Could your Amazon PPC campaigns be performing better? Run your FREE Amazon PPC Audit today.

How to Find Potential Product Ideas with Blackbox

Find high-demand, low competition product ideas in every category on Amazon with Helium 10's tool, Blackbox.
2 minutes read

When doing product research, a lot of sellers do not look at keyword demand to find potential new products. Usually, sellers filter by revenue and review ratings without taking into consideration how many searches their main keywords get on a monthly basis. However, Helium 10’s Keywords tab in Blackbox is a great way to find potential product ideas with high keyword demand and consumer demand. 

Finding potential product ideas with Blackbox

The above screenshot is an example of filters that you can use to find the average search volume, monthly revenue, price, and review count for all of the products listed on page one for a particular keyword.

For this example, we wanted to find keywords that had an average of between 5,000 and 8,000 searches per month to show keyword search demand with a minimum of $4,000 in monthly revenue to show consumer demand. We also wanted to see the average price of between $15 and $55 with a maximum of 200 reviews. We chose a minimum of 2 for word count because usually single words do not have as much buyer intent and we chose the category kitchen and dining. 

In this search, I saw 47 results, and here are a few examples of the potential keywords or product ideas that I found:


Charcuterie cups research data in Blackbox
Pickle jar with strainer flip research data in Blackbox

Even in the competitive ‘Kitchen’ and ‘Dining Category,’ we were able to find some potential product ideas using this method. 

When doing this search, you can change the search volume range, revenue, price range, reviews, and category to get different results. The more you play around with different ranges, the more keywords with lots of keyword demand as well as consumer demand will pop up in the results. 

Try out this strategy in Black Box and let us know what you think!

Accelerate Efficiency with Insights Dashboard

The all-in-one customizable dashboard for sellers and brands, designed to accelerate decision making through the centralization of data, insights, and action. A bird’s-eye view of your business with personalized suggestions to unlock growth.

Learn More about Insights Dashboard
Carrie Miller Carrie Miller is a Helium 10 Brand Evangelist and Customer Advocate for Walmart.


Leave a Reply

Your email address will not be published. Required fields are marked *

E-Comm Tools For The Growing Business
E-Comm Tools For The Growing Business
Is your business ready for take-off? See pricing plans.
Sign Up for Free