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#181 – PPC Talks – Amazon DSP, Negative Matching Strategies, and Sponsored Brand Video Ads | George Meressa

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Why Are Brands Rethinking Their Amazon Advertising Strategy in 2026?
TL:DR; Brands spending substantial amounts monthly are rethinking strategies because manual optimization and traditional agency models can’t scale efficiently against competitors using intelligent automation systems that optimize across multiple data signals.  Key Takeaways:  What Changed in Amazon Advertising That’s Making Brands Rethink Their Strategy? The Amazon advertising ecosystem underwent fundamental shifts that made older strategic playbooks less effective. If you’re spending $10,000 or […]
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