Ensuring Your Amazon Strategy is Bulletproof: Freedom Ticket Week 6

Week 6 of Freedom Ticket will cover intellectual property, fine tuning your Amazon Seller strategy, and troubleshooting known issues with declining sales.

Welcome to Week 6 of Freedom Ticket. For those of you who have been determinedly marching through the whole course, congratulations on your progress! We hope you’ve learned plenty of helpful information.

For those who are just joining us, or haven’t yet joined, what are you waiting for? Freedom Ticket is INCLUDED in all Diamond, Platinum, and Elite memberships! Don’t believe us? Check out the benefits here!

Anyway, Week 6 really dives deep into how to perfect your selling strategy. How? We’ve discussed Brand Registry before, but we’ll take a closer look at that this week, along with more information about intellectual property, with the help of IP legal experts.

We’ll also discuss how to identify common problems with sales that you’ll likely encounter somewhere in your Amazon journey. Want the details? Read on.

All about Brand Registry and intellectual property (and how the two go hand in hand)

Earlier modules of Freedom Ticket have discussed some aspects of intellectual property, but Week 6 will dig deeper into the intricacies of registering and defending trademarks and patents, how to navigate IP law, and most importantly, what this means for you as a seller when implementing Amazon’s Brand Registry.

Amazon Brand Registry has come up a few times throughout the course, and Week 6 will go into detail about the benefits of enrolling in the registry — though at this point in the game we can’t really call them benefits, as Brand Registry is an essential component for private label sellers.

Amazon Brand Registry has come up a few times throughout the course, and Week 6 will go into detail about the benefits of enrolling in the registry — though at this point in the game we can’t really call them benefits, as Brand Registry is an essential component for private label sellers.

Really, we can’t emphasize this enough. GET ENROLLED IN BRAND REGISTRY.

Kevin King brings intellectual property lawyer Rich Goldstein onboard to share his years of expertise. Mr. Goldstein’s firm specializes in IP law and has a wealth of experience working with Amazon sellers and getting their patent and trademark ducks in a row.

Also, as an FYI, Amazon is also now offering to help you streamline the Brand Registry process through their vetted vendors. Anthony Lee discusses the details here!

Troubleshooting declining sales and other shenanigans

Sales stopped? Don’t sweat it; it happens.

Week 6 will prepare you for the worst by providing several real-world “sales stopped” scenarios that can happen to any Amazon seller. As any experienced seller knows, the Amazon playing field isn’t all puppies and rainbows, but we don’t want new sellers to get discouraged by the first bump in the road they encounter.

Week 6 will discuss solutions to common and not-so-common problems. We’ll get into both quick fixes and involved diagnoses that might require more extensive fine tuning on your part. From malicious listing hijackers to simple mistakes like product miscategorization or pricing errors, we’ll cover a spectrum of possibilities and how to troubleshoot them.

Which, by the way, Helium 10’s Alerts tool is a great way to monitor your listings and catch sales-stopping issues before they can hurt you!

Build your strategy into a veritable fortress with competitor research, ranking tips, and more

Everyone out there regurgitates the same cookie-cutter surface-level strategies. Freedom Ticket provides tried and tested strategies that Kevin King has used towards his entrepreneurial success. Thinking outside the box puts you ahead of the competition, and Week 6 talks about a handful of approaches you can use to build upon your Amazon fundamentals.

Learn about involved strategies like how to use your competitors’ product reviews to research your customers’ needs and frame your listing copy and photos to connect with your intended audience. We’ll also review and explore some key factors for ranking well on Amazon and break down the anatomy of a product listing to ensure your product pages are bulletproof.

And worth mentioning is we’ll review what you CAN’T do on Amazon.

There’s a lot of shady or just downright bad advice out there, so it’s worth taking a moment to learn what you need to explicitly avoid to stay on Amazon’s good side. It’s not worth risking a lifelong ban just for a temporary boost in sales.

Look forward to Week 6!

Remember, this all-in-one Amazon course is INCLUDED with your Helium 10 Platinum, Diamond, or Elite membership! And even though Class 1 members will gain access to Week 6 soon, new members can start from the beginning of the course and learn at their own pace. Existing AND new Platinum, Diamond, and Elite members will have access to all released Freedom Ticket content for the entirety of their active membership.

This content is so fresh that we’re rolling it out week by week so Freedom Ticket students can have a chance to fully consume and understand the material. If you’re currently caught up, sit tight for the next week’s modules!

Want to learn more about Freedom Ticket and Helium 10? Interested in access to the best in Amazon software tools and education?

Get it here, now!

Kai Maranon

Content Writer at Helium 10
Kai is a Bay Area transplant currently based in SoCal. A visual artist, art historian, and Nintendo geek, he's an avid purveyor of the strange and delights in creating artworks and oddities using "unconventional" materials.
Kai Maranon

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