4 Reasons Why Private Label Sellers Should Get Very, Very Excited About Amazon’s Brand Gating / Restriction Rollout

You’ve likely heard the rumblings throughout Amazon seller communities by now. Amazon appears to be proactively rolling out “brand restrictions” across its platform for private label sellers. While this could mean bad news for online and retail arbitrage sellers, it’s just additional ammunition in the private label seller’s arsenal in kicking counterfeit sellers to the curb.

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Is Retail Arbitrage Coming to an End?

In a new effort to protect consumers and the integrity of their marketplace, Amazon has begun to require sellers to prove they are authorized to sell specific brands. This new ‘brand gating’ process is Amazon’s response to the increase of counterfeiters flooding the Amazon marketplace.

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List of Restricted Brands on Amazon

Amazon restricted brands from being sold by unauthorized third-party sellers recently. In order to help sellers in the retail arbitrage community, we have compiled a list of the brands that required approval on Amazon before being sold by third parties.

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