It seems the online shopping giant is really on a roll where its review criteria is concerned. In the last 24 hours, yet another significant change to their review guidelines has been announced.
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Fake Amazon reviews are a nuisance for sellers, consumers and Amazon. Not only do they blatantly ignore the company’s Terms of Use, but they also damage the value of genuine reviews and mislead consumers. Discover what the new Amazon review guidelines mean for private label sellers.
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Manny Coats and Guillermo Puyol drink helium beer. Too funny!
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You’ve likely heard the rumblings throughout Amazon seller communities by now. Amazon appears to be proactively rolling out “brand restrictions” across its platform for private label sellers. While this could mean bad news for online and retail arbitrage sellers, it’s just additional ammunition in the private label seller’s arsenal in kicking counterfeit sellers to the curb.
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In a new effort to protect consumers and the integrity of their marketplace, Amazon has begun to require sellers to prove they are authorized to sell specific brands. This new ‘brand gating’ process is Amazon’s response to the increase of counterfeiters flooding the Amazon marketplace.
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Amazon restricted brands from being sold by unauthorized third-party sellers recently. In order to help sellers in the retail arbitrage community, we have compiled a list of the brands that required approval on Amazon before being sold by third parties.
Read MoreHow to use misspellings to rank for the low-hanging fruit on Amazon.
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