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#254 – Starting on the Right Foot With Your Amazon Ad Campaigns – Tamara Tee

Advertising

How to Allocate Advertising Budget Across Channels in 2026: The Data-Driven Framework 
TL:DR; Allocate 70% of your advertising budget to the platform generating your highest organic sales, 20% to your second revenue channel, and 10% to experimental expansion—but only if your total monthly budget exceeds $3,000. Below this threshold, concentrate 100% on a single platform until you achieve consistent profitability (3.5x+ ROAS for 60+ days), then expand sequentially.  Key Takeaways:  […]
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