8 Best Amazon Seller Tools in 2023

Everyone knows that Amazon leads the world when it comes to online sales. But did you know that many of the items on Amazon actually come from third-party sources? For many entrepreneurs, Amazon sellers tools are the only way to win big with Amazon FBA.

Amazon FBA

Amazon stocks and ships the products for these third-party vendors, freeing them from endless hours of tedious labor. The term for this program is Fulfillment by Amazon (FBA), and it’s used by companies of all sizes across the globe.

This Amazon selling method opens up a vast opportunity for entrepreneurs like yourself–if you have the ability to select, track, and manage your item inventory. Several Amazon seller tools can help you with this endeavor, making it challenging to identify the most suitable ones for your business.

In this post, we’ll look at eight of the best Amazon FBA tools so that you can boost your sales today. We’ll also highlight how your business can leverage each tool to increase visibility and generate a profit.

Amazon Keyword Research Tools

Amazon FBA is a big opportunity, but having terrific products will do you little good if no one knows they exist. That’s why choosing the right keywords is so important. A powerful Amazon keyword research tool can help you find the best keywords for your product listings. This way, users that are most likely to buy engage with your product.

Helium 10 offers three high-powered Amazon seller tools to help you achieve this important goal:

  1. Cerebro harvests insights from your competitor’s keyword campaigns, so you can know what’s working for them and what may also work for you.
  2. Magnet 2 drives organic traffic to your product page by choosing specialized and long-tail keywords directly related to your inventory.
  3. Misspellinator is one of the most innovative digital marketing tools available anywhere. It searches for commonly misspelled keywords, so you can include these terms in your outreach efforts. It’s a great way to harvest this little-known source of traffic.

Amazon Product Research Tools

Every product sold on Amazon’s website has its unique Amazon Standard Identification Number (ASIN). This system allows the company to track its millions of sales daily.

The ASIN system also allows people like you to know what items are currently trending, so you can learn how to find products to sell on Amazon through the FBA program. However, you’ll need the right product research tools to leverage this system.

A great choice is Helium 10’s Amazon Black Box Amazon product research tool. It allows you to manage sales trends, uncover key pieces of data, and even focus on your particular niche. This way, you don’t duplicate the efforts of others.

Amazon Listing Tools

A listing optimizer is one of the best Amazon FBA tools you can have since it simplifies and systematizes the otherwise overwhelming challenge of creating your product list. Here at Helium 10, we offer our own proprietary Amazon product listing software that excels at this task.

Amazon Seller Tools for Analytics 

Data analysis is essential for knowing how well your sales campaign is going. It’s especially important to track three factors:

  1. Your sales volume and profit margins.
  2. Your competitor’s current performance.
  3. Your keywords and how well they’re doing.

Helium 10 has a complete suite of some of the best Amazon seller tools that will allow you to harvest this data with at-a-glance ease. 

Amazon seller studying analytics and logistics in warehouse

Amazon Software for Inventory Management 

It’s not enough to simply stir up interest in your product. You must also maintain sufficient inventory to meet customer demand. Otherwise, Amazon may penalize or even cancel your account entirely.

At Helium 10, our inventory management software allows you to check your supplies, adjust lead times, send new shipments to Amazon, and perform other vital tasks with a few clicks of a mouse. That way, you can keep your best selling products on Amazon in stock and ship on time.

Free PPC Tools for Amazon Marketing 

Properly promoting your products means optimizing two crucial digital marketing features: pay-per-click (PPC) and landing page design. Otherwise, you risk wasting your limited funds on sales campaigns that fail to achieve their objectives.

At Helium 10 we offer two powerful options with this in mind. They are: 

  • Adtomic—Our AI-powered PPC management tool gives you a data-enriched picture of how your PPC campaigns are doing, so you can fine-tune them for maximum profitability.
  • Portals—Portals allows you to easily build product landing pages that will optimize your sales and encourage users to become repeat customers. It even has handy features like thank-you pages and email opt-in lists.

Fraud Detection on Amazon

Unfortunately, the Amazon marketplace is full of unscrupulous dealers who peddle knock-off replicas of popular products. The last thing you need is for one of these scammers to target your business.

That’s why you need a fraud detection tool that will constantly monitor the ASINs within Amazon’s environment and alert you of potential counterfeiters. This is another service that Helium 10 offers to online merchants for their convenience.

Amazon Customer Service Tools

Providing great products and incredible prices is only part of the formula for success. You must also ensure that your customers enjoy every aspect of the purchasing process. This means thanking them for their business and addressing any concerns they may have. Helium 10 has an automated email communications tool designed specifically for this purpose. 

Amazon seller tools on a computer with two Amazon sellers

The Best Amazon Seller Tools with Helium 10

The biggest objection that most people have to using Amazon seller tools is the associated costs, and we certainly understand this concern. Here at Helium 10, we offer discounts, free plans, and other special incentives that can save you hundreds of dollars versus other services.

For more information about product plan pricing and free Amazon seller tools, check out our pricing page!

Find out more about our products by signing up or speaking with one of our Customer Success representatives today. With us in your corner, you can enjoy more sales and increased engagement from your Amazon business.

Frequently Asked Questions


The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by Amazon's top sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis.

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