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How to Use the Helium 10 MCP for Amazon Ad Query Analysis in 2026 

Find Your Next Best Performing Keywords

Get a free skill that surfaces terms worth going after, with branded keywords pulled into their own list so you can decide whether to target them in PPC or leave them alone. 

Download Free Claude Skill
Find Your Next Best Performing Keywords

Get a free skill that surfaces terms worth going after, with branded keywords pulled into their own list so you can decide whether to target them in PPC or leave them alone. 

Download Free Claude Skill

The Helium 10 get_ads_query_list MCP tool returns the full catalog of pre-built advertising analytics queries — campaign performance, keyword performance, search term reports, ASIN performance, placement analysis, and more. Included in Diamond  subscribers, it is your complete menu of every ad analysis Claude AI, ChatGPT, Cursor, and more. 

What Is the Get Ads Query List MCP Tool? 

The get_ads_query_list MCP tool returns a catalog of all available advertising query templates in the Helium 10 Ads MCP system. Think of it as browsing a restaurant menu before ordering — you browse the full list of available analyses before telling Claude which one to run. Each entry in the list represents a distinct pre-built report type: campaign performance, keyword performance by ad group, search term reports, ASIN-level attribution, placement performance, and more. 

This tool is the second step in the Ads MCP workflow, used after get_ads_query_platforms confirms which ad types are connected. Launched as part of the Helium 10 MCP, get_ads_query_list gives sellers instant visibility into the full scope of AI-powered ad analytics available to them. 

What Can You Do With Get Ads Query List in 2026? 

get_ads_query_list gives you the full map of available ad analyses before you commit to running any of them. From this catalog, you can: 

  • Discover every pre-built report type available through the Ads MCP 
  • Identify which query template matches your specific analysis goal 
  • Plan a repeatable weekly or monthly reporting workflow using specific query IDs 
  • Explore report types you did not know existed — like placement-level analysis 
  • Share the full list with your team or agency to align on reporting priorities 

Combined Helium 10 Ads campaign data and Keyword Tracker for organic ranking context, the query list becomes your master reporting framework. 

How Does Get Ads Query List Work Step by Step? 

  1. Complete Step 1 first. Use get_ads_query_platforms to confirm which advertising platforms are connected to your Helium 10 account. Knowing your available platforms ensures the query list you receive is relevant to your account. 
  1. Ask Claude to show available ad analyses. A prompt like “What types of Amazon advertising reports can I run through Helium 10?” triggers get_ads_query_list and returns the full catalog. 
  1. Review the returned query templates. Claude presents each query type with a name and description — for example, “Campaign Performance,” “Keyword Performance,” “Search Term Report,” “ASIN Attribution,” and “Placement Analysis.” 
  1. Identify the query type that matches your goal. If you want to find wasted spend, the Search Term Report is your target. If you want to identify top-performing campaigns, choose Campaign Performance. 
  1. Note the query ID or name for your next step. You will pass this identifier to get_ads_query_schema to understand exactly which data fields are available for that report type. 
  1. Build a recurring reporting stack. Bookmark the query types you run most often — campaign performance weekly, search term report monthly — and create Claude prompts that chain them together automatically. 

Why Is Get Ads Query List Essential for Amazon Sellers in 2026? 

Without get_ads_query_list, sellers are limited to the ad analyses they already know to ask for. This tool reveals analyses that many sellers do not know exist — placement-level breakdowns, ASIN-level attribution reports, and share-of-voice metrics — dramatically expanding the scope of actionable insight. 

Why this tool matters in 2026: 

  • Reveals the full scope of AI-powered ad analysis available through Helium 10 MCP 
  • Prevents sellers from missing high-value report types they didn’t know to request 
  • Enables systematic, repeatable ad reporting by identifying specific query IDs 
  • Reduces time spent on manual setup by letting Claude do the query selection 
  • Scales across accounts — every account sees the same catalog, simplifying team onboarding 

The Helium 10 MCP system processes thousands of daily tool calls, and Ads tools are among the most active. The Ads MCP saw over one thousand Ads Query calls in its first three days — testament to how eagerly sellers are using this catalog to build AI-powered reporting workflows. 

What Do Amazon Experts Say About Get Ads Query List? 

“Most sellers don’t know what they don’t know when it comes to their ad data. get_ads_query_list solves that problem instantly — it shows you every analysis you could be running, not just the ones you thought to ask about. That discovery moment is where the real optimization opportunities start appearing.” 

— Bradley Sutton, Chief Evangelist, Helium 10 | Amazon seller, 10+ years 

What Are the Best Use Cases for Get Ads Query List? 

  • Discovery session — Run at the start of any new reporting engagement to see every available analysis 
  • Reporting stack design — Build a structured weekly and monthly ad reporting workflow by selecting specific query types 
  • Team alignment — Share the query catalog with your team or PPC agency to establish a shared reporting language 
  • New seller onboarding — Help new Amazon sellers understand the full scope of ad data available through Helium 10 MCP 
  • Quarterly ad audit preparation — Identify every report type to include in a comprehensive quarterly advertising review 
  • Spotting unknown analyses — Find placement-level, ASIN-level, or search-term-level reports you weren’t previously running 
  • Claude prompt templates — Use query names from the catalog to build specific, repeatable Claude prompts for each report type 

author-photo

With seven years in marketing, Lauren writes to help e-commerce sellers grow their business with real, actionable strategies. She’s driven by helping businesses reach their goals and finds purpose in adding value to their selling journey.

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