Compatible with: Amazon
Instantly find out if you are showing up in Amazon search results
Benefits of Index Checker
Enter up to 1,000 characters worth of search terms, and Index Checker will quickly display whether or not they’re being indexed.Sign Up for Free
Check listings for traditional, field-ASIN, storefront, and cumulative indexing, all at the same time.Sign Up for Free
Input any ASIN you find on Amazon to see which keywords your competitors are ranking for.Sign Up for Free
What would normally take hours of manual research is simplified to 30 seconds of Amazon index checking!Sign Up for Free
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Amazon indexing is the process of Amazon storing your product listing information in their database and making it discoverable to people using the Amazon search engine. If, for instance, your product listing appeared for “footballs,” Amazon would show your listing in their search results by referencing their index of product listings.
Being indexed means that your listing will appear in Amazon search results for relevant keywords. Say your product is a kitchen drawer organizer. If someone searches Amazon for “kitchen accessories” and your product appears in the search results, that means you are indexing for that keyword. You always want to be indexed (or ranking) for your main keywords ‒ this will drive organic traffic to your listing.
In order to be indexed on Amazon for relevant search terms, you must optimize your product listing around those keywords. There are other factors that influence where your listing will appear, such as the number of 5-star reviews, having a long and successful history selling the product on Amazon, managing customer feedback, shipping in a timely manner, having products in stock, etc.
A free way to check if your Amazon ASIN is indexed is to enter your ASIN and the keyword you’d like to check into the search bar. For example, it may look something like this “B19GDG7NEJ football”. If it’s indexed, it will appear in the search results; if it’s not indexed, it won’t appear. However, this can often be time-consuming, especially if you wish to check keyword indexing for multiple products and phrases. Using an Amazon index checker makes this process painless and fast. Helium 10’s Index Checker is an excellent and easy-to-use resource for a keyword index and rank checker.
There are several reasons why you may not be indexing on Amazon, such as: the keyword is forbidden by Amazon, the keyword is trademarked, the product listing isn’t optimized appropriately, etc. To encourage Amazon to show your product listing for a specific keyword, you may need to re-optimize your listing around that keyword using Helium 10’s Listing Builder. Use Listing Builder to strategically included targeted keywords within your listing title, description, bullet points, and back end so the Amazon search algorithm knows to associate your product with your target keyword! Using an Amazon listing building with a quality Amazon index checker is an art as much as it is a science!
Checking your Amazon index status is critical to ensuring that your product has visibility for relevant search terms that can ultimately drive traffic and revenue for your business. A product that ranks on Amazon is a product that sells on Amazon. Using an Amazon index checker is a great way to quickly discover which keywords your listing is ranking for and which you need to implement more of.
Additional Benefits of Helium 10
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