Amazon Advertising Tools
Game-changing strategies to crush Pay-Per-Click Advertising, promote brand awareness, and boost customer engagement.
Tools:
AdtomicGet Started with Advertising
Get your product in front of customers and truly grow your brand
Sign Up- Increase outside traffic
- Run Amazon PPC Ads
- Achieve your growth potential
FAQs
Amazon advertising is the process of promoting your Amazon brand/products. Amazon Advertising can include pay-per-click ad campaigns (whether it be on Amazon, Google, Bing, etc.) and building promotional landing pages to leverage on social media.
Amazon advertising tools are third-party SaaS solutions that enhance Amazon sellers’ ability to run pay-per-click and social media campaigns. They can take a number of different forms. Helium 10’s Amazon advertising tools primarily revolve around running Amazon PPC campaigns, and building promotional landing pages to leverage on social media.
You need an Amazon advertising tool to expand your reach to potential customers that may not find your product listings organically in Amazon’s search results.
The best Amazon advertising tools for sellers include Helium 10’s Adtomic (an Amazon PPC campaign management tool) and Portals (a promotional landing page builder). These tools will set you up for successful advertising on and off the Amazon platform.
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How to Advertise a Product on Amazon
You have found the perfect product to sell on Amazon. You have found a killer deal with a trustworthy manufacturer overseas. You have leveraged Amazon keyword research tools to create a robust product keyword list. With Amazon listing optimization tools, you have crafted an immaculate Amazon listing, with eye-grabbing imagery and a second-to-none product description. Your product has launched… but you aren’t going anywhere.
The Amazon ecosystem is the most competitive space for e-commerce sellers on the internet. You can stare at Seller Central all day counting sales metrics but ultimately, the most treasured currency on Amazon is a bit more… biological than many would think: eyeballs. If you are not getting your product in front of eyeballs, you cannot truly grow your brand. Likewise, if you are not growing, you won’t be reaching those eyeballs anytime soon.
So, where should you start? At Helium 10, we’re in the business of making things easy. (Fortunately for you, business is good!) With that in mind, let’s focus on the two primary sources for virtually all Amazon advertising strategies: #1: outside (off-Amazon) Traffic and #2: Amazon sponsored ads (also known as PPC or “pay per click”). You do not magically appear on page one of Amazon search results, however, a fundamental understanding of these two strategies will give you the closest thing to “magic” that Amazon has to offer: a shot at your own, continually profitable brand.
The Best Amazon Advertising Tools
Creating the perfect product and listing is one thing; getting it in front of as many eyeballs as possible is a completely different ball game. We couldn’t possibly call ourselves an “all-in-one” FBA tool suite without including an Amazon advertising tool to help sellers with PPC and external advertising.
Adtomic
Having your Amazon PPC campaigns operate like a well-oiled machine is a necessity these days if you’re going to conquer page one of search results. Adtomic is an Amazon PPC tool that completely reshapes the way sellers tackle their pay-per-click campaigns.
- Track all your advertising decisions with a high-level, simplified view of campaigns, suggestions and metrics, including total advertising cost of sale (TACoS).
- Automate your bid strategies to help organize your advertising efforts and save you valuable time.
- Streamline hours of manual search term placements into minutes of easy sorting and filtering. Adtomic allows sellers to sort and view potential keywords or negative targets with the click of a button.
Adtomic was built to be a chameleon for both types of Amazon sellers:
- Those who are new to PPC and need a tool to guide them through a simplified, user-friendly advertising dashboard.
- Those who are experienced with PPC and simply need a way to organize and automate their own advertising decisions.
Portals
Your Amazon customers don’t always start on Amazon, so your marketing efforts shouldn’t be confined there either. Using Helium 10’s promotional Amazon landing page builder (Portals), FBA sellers now have the ability to drive traffic from virtually anywhere in your customer funnel directly to your product listing. We provide you with page templates built with Conversion-Rate Optimization (CRO) in mind so that you increase the likelihood of converting visitors into customers.
These landing pages live outside of your Amazon store but exist to funnel outside traffic from email lists, social media campaigns, or other paid ads directly to any of your product pages without having to build your own website for it.
Not a graphic designer? No problem; Portals was built for sellers, not Web Developers. We have fully functional page templates, Google Analytics and Facebook Ads tracking, QR code integrations, and a customizable product insert suite all at your fingertips.