Introducing Helium: The AI Agent that Runs Your Amazon Business

Today, we’re excited to announce the launch of Helium, a conversational AI agent built inside Helium 10 that reasons across your entire business including Research, Ads, Commerce, and Billing to diagnose problems, surface opportunities, and recommend actions. 

For the first time, brands can get answers without platform-hopping. Instead of bouncing between Ads, Research, and Profits, learning each tool, brands can ask one question, and Helium does the thinking. 

What Is Helium? 

Helium is a conversational AI that lives inside your Helium 10 account and understands your business at every level. Ask it anything and it reasons across your Research, Ads, Commerce, and Billing data to give you grounded, actionable answers. 

Unlike a dashboard, Helium doesn’t make you click through filters or learn a new UI. It thinks like an analyst, reasons across domains, and shows you the “why” behind your numbers – all pulled directly from your connected H10 account. 

Right now, Helium is in its analysis phase: it answers your questions and surfaces recommendations, keeping you in the driver’s seat as you build trust. Coming soon: it will move to execution – making changes to your campaigns and account on your behalf (based on your requests). 

Why Connect to Helium? 

The struggle brands face on Amazon is that their data lives in different places. You’re switching between your Helium 10 dashboard, Ads, Research, Profits, and Billing separately, trying to piece together the full picture yourself. 

Every manual diagnosis takes time you don’t have. And if you’re managing multiple accounts or a full channel, it’s impossible to stay on top of every anomaly, trend, and opportunity. 

Helium solves this. Just ask and get answers grounded in your data – with sources cited and the agent telling you when data isn’t available. 

Key Features and Benefits 

With Helium, you can: 

• Get instant answers to how-to and product questions, helping you get the most out of your Helium 10 subscription without hunting through docs or filing support tickets. 

• Run keyword research and competitive analysis – reverse ASIN discovery, keyword scoring, rank tracking vs. competitors, and listing quality checks, all without opening multiple tools 

• Diagnose campaign performance and uncover root causes on ROAS drops, identify underperforming keywords and wasted spend, and surface recommended next steps to optimize your ads 

Understand your profitability at a glance. Ask about P&L, margins, COGS, and fees at the product or account level, and get the breakdown of what’s driving changes month over month 

Ask in plain English. Get answers in seconds.  

No filters, no exports, no copy-pasting numbers into spreadsheets. Helium pulls your actual account data on demand and explains what it means. 

Coming Soon: Hand Off the Work 

Right now, Helium analyzes and recommends. Coming soon: execution capabilities that will let you set a KPI and let Helium execute on your behalf. 

You’ll be able to tell Helium what to do – pause underperforming campaigns, adjust bids toward your target, or update audience segments – and it will execute those changes on your behalf. All with your approval before any action is taken. 

The goal: set the target and walk away. The agent does both the analysis and the doing. 

Get Started Today

Ready to stop platform-hopping and start getting answers? 

Helium is live for all Diamond+ users at no extra cost. 

Not on Diamond yet? Sign up or Upgrade now to unlock Helium and take your first question for a spin. Platinum users: You’ll get free access to five queries (coming soon). 

No setup required. No per-query fees. One chat. All the answers your business needs.