Could your Amazon PPC campaigns be performing better? Run your FREE Amazon PPC Audit today.

PayPal Winning Big in 2021 with Cryptocurrency (Already) On the Horizon

A record-breaking quarter for e-commerce juggernaut PayPal and some exciting new cryptocurrency capabilities... just another day in 2021.
Brian Wisniach Content Writer
3 minutes read

PayPal has no shortage of reasons to celebrate this week, as the company’s first-quarter earnings report turned heads (and breathed yet more life) into the already-hurricane force year in e-commerce.

Here are the highlights of the company’s best-performing quarter in history:

  • Net income of $1.1 billion (up from $84 million this time last year)
  • Net revenue of $6.3 revenue (up from $4.62 this time last year)
  • For the full year, PayPal expects $25.75 billion in revenue (approximately 20% increase from last year) and 52 million to 55 million net new active accounts
  • $285 million in total value of actively occurring transactions on the PayPal platform
  • 14.5 million net new active accounts overall
  • 42.2 transactions per active account on a trailing-12-month basis

“We now believe the shift in consumers’ digital behavior is going to remain essentially unchanged in a post-COVID world.”

DAN SCHULMAN, PayPal Chief Executive

Cryptocurrency on PayPal: The Future… Right Now

According to Chief Executive Dan Schulman, PayPal’s cryptocurrency capabilities are seeing significant growth and new features, as the ability to make purchases with crypto continues to show “good traction.”

Currently, PayPal allows users to buy, hold, and sell select cryptocurrencies (Bitcoin, Ethereum, Litecoin, and Bitcoin Cash) with the security and peace of mind PayPal users have come to feel comfortable with. With the ability to start investing with as little as $1 and the delectably accessible platform PayPal has carved out for itself over the last two decades, dipping your toes into cryptocurrency has perhaps never been easier. 

This is one of the fastest moving areas of tech – PayPal aims to capitalize big and you can take that to the (virtual) bank.

Right now, PayPal is offering users the ability to make purchases using cryptocurrencies (on eligible purchases) at millions of online stores already connected with PayPal. After you’ve filled out your W-9 and have everything connected in your account, simply look for the option to “check out with crypto” (PayPal will automatically notify you if it’s possible), and your crypto will automatically be converted to USD to cover the sale in full.

To learn more about PayPal’s crypto capabilities (including tax information, fees involved, and how to sign up) visit their crypto page here.

What’s Next?

PayPal making crypto look like a walk in the park is nothing but good news for digital currency users everywhere, and most likely for further e-commerce adoption/evolution as a whole. Earlier this year Amazon let slip that they are laying the foundation for their very own branded digital currency that could potentially create a platform where “customers can enjoy online services including shopping for goods and/or services like Prime Video” [using the new Amazon digital currency].

Not much is known about these new capabilities, as Amazon is keeping things under heavy wraps, but we do know the project is launching first in Mexico, then (hopefully) expanding from there.

With more and more giants of industry putting muscle behind crypto, it may only be a matter of time until we are, once again, looking at a new normal for e-commerce buyers and sellers. At this point, it may be easier to do away with the term “normal” altogether. 

One thing is for sure, it sure is exciting. 

Brian Wisniach Brian was born to tell stories. With a background in screenwriting and riveting daydreams, Brian brought his love of creative storytelling to the world of e-commerce to bring seller stories to life. Brian is as easygoing as it gets but has an appetite for adventure. If there is a new way of looking at the world, you will find him first in line at the telescope. Don't let his lanky frame fool you, he is awful at basketball.


Leave a Reply

Your email address will not be published. Required fields are marked *

E-Comm Tools For The Growing Business
E-Comm Tools For The Growing Business
Is your business ready for take-off? See pricing plans.
Sign Up for Free
Try our other products!

Scribbles – Lets sellers add the best keywords to their Amazon Seller Central frontend and backend to make sure their listings are totally optimized.

  • 30-Day Free Trial
  • Included in the Platinum Plan ($99/Month)

Xray – Product Research, inside the Helium 10 Chrome Extension, helps give Amazon and Walmart sellers a bird's-eye view of a market as they browse.

  • Free Trial with 20 Requests
  • Starting at $39/Month