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Amazon Influencer Program: How It Works


Influencers are everything in today’s booming digital marketing world. So it comes as no shock that Amazon has expanded its Amazon associates program with the Amazon influencer program. Influencer marketing has always been important, but now more than ever, influencers are the direct line of contact who can make or break a new product. There is so much to unpack as to why this program works, incentivizes, and positively impacts the social media world today. Now, let’s make you an influencer!

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What Is an Amazon Influencer & the Amazon Influencer Program?

An Amazon influencer is an individual who has established a significant online presence and following on social media platforms and utilizes their following to promote products sold on Amazon. They have the ability to impact the purchasing decisions of their audience due to their expertise, authenticity, and engaging content.

The Amazon Influencer Program is a platform created by Amazon that allows these influencers to curate their own custom storefronts, featuring products they test out, review, and then recommend to their followers. Through the Amazon Influencer Program, influencers receive a unique URL that leads to their curated storefront. This URL is shareable across their social media accounts, allowing their followers to easily access and shop for Amazon-specific products they endorse. Influencers can personalize their Amazon storefronts with their branding, making it a seamless extension of their online presence. When followers make purchases through the influencer’s storefront, the influencer earns a commission from each sale, incentivizing them to promote products they genuinely believe in. Think of it as an Amazon influencer store with your custom storefront where friends, family, and followers can shop your favorite products that you recommend and want to share within the community.

The Amazon Influencer Program benefits both influencers and shoppers. Influencers have the opportunity to earn money through influencer marketing while connecting with their audience on a new level. Shoppers, on the other hand, get to discover and purchase products recommended by influencers they trust, creating a win-win situation for all parties involved. This program has become a dynamic way for influencers to collaborate with Amazon while enhancing their revenue streams and fostering a stronger bond with their followers.

Does Everyone Get Approved to Be an Amazon Influencer?

The Amazon Influencer Program has specific criteria for approval, and not everyone who applies will be accepted. Amazon evaluates each application based on factors such as the applicant’s social media presence, content quality, engagement with their audience, and the relevance of their content to Amazon’s product categories.

To become an Amazon Influencer, you typically need to have a substantial and active following on social media platforms like YouTube, Instagram, Twitter (aka X), or Facebook. The number of followers required can vary, but having a minimum follower count of 1,000 people can increase your chances of approval. Of course, having a larger following and other engagement metrics in your favor can accelerate the approval time. Make sure your content aligns with Amazon’s guidelines and policies, and your social media posts should demonstrate your ability to create authentic, engaging, and informative content that resonates with your audience.

It’s important to note that meeting the follower threshold alone doesn’t guarantee approval. Amazon values the quality of your content and the potential impact you can have on driving sales. While not everyone gets approved, the program aims to collaborate with influencers who can bring value to both their audience and Amazon’s customers by promoting products in a meaningful way.

Is It Hard to Get Accepted as an Amazon Influencer?

Getting accepted into the Amazon Influencer Program can be a competitive process that requires meeting certain criteria. While it’s not necessarily “hard”, it does involve demonstrating your influence and engagement on social media platforms.

To increase your chances of acceptance, focus on building a genuine and engaged follower base on various social media platforms. Create high-quality, relevant content using social media skills that showcase your expertise and resonate with your target audience. Engaging with your followers regularly and building a strong community amongst your followers can showcase to Amazon that you could be a great addition to the Amazon Influencers program.

The application process isn’t difficult to complete but it’s essential to provide all required information and ensure all details about your social media profiles are accurate. If your application is declined, you can continue to grow your online presence and reapply when you’ve built a stronger following and have more compelling content to showcase.

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How Long Does It Take To Get Approved to Become an Amazon Influencer?

The timeline for getting approved as an Amazon Influencer can vary. Generally, it takes a few weeks to receive a response after submitting your application. However, this time frame can change based on factors like the volume of applications being reviewed and the thoroughness of your application.

Once you’ve applied, Amazon’s team will review your social media profiles, content quality, engagement metrics, and overall online influence. The review process aims to ensure that you meet their criteria for the program. If your application aligns with their requirements, you’ll receive an acceptance notification. If not, you might be asked to enhance your online presence before reapplying.

How Many Followers Do You Need for the Amazon Influencer Program?

The Amazon Influencer Program doesn’t have a specific follower count requirement like some other influencer platforms. While a substantial follower count can enhance your application, the focus is more on your overall online influence, content quality, and engagement with your audience. Amazon looks for influencers who can effectively showcase products and drive sales through authentic recommendations.

Even if you don’t have an extremely high follower count, you can still be considered for the program if you have a dedicated and engaged audience that aligns with the products you’ll be promoting. It’s essential to showcase the quality of your content, your engagement rates, and the relevance of your niche to demonstrate your potential to influence and convert customers.

Is It Free to Join the Amazon Influencer Program?

Yes, joining the Amazon Influencer Program is entirely free. There are no fees or charges associated with becoming a part of the program. It’s a platform offered by Amazon to help social media influencers and content creators monetize their influence by sharing curated Amazon product recommendations with their followers. As long as you meet the program’s eligibility criteria and are accepted, you can start leveraging your influence to earn commissions on qualifying sales generated through your unique Amazon Influencer storefront link.

Amazon’s goal with this program is to create a mutually beneficial partnership where influencers can monetize their recommendations while driving sales for the products they endorse.

How Do I Get My Amazon Influencer Storefront Link?

Getting your Amazon Influencer Storefront Link is a straightforward process once you’re accepted into the Amazon Influencer Program. After acceptance, you’ll gain access to your unique storefront where you can curate and showcase your recommended products. To retrieve your storefront link, follow these steps:

  1. Log In to Your Amazon Influencer Account: Sign in to the Amazon account associated with your Influencer Program membership.
  2. Access Your Storefront: Navigate to the “Influencer” tab located in the Amazon main menu. From there, click on “Your Page” to access your personalized storefront.
  3. Copy Your Storefront URL: Once on your storefront, you’ll find the URL in your browser’s address bar. This is the unique link that you can share with your audience.

Remember, your storefront link is your gateway to earning commissions on sales generated through your recommendations. It’s essential to share this link with your followers through various social media platforms, blog post(s), videos, and any other channels where you engage with your audience. Treat it as a business account, and utilize your influencer marketing skills to increase the number of followers you can attract to your Amazon store.

Does Amazon Pay You to Be an Influencer?

Yes, the Amazon Influencer Program offers a commission-based incentive for influencers to participate. As an Amazon influencer, you can earn commissions on purchases made through the unique storefront link you share with your audience. When your followers click on your recommended products and make a purchase within 24 hours, you’ll earn a commission on those sales.

The commission structure varies depending on the product category, and it’s important to note that not all products are eligible for commissions. However, by curating a thoughtful storefront with products that resonate with your audience, you can potentially generate a stream of passive income through the commissions earned from your product recommendations.

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How Does an Amazon Influencer Get Paid?

Amazon Influencers receive payment for the commissions they earn through the Amazon Influencer Program. When an influencer promotes certain products, and their followers make purchases through the influencer’s unique storefront link, the influencer will earn a commission. Amazon will then disburse these earnings to the influencer through an electronic payment method. Commission rates can vary based on product categories, and the payment frequency may vary based on your location and the payment method you choose.

To facilitate the payment process, you’ll need to set up your payment method in your Amazon Influencer account. This typically involves providing your banking information or linking your Amazon account to a valid payment method. Once your commissions reach the payment threshold, Amazon will initiate the payment process according to the chosen payment frequency. Amazon does have an integrated reporting system so influencers can easily track their commission earnings.

How Much Does an Amazon Influencer Typically Make?

Some Amazon influencers report making anywhere between $1-5000 per month. This is obviously a wide range, but how much an Amazon influencer makes can vary significantly based on many factors. Some factors include the type of products that are being promoted, the influencer’s social media audience size, engagement rates, and the commission rates for whatever product categories the influencer promotes. Remember, quality over quantity wins when creating content, and use the Amazon influencer program in tandem to drive traffic and ultimately sales on your page.

Influencers with a larger and more engaged audience often have the potential to earn more due to their ability to drive higher sales. However, it’s important to note that the level of income an influencer generates is not solely dependent on their audience size. Factors like the authenticity of product recommendations, the alignment between products and the influencer’s brand, and the effectiveness of promotional strategies also play a significant role.

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How Much Does an Amazon Influencer Typically Make Per Item?

It is difficult to state how much an Amazon influencer typically makes per item, as there are multiple factors that determine how much commission an influencer makes when an item they promote is sold. Commission rates for products promoted by influencers can vary across different categories. Some categories that are based on a fixed commission rate are digital Kindle products purchased, video game consoles, Amazon cloud cam devices, Luxury stores beauty, and Amazon Fire TV devices.

The commission rates for the Amazon Influencer Program generally range from around 1% to 10% or more, with higher % rates usually for specific niches or high-margin products. Some product categories have fixed commission rates, while others offer tiered rates based on the influencer’s performance and the volume of sales they generate.

Products category and their fixed commission income rate
conversion data

Do Amazon Influencers Get Free Products?

Yes, Amazon Influencers may receive free products from brands or sellers that they collaborate with as part of their promotional efforts. Brands often send free products to influencers to review, showcase, and share their honest opinions with their followers. These collaborations can be mutually beneficial, as influencers get access to new and interesting products to feature, and brands get exposure to the influencer’s audience. Keep in mind that the program encourages genuine and authentic recommendations rather than just seeking free products.

Amazon’s guidelines require influencers to disclose any relationships with brands or sellers and to provide transparent and unbiased reviews of the products they receive. This ensures that the audience receives honest insights and maintains the credibility of both the influencer and the program itself.

How to Setup an Amazon Influencer Account

Build your storefront, create, and earn

1) Apply

Sign up on the Amazon Influencers homepage, and choose an existing customer account, or create a new account where your content will live.

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Choose an Amazon account for your influencer content

2) Get Accepted Into the Amazon Influencer Program

You should receive an email with your acceptance, a custom storefront link, as well as a custom Amazon storefront space to create influencer content.

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Your Influencer page is ready message!

3) Set up Amazon Storefront and Create Content

Once you receive your own custom Amazon storefront link, you can create idea lists, post, and share your link leading back to your Amazon influencer page.

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create content
travel and flight essentials

4) Promote Online and View Earnings!

Utilize your social media platform(s) to promote your content and within the Amazon associates dashboard you can view your earnings, clicks, revenue, and commission received. After the products you have referred have shipped, you will receive your commission income. The more traffic and sales you drive to your page, the more commissions you can earn!

Amazon must-haves you need pin
earnings tracking ID


Now that you know everything about the Amazon Influencer Program, what are you waiting for? Join today and start earning commissions on products you use and love! Remember patience and persistence are key as you embark on your journey within this Amazon Associates Program. Building a community, fostering genuine connections, and generating meaningful engagement takes time, but the rewards can be remarkable.

So, whether you’re a seasoned Amazon influencer, or just starting out, embracing the potential of the influencer program could be the game-changer your business needs in today’s digital eCommerce landscape. Seize the opportunity, adapt to the evolving dynamics of online marketing, and pave the way for a prosperous future in the Amazon influencer space!


Frequently Asked Questions

No, they are not the same. While being an Amazon Affiliate or an Amazon Influencer are both part of the Amazon Associates program, they are in fact different.

The Affiliate Program allows affiliates to work with Amazon for specific product selections, whereas Amazon Influencers are able to choose the products they promote. The largest difference between them is that Amazon affiliates tend to work on evergreen content through their already established websites, while Amazon Influencers create content based on their social media presence and audience engagement to produce a commission. Since the Amazon Associates Program helps content creators, bloggers, and publishers monetize their traffic, you can decide if you want to be a part of one program, or both!

The best advice is to promote products you already love and use every day! It is recommended to look through your shopping history and put items in your influencer store that you have already bought and continue to use. The more authentic you are with the products you promote, the more genuine and loyal your audience will be, and they will continue to shop your influencer link. Your influencer page should showcase your favorites, which is why creating pins and specific categories is key.

Many influencers cross-promote their content on their social media accounts including Facebook, TikTok, Reels, Youtube, and their own website to drive their audience back to their storefront. This is vital for how many sales you receive, and overall earnings for a specific period. For example, if you put a link on one of your YouTube videos, you could also include the link in your video descriptions, as well as on your YouTube account bio. By diversifying where your custom link lives, this can help you go from earning a few dollars, to thousands of dollars.

Amazon does not directly pay influencers to use Amazon Live. Amazon influencers are able to use Amazon Live, a platform to live stream and showcase products, to help generate product sales and monetize their content.

Amazon Live can help influencers grow their audience and increase their influence. If their live streams are engaging and successful, it is more likely they will attract and retain followers. This can lead to long-term partnerships and increased earning potential!

To find an influencer on Amazon that you follow, log into Amazon and go to ‘Account & Lists’ in the top right corner of the homepage. Next, select ‘Your Amazon profile’, and it’s here that you can find what influencers you follow, or who follows you.

Sr. Social Media Marketing Content Creator, Helium 10

Sydney is all about the content! As the Sr. Social Media Marketing Content Creator at Helium 10, she is a leading voice in the digital marketing and e-commerce space. Over the past two years, she has specialized in creating over 200+ Amazon-related content pieces and continues engaging with the Amazon seller community daily! Sydney’s work resonates with both aspiring entrepreneurs and seasoned professionals by sharing her knowledge on building an Amazon brand on TikTok, as well as being part of the Amazon Influencer Program. What started as a hobby turned into a passion, and Sydney is a pivotal figure in the evolution of social media engagement for Amazon sellers!

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Accelerate the Growth of Your Business, Brand or Agency

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