Boost profits & expand market share with the only solution designed for Brands & Agencies. Learn More!

Discover High Search Volume Low Competition Keywords

As an Amazon seller, you know that ranking on page one for your target keywords is crucial to the success of your product. But with so much competition out there, it can be challenging to break through and get ranked at the top of the search. In this blog, we’ll explore a new strategy for finding keywords that can be considered low-hanging fruit because your competitors don’t have them written into their titles, making them a lot less competitive and easier to rank for on Amazon.   

The first step is to make sure that your competitors’ ASINS are in Cerebro with your ASIN listed first so that you can compare yourself to your competitors. Then, hit get keywords to do the reverse ASIN search.  

Cerebro ASINS

Once you have the keyword results, you will want to use the filters to narrow down the search to find the keywords that most competitors do not have in their titles. First, you want to start with a minimum search volume of 400. Next, select the option to find keywords with page one results where at least one competitor ranks between one and fifty. Then, use the title density filter to show a maximum title density of three like in the screenshot below. 

Title Density

Before we get to the results, let’s discuss what title density is and why it’s beneficial to search for keywords with low title density. Title Density is exclusive to Helium 10 and it is a metric that tells you how many listings on page one have your target keyword or phrase in the title. This is a great way to gauge how difficult it will be to rank for that keyword and to identify opportunities where you can outrank competitors who do not have the keyword in their title. 

Using this strategy, you may come across some unexpected keywords with high search volume and low title density. For example, the keyword “horror decor” has a search volume of 13,421 and 1,027 keyword sales but a title density of only two out of 50 potential listings on page one. This presents a significant opportunity to rank for that keyword and potentially drive more traffic to your listing. 

Horror decor search volume

You can also take this strategy a step further by combining it with other filters to find keywords where multiple competitors are ranking in the top 30 but none of them have the keyword in their title. The possibilities are endless, and with a little creativity, you can uncover valuable insights and identify opportunities to crush your competition. 

Don’t forget to apply this strategy to your own listings as well. If you’re struggling to rank for a particular keyword, check to see if any of your competitors have the keyword in their title. If not, consider adding it to your title and monitor your performance to see if it makes a difference. 

In conclusion, using title density to identify keywords with page-one results and low competition can be a game-changer for Amazon sellers. With this strategy, you can uncover valuable insights, find new opportunities, and ultimately improve your rankings and drive more sales. So what are you waiting for? Give it a try and see what kind of results you can achieve! 

Principal Brand Evangelist

A 7-figure e-commerce seller, Carrie began her journey on Amazon, expanding rapidly to Shopify and now Currently serving as the Principal Brand Evangelist for tools at Helium 10, she's deeply passionate about sharing success strategies, tips, and tricks with fellow e-commerce sellers.

Published in:
Published in: BlogKeyword Research

Achieve More Results in Less Time

Accelerate the Growth of Your Business, Brand or Agency

Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions.

Accelerate the Growth of Your Business, Brand or Agency

Software for Amazon FBA and Walmart Sellers