Amazon Seller Analytics Tools

What to Look for In an Amazon Analytics Tool

Are you an Amazon seller suffering from “analysis paralysis?” Amazon analytics is a monolithic task, but don’t get bogged down by the details! Details are what the Amazon game is all about, after all. Details are your arsenal, and Helium 10 is your utility belt. However, a successful product launch is only the first step. Your product launch is your Big Day, but it isn’t going to guarantee your continued success. It’s the Big Data that follows that makes or breaks you.

With the right analytics strategies, you’ll save yourself from the proverbial sharks already circling your slice of the pie. Fight off those sharks, analyze the battlefield, get the right insights, and you’ll be on your way to success. But how do you know you are getting the right help? A good Amazon Analytics tool should cover 5 principal components, enabling you to easily:

• Monitor keywords
• Monitor market size
• Spy on your competitors
• Keep your inventory flowing
• Strategize and manage your money

The Best Amazon Analytics Tools

Helium 10 provides some of the best Amazon analytics tools on the market. The tools are largely geared towards helping you achieve a few main things. #1: Appear on page one of the search results. This is essential, as you need eyeballs on your products, or else you will never maintain a high rate of growth beyond launch. You need to find a way to get your product in front of customers, then entice them to follow you. Only a handful of people scroll past the first few listings in the search results; fewer still make it to the second page. Things like discounted promotions, securing outside traffic, and Amazon Sponsored Ads, all covered by Helium 10 tools, will greatly aid you in boosting your placement in the search results. #2: Keep a close eye on everything and anything in your product space like a data warehouse. For example, Market Tracker alerts you to niche sellers trying to sneak up and dethrone you and your product. #3: Receive advanced tracking & big data. Helium 10’s tool Profits is an all-in-one financial analytics tool that will assist you in tracking: Orders, ROI, profits, inventory, and much more.

Keyword Tracker

Never lose track of product rankings again with this Amazon keyword tracker. Keyword Tracker’s intuitive dashboard helps you get a handle on all your organic and sponsored keyword positions in real-time.

Big advertising decisions often stem from the most current ranking metrics. Use Keyword Tracker’s “Boost” feature to check product ranking data every hour for 10 days.

Market Tracker

Helium 10’s Amazon market research tool gives you the bird’s eye view, health report, and competitor analysis of your market niche. Create your own targeted markets to view all crucial competitor data such as new entrants to the market, product reviews, estimated sales, pricing, BSR, revenue and more.

Market Tracker effectively gives you a detailed look into your market’s past to give you the inside lane on its future. We won’t call it magic, but it’s technologically pretty close.

Profits

Think of Helium 10’s Amazon sales tracker as the stethoscope to listen to the heartbeat of your FBA business.

• Analytics for gross revenue and net sales (after estimated costs) for today, yesterday, the last seven days, or any custom time frame you want.
• Discover which of your products are trending upwards or downwards based on real sales data.
• Receive dynamic forecasts for all SKUs with restocking suggestions, inventory heat maps, and create custom purchase orders.