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7 Ways to Find Products to Sell on Amazon


Been sitting at a desk googling “How to find products to sell on Amazon?”

Congratulations! You have discovered the world of selling online.

Mastering online sales means being able to make however much money you want, whenever you want, from wherever you want. And the faster you start, the faster you can join the ranks.

If you want to figure out what product idea to base your business on, but you’re not sure how to find products to sell, where to look, or what Amazon metrics to check. Fear not.

Just keep reading and you’ll have a basic breakdown of how to conduct product research to find product ideas you can sell on Amazon.

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Finding a Product to Sell on Amazon

To find products to sell on Amazon, it’s a good idea to decide beforehand what you want to sell, then figure out how to source your Amazon product from either a wholesaler or manufacturer. As you can imagine, these steps take both time and effort since you will need to perform extensive market research while having a firm grasp of digital selling tools, both offered with and separately from Amazon. You should also be analytical about what to sell on Amazon, which can be achieved over time.

If you’re ready to learn how to find a great product to sell on the huge e-commerce site, take a look at the lucky 7 steps below.

Step 1: Use Helium 10 to Find Products

Product research tools, offered by platforms like Helium 10, can go a long way toward streamlining and optimizing the entire product research process. Regarding Helium 10 in particular, we recommend that you start by using the Free Helium 10 Chrome Extension.

Here’s how to use this incredible tool to significantly reduce the time it takes to do product research:

Product results screen

1). Search for a Winning Product on Amazon. Once you’ve downloaded the extension, head over to Amazon’s website. Then, simply type in a product you’re interested in. This will take you to the product results screen.

Helium 10 icon

2). Use the Chrome Extension on Amazon. After you’ve searched for a product on Amazon, you can use the Chrome Extension to see whether or not it’s profitable to sell a similar item. To find the extension, look at the upper right corner of the screen where you’ll see the blue Helium 10 icon. Click on this to open the extension, enabling you to use a series of product research tools.


3). Use the Xray feature on the Chrome Extension. By clicking the first option on the extension menu (Xray), you’ll be shown a list of sellers who are offering that product on Amazon. This information will also include the average revenue, price, reviews, and more specific information for each of the sellers. By studying this data, you can more easily determine if the product you searched for is worth selling.

Step 2: Discover a Market Gap

A great way to easily find a market gap is by using the aforementioned Helium 10 Chrome Extension which allows you to easily find Amazon products with a huge amount of monthly sales paired with few competitors. While this method can help you beat the competition, you can also research a market gap by organically searching on Amazon’s site.

Men's shirt results

In simple terms, this means that a general keyword you put into Amazon’s search bar—we’ll use ‘men’s shirt’—you’ll see over 50,000 results. However, when you specifically type ‘men’s red plaid shirt’, you’ll only see around 1,000 results. 

Men's red plaid shirt results

While this is a simple example of a market gap, it goes to show that narrowing your product research to a specific item makes it much easier to succeed on the platform. Even though there are many people selling men’s shirts on Amazon, you can still break into the space by selling a specific style or pattern of shirt.

You can also search for a market gap by taking the time to read reviews left by customers for the market niche you’re currently looking at. This is a good way to indicate whether or not customers are satisfied with the current offerings. If they’re not, then it may be an opportunity for you to start selling your own product that addresses those concerns.

Step 3: Take Advantage of SEO Keywords

A fantastic way to quickly discover what Amazon customers are searching for is to see what particular SEO keywords are getting the highest number of searches online. Helium 10 offers two great tools for Amazon sellers to use in order to find effective keywords that eventually lead to profit.


Helping you reveal both high-volume and highly relevant Amazon keywords, Magnet, in mere seconds, can collect thousands of terms you can use for your product listing. By then adding these keywords to your listing, you can experience a huge boost to your sales, quickly outpacing other Amazon sellers who do not have access to this tool.


Perfect for using your competitors’ keywords against them by making them your own, Cerebro helps you easily determine the most effective keywords for your product. For situations where you know your Amazon competitors and wish to outrank them, this tool may be more useful than Magnet.

Step 4: Focus on Low-Competition Products

When attempting to sell a popular product (think one that has over 100,000 search results) odds are that standing out from the many competitors will be difficult, to say the least. However, it’s still possible to find a specific niche within that larger market that has low competition, helping to ensure your product is seen by more customers. But the best part? Those Amazon customers are most likely more willing to buy your product since they had to search for a specific item, rather than a general product category.

water bottle

For example, if you were looking to sell a water bottle, you’d see that particular search term has over 50,000 results.

metal water bottle

However, if you instead search for ‘metal water bottle’, you’ll see that there are only 6,000 results. By selling this particular type of water bottle, you can help make your product much more visible to Amazon shoppers.

Step 5: Check out the Amazon Best Seller Page

To easily find the top products on Amazon at any given time, the Amazon Best Sellers Page is where you want to go. To easily find and research these products, simply:

  • Head to the Amazon Best Seller’s Page found under ‘All’ in the top left corner of your screen
  • Choose one of the categories to begin looking for products
  • Consider checking the sub-categories on each category page to further narrow your search
  • Then, create a list of products you can make a profit on (you can find this out by using Xray)

Bear in mind that the products on the Amazon Best Sellers Page are based entirely on recent sales. In short, this means that they may disappear after a certain amount of time, only to be replaced by more popular products. This cycle of popularity is why it’s important to always use other tools (such as Helium 10’s suite of tools) to analyze sales trends and competition levels to get an accurate picture of each product before you source it.

Step 6: Utilize Social Media

Many Amazon sellers have found that utilizing social media platforms is a great way to come up with new product ideas they can sell on Amazon. For existing, popular products, this can even inspire sellers to create their own version with their specific brand name attached.

Check out some ways to effectively use social media to generate product ideas:

  • Head to your favorite social media site
  • Navigate to the section of the site that has trending topics
  • Use the trending topics to gather inspiration for popular products you can sell or improve
  • Go to Amazon and look for that particular product
  • Add the products you found on Amazon to a list of product ideas (every seller should have one)

While you don’t have to use social media sites to generate product ideas if you don’t have to, it can be a great tool to use since it’s easy to locate trending products. These trending products (if you source them to sell yourself) can then lead to increased sales and visibility for your Amazon brand. In rare cases, you may even get the incredible opportunity to be the sole (or largest) provider of a popular product!

Exercise gloves BSR

Step 7: Find Product Categories with Multiple Best Seller Ranks (BSR)

Reflecting the recent and historical sales of any given item, a high Best Sellers Rank (BSR) on Amazon can be a good indicator of the type of products that are in demand. This is crucial for any seller wanting to make it big on the e-commerce platform.

Locating a product in a high BSR category on Amazon where none of the other items are best-sellers, tells sellers that one singular product is winning over everything else. Rather than trying to break into these categories with your new product, we recommend that you instead target different categories that have multiple products with a high BSR. Situations like this may be a sign that there is enough existing demand in order for your product to thrive.

An example of this situation could be centered around selling exercise equipment or, specifically, ‘exercise bands.’ If this product type only has one BSR, that may mean there is one ‘exercise band’ dominating the others. However, upon further research, you find that ‘exercise gloves’ have multiple products with a high BSR, meaning that there is an opportunity to sell a similar item.

In this specific circumstance, we recommend that you look into selling ‘exercise gloves’ rather than ‘exercise bands.’ The reason for this is that shoppers who are searching for the latter product may be more inclined to browse before buying a product, rather than buy a product immediately, as is the case with the former product.

Find Amazon FBA Products to Sell

Are you wondering how to find Amazon FBA products you can sell on Amazon to make a huge profit? If so, then take a look below for tips on what to look out for:

High-Demand Products: Always be on the lookout for products with high demand. For reference, top sellers on Amazon usually choose products that make a minimum of 300 sales per month (which is 10 sales a day).

Products with Low Competition: To help boost your chances of making a sale, you should try to locate products that other sellers aren’t offering. In addition to boosting your sales, this tactic also makes it easier for your listing to appear high on Amazon’s rankings.

Products with Few Reviews: It’s a fact that products that have hundreds or even thousands of reviews are super popular, making it difficult to effectively compete as a new seller. That’s why we recommend selecting a product niche where the top sellers have items with less than 400 reviews. This will go a long way in boosting your product’s visibility.

Lightweight, 5 lb Products: While heavier items can net you increased profits per sale, they’re also more expensive to store and ship. Since this is the case, lightweight Amazon items should also be considered since they are linked to reduced shipping costs and potentially higher profits.

Products with Sizes Under 18”x14”x8”: Similar to heavy products, large Amazon items take up more room when imported overseas or stored in an Amazon warehouse, leading to increased fees. In order to help avoid these fees, consider selling smaller products in order to keep costs low and profits high.

Products that Sell Between $10-$70: It’s common for Amazon sellers to list their products at a high enough price that they earn a profit, but not so high that it discourages customers from purchasing them. By staying within the $10-$70 range, you can help ensure that every item you sell earns the maximum amount of profits possible.

Lucrative, 4x Cost of Buying Products: Effective Amazon sellers are always on the lookout for products where the cost of buying—or sourcing—the item is 25% of the eventual, competitive sales price.

Choose Everyday Products: While it may seem commonplace, selling products that your customer will use every day will always be in demand, making this tactic a solid one for both new and old Amazon sellers.

After trying the above strategies over a period of time, you may find that only one or two work best for you. However, for sellers new to Amazon—or new to selling in general—the above strategies serve as great starting points to get your feet wet.


Remember, don’t just run with your first searches. Experiment. Refine your product selection and evaluate the profitability of potential products using Helium 10’s other product research tools like Black Box or Xray. Assess competition levels, potential profit margins, and product costs to determine the viability of your chosen products before you launch your private label brand.

As you narrow down your options and develop your product ideas, perform keyword research using Helium 10’s tools to identify relevant keywords and understand just how well you will be able to optimize your product listings and how quickly you will be able to rank for the pertinent keywords saving you time, money, and effort in the long run.

A second quick tip that will save you time going forward: have your Amazon seller account set up before your products get into your intended marketplace to avoid wasting time and funds.

Ready to start selling? With Helium 10’s suite of tools, effectively find top-selling products and jumpstart your own success story to build a private label products brand in the world of e-commerce.


Frequently Asked Questions

To quickly find items to resell on Amazon using retail arbitrage, visit brick-and-mortar stores like Walmart and Target. For online arbitrage, eBay and Etsy are great, although any e-commerce store will work, too.

While there are many different types of products you should sell on Amazon, some of the top ones are electronics, sports, fitness equipment, clothing & jewelry, and home office furniture.

Many best-selling Amazon products all share three distinct qualities: they’re low-priced, frequently bought over and over again, and are evergreen (they are popular all year long).


A dedicated copywriter with nearly 4 years of experience, Josh works with Amazon sellers and helps his clients succeed on the platform.

Achieve More Results in Less Time

Accelerate the Growth of Your Business, Brand or Agency

Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions.

Accelerate the Growth of Your Business, Brand or Agency

Software for Amazon FBA and Walmart Sellers