hunting on Amazon. Using Xray, the Amazon product analysis tool, is also essential for learning key data on products being sold on Amazon.

Black Box is the gold standard in Amazon product research software with over 2 billion products and keywords in its database. With Black Box as your Amazon product finder, you can set and search dozens of parameters and filters to find product opportunities.

The level of access you are looking for will depend on which plan you select. Most Amazon sellers prefer to go with a holistic solution that offers much more than just product research features to minimize cost and have one place to operate their business from. Paid Helium 10 subscriptions can cost anywhere from $79 to $279 a month through the all-in-one Helium 10 platform. To discover the plan that’s right for you and enjoy immediate access to the most powerful Amazon product finder software on the market, be sure to explore the Helium 10 pricing page today.

The Details

How to Do Product Research for Amazon

Amazon product research is the bread and butter to getting started on Amazon. It’s the process of finding where the opportunity is on Amazon. You can’t just pick a random product idea (or stumble upon it) and assume you’ll be able to sell it successfully. Amazon is oozing with products. Many products are completely saturated with dozens of sellers trying to sell the same thing, the same way. While other products might not have enough demand to justify an investment. It’s a jungle out there – so how do you find the “sweet spot?” Here is the short answer: you need to find a profitable product that isn’t saturated, has enough demand, and has competition deficiencies. And that’s it. There’s your recipe for product research success. Check off all these aspects of the Amazon product FBA research process, and you’re good to go. While this may sound straightforward, Helium 10 can prove immensely valuable in saving you time and energy. It’s basically your shortcut to product research. We work to help you find your next product to sell on Amazon—whether it’s your first or your hundredth product. With over two billion Amazon products in our database, you’ll be able to quickly search through the largest Amazon product database outside of Amazon itself!

The Best Amazon Product Research Tools

Black Box

Black Box is a search engine made specifically for finding products on Amazon and everything about the market niche they are being sold within. In other words, it’s the ultimate Amazon product finder tool. Browse a database of over 450 million Amazon products by category, estimated monthly sales revenue, rating, product weight, and much more. This tool will help you find products that are high revenue generators with low competition and easily poachable Buy Boxes (due to a low number of reviews, unoptimized listings, etc.). For example, this tool could help you find products that are:

  • Under $30
  • Generating at least $10,000 a month
  • Less than 3 sellers
  • Under 1lb
  • Less than 30 reviews (with a star rating of 3.5 or below)

And there you go. You instantly have 200+ viable products to sell.

Chrome Extension

Our free Chrome extension for Amazon sellers is by far the easiest way to browse the best-selling products on Amazon, find out what the competition is doing right (or wrong), and leverage this data to inform your own product decisions. This Chrome extension is jam-packed with tools to validate your next product, such as:

  • Xray – Conducting keyword research and identifying critical sales data
  • Demand Analyzer – Identifying which products have the biggest selling potential based on current market demand
  • Supplier Finder – Browsing directly through to find products to sell through Amazon FBA
  • Sales Estimator – Gathering current monthly sales estimates based on product Best Sellers Rank (BSR)
  • Profitability Calculator – Running calculations of FBA fees, product dimensions, and shipping costs to gain a high-level overview of your potential profit margins
  • Review Insights – Learning the strengths and weaknesses of the product
  • Inventory Levels – Keeping an eye on how much stock your competition currently has


Xray is a free Amazon product analysis tool that’s a part of Helium 10 Chrome Extension. With access to a library of over 450 million products, Xray visually illustrates estimated monthly sales, listing creation dates, size tiers, Best Sellers Rank (BSR), and more. The ability to sort by the selling metrics that matter most on Amazon is invaluable to FBA sellers in the product research phase of their business. You can utilize Xray to perform an Amazon product analysis on your direct competitors to gather useful data which can be used to improve your business.