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How to Approach Prime Day as a Ranking Event vs. a Sales Event

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Keyword Research

How to Approach Prime Day as a Ranking Event vs. a Sales Event
TL:DR; Most brands treat Prime Day as a four-day revenue sprint. The brands that win it treat it as a 90-day ranking operation. The difference is sequencing: keyword conquest before the event, margin-aware bid execution during it, and rank defense after. This article shows you how to build that system. Key Takeaways:  Why Do Most […]
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