What Is the Amazon Buy Box?
The Amazon "Buy Box" is the "Add to Cart" and "Buy Now" section of the product listing. If a buyer doesn’t modify
which seller they’d like to buy from and they simply add the product to their cart, the seller who ranks in the Buy
gets the sale. As a seller, it’s essential that your products are in the Buy Box as roughly 80% of all Amazon sales
are made through it; having your item in the Buy Box makes your offer significantly more visible to Amazon
What Does "Buy Box Eligible" Mean on Amazon
Buy Box Eligibility refers to whether or not your account meets the criteria/standards Amazon has put forth in order
to rank in the Buy Box.
Why Am I Not Buy Box Eligible?
To become "Buy Box Eligible" you must have an Amazon Professional seller account and meet Amazon’s performance-based
requirements, such as having a low order defect rate, being competitive with your pricing, providing a great
customer experience (speedy delivery, 24/7 customer service, multiple shipping options, etc.)]. There isn’t an
additional fee for being "Buy Box Eligible," but you must continuously meet Amazon’s performance metrics over time.
How to Win the Buy Box on Amazon
As previously mentioned, in order to win the Amazon Buy Box you must: have a low Order Defect Rate (ODR), meet
Amazon’s seller performance metrics, provide excellent customer service, have a long history of selling this product
effectively, and be registered as a Professional seller.