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7 Considerations for Better Amazon Keyword Research

Would You Like To Discover High-Volume and Highly Relevant Keywords For Amazon?

Whether you’re launching a brand-new product or adding another to your private label roster, it is crucial to find the right Amazon keyword tool that will allow you to either source new product opportunities or optimize your existing product listings. 

A big part of Amazon keyword research involves picking a main keyword or phrase to target for your initial marketing and ranking efforts. So the first question is: how do you choose the best main keyword for your product?

There is one big difference between Amazon and Google. Both are obviously spending a lot of time, money and brain power crafting efficient, high powered search engines. The one element that separates the two is that Amazon began as an online marketplace. 

Amazon is a place to sell products.

While Amazon’s A9 search engine might share some of the characteristics of Google, it has been built with its own set of proprietary algorithms. Simply because Amazon’s users are most often searching for things to buy

With that in mind, Amazon’s search engine arranges the search results in order to sell as many products as possible. The most relevant, high-converting products are the ones that win the top spots.

But, how does a seller determine strategy for crafting great Amazon search terms? 

Simple really, make sure that you use Helium 10’s suite of keyword research tools including  Magnet² and Cerebro and discover the best high-volume and highly relevant keywords for Amazon.  

Find the best keywords that you may have never even thought of and skyrocket your sales.

Fine-tune your research with customized search results using advanced filters. Sort your keyword list with criteria that matter to your listing. Filter by word count, search volume, number of competing products, and more.

For a more complete guide on performing superior Amazon keyword research, get The Ultimate Guide to Amazon Keyword Research:

How to choose keywords for Amazon

Even with the help of Helium 10’s Insanely Powerful Software Tools For Amazon Sellers, you need to determine what information to target and how to put it to use. To ensure you choose the best keyword for your Amazon listing, here are seven things to consider before beginning your keyword research efforts:

1. Where is Your Keyword Data Coming From?

Is your keyword data originating from Amazon estimations, or from other search engines like Google, Bing, YouTube, and others? Your answer can set the stage for whether your product will ever be found by customers in the Amazon search results.

While to “Google” something has become shorthand for “looking something up,” Amazon has very quietly become the number one source for online product searches. According to survey results from the e-commerce brand experts, Survata, Amazon was responsible for almost 50% of all product searches last year, while searches originating from Google fell to just 36% of the market. 

When people search for products on Amazon, they are seeking products they intend to buy.

Imagine a conversion funnel with consumers window-shopping at the wide (or Google) end of the funnel, and Amazon buyers positioned at the narrow, business end of things, and you get the idea. Marketing experts have always known that the bottom of the sales funnel offers a much higher conversion rate than at the top. 

It only makes sense to dedicate your time and energy to the business end of the funnel and that’s where Helium 10’s software tools for Amazon sellers come in.

Magnet²  offers Amazon sellers:

  • The largest database of actionable Amazon-related keywords on the market.  
  • Helps you find relevant keywords with high-volume to your listing
  • Fine-tuned research with customized search results
  • The ability to filter by word count, search volume, number of competing products, and more.

Cerebro offers Amazon sellers:

  • Essential data such as estimated exact keyword phrase search volume estimated broad keyword phrase search volume and many other crucial data points.
  • The ability to capture long-tail keywords and phrases with word count filters and many other filters to further sharpen your focus.
  • A proprietary Cerebro Product Rank (CPR) formula

Using Helium 10’s all-in-one software tools is your best bet for making sound keyword decisions on Amazon.

As we all know, clicks alone do not put cash in your pocket.

Industry statistics show that Amazon’s search ads and sponsored product ads both convert at a rate more than triple that of Google’s product listing ads.

2. What Are Your Competitors Doing?

Don’t Reinvent The Wheel – Learn From Your Competitor’s Keyword Strategy

While you definitely want to offer a product that is different from your competitors, keeping an eye on their strategies can provide you with valuable insights to succeed in your own Amazon endeavors.

Using Helium 10‘s Keyword tool, Cerebro you can discover which keywords your competitors rank for in order to optimize your listing and catapult your sales. Enter an ASIN to uncover your keywords for both organic and sponsored results and to evaluate highly accurate keyword search volume.

Determine units needed per keyword to rank on page 1 of Amazon

Your biggest competitors are doing well for a reason, so don’t ignore them. Instead of starting from scratch when creating your ideal keyword list, use them as a benchmark or a springboard from which to model your own keyword strategy.

Cerebro includes a proprietary Cerebro Product Rank (CPR) formula that leverages its highly accurate search volume data to help get your Amazon product ranking to page 1 for your desired keywords. Also included is “Cerebro IQ Score” data which shows potential key product opportunities where there is low competition coupled with high search volume.

Check out this video below about how to find the most effective keywords among your top competitors.

3. How Relevant is Your Keyword to Your Product?

Relevancy is one of the most important elements in choosing the right keywords to target on Amazon. If your ideal customers type in your chosen word or phrase into the search box, let Helium 10 make sure that it’s your product they see pop up in their search results. 

Not only are relevant search terms important to your prospective customers, but they are also crucial to Amazon. The e-commerce platform optimizes its search results to encourage people to BUY.

Fine-tune your research with customized search results using advanced filters. Sort your keyword list with criteria that matter to your listing. Filter by word count, search volume, number of competing products, and more.

Stop Guessing And Get Magnet² The Powerful Keyword Tool Of Choice For Successful Amazon Sellers

Collect proper intel for your Amazon SEO strategy. Enter a seed keyword and get back a whole list of relevant alternatives to give your organic traffic a solid boost.

Reveal the data you need to measure keyword success such as estimated search volume and more. Get the numbers you need to give your product launch serious thrusters to page one. 

While Helium 10 powerful software tools for Amazon Sellers will furnish you the keyword tools you need to be successful, you have your own role to play in your success on Amazon. 

Using Helium 10’s tools in concert with your own great ideas helps make possible a keyword strategy that gives you the power to make success on Amazon your very own. 

Having that combination of power and freedom is one of the most exciting aspects of 21st century e-commerce. 

For example: keep in mind that you may be able to improve your keyword relevancy by choosing one that mentions a favorite feature (or a feature you plan to add) that helps differentiate your product from your competitors.

Try finding a descriptive phrase that includes your relevant keyword and an important feature. (Example: try targeting “Collagen Peptide Pills” if you sell collagen peptides in pill form instead of powder form).

4. Are People Searching for Your Product?

If you think you have found the perfect keyword to target for your next Amazon product, you need to ask yourself…

“Does this keyword or phrase have enough search volume?”

Search volume is an important factor to account for because if no one is searching for your phrase, you’re wasting valuable real estate in your listing.

Even if you have a great product that solves the issues of your competitors, no one will ever find it via Amazon search if you do not choose a keyword that has a high amount of search volume.

Specifically, look at the exact match search volume for that keyword or keyword phrase. Anything below 500 searches per month is generally considered low, so look for the main search term that exceeds that number. 

Using Helium 10’s powerful keyword aggregator tool, Magnet² will help give you the intel you need to be sure about your keyword success and overall Amazon SEO strategy. And, make sure that you use it in conjunction with Cerebro in order to see if similar products are receiving that potentially lucrative combination of substantial search volume and low competition.  

5. Long Tail VS Short Tail Keywords: Which Are Better?

Whether you choose a long-tail keyword or a short-tail keyword depends on a few factors, all of which relate to your specific product niche. Ideally, a good keyword to target has a high search volume per month with relatively low competition.

Short-tail keywords are often more competitive and coveted among well-established listings because of their high search volume, but can also be very broad and not specific for certain product niches. They can also be quite expensive to use in Sponsored Products Ads. In a nutshell, proceed with caution if you’re a new seller looking to target a high-volume short-tail keyword.

Long-tail keywords are often less competitive due to their specificity to sub-niches within product niches. Because they are so precise, they are not sought after by all sellers in any given niche, and therefore can typically be used in Sponsored Products campaigns for much less than short-tail keywords. 

These conditions make them ideal for use as the main keyword for a new product launch

This is again where Helium 10’s two powerful keyword research tools work in perfect combination to help give you the essential data you need to crush it on Amazon. 

Magnet² allows you to start with an interesting seed keyword and filter your search terms by word count, search volume, competing products and much more.  

Then, use Cerebro to provide essential data such as estimated exact keyword phrase search volume, estimated broad keyword phrase search volume, and many other crucial data points.

Once you’ve narrowed your search to an interesting product idea, Cerebro will assist you in capturing long-tail keywords and phrases with word count filters to further sharpen your focus.

Amazon Long tail keywords

6. What About Keywords for Product Launches?

Launching yourself at the top is of crucial importance.

There are 3 distinct aspects of an Amazon product launch in which you have gradually diminishing amounts of control. 

  • The first is your research into the high-volume and highly-relevant keywords associated with your product.
  • Second, you need a structured advertising campaign that will motivate the viewers of your product to buy it at a discount – boosting your conversion rate.
  • The third aspect relates to another boost that occurs after your buyers receive your product, ultimately write positive reviews, and recommend the product to others. 

Because of Amazon’s function as a search engine, fine-tuned high-volume keywords are not only the starting point of any successful product launch but also the place where you have the most direct control.

7. Are Your Keywords Marketplace Specific?

If you are reading this in North America, there’s a pretty good chance that your first listing will be for Amazon in the United States (Amazon.com). If you use an Amazon keyword research tool such as Magnet and Cerebro, you will notice that there are highly searched words in Spanish shown as well. These are important to have and usually are overlooked by many other sellers. 

Usually, the next marketplace sellers expand to is Canada (Amazon.ca). They might make the mistake of assuming that since Canada is an English marketplace, they can just copy and paste their United States listing.

You MUST perform keyword research specifically for Canada as well. You will find that the highest searched terms in Canada are probably different than the United States. Additionally, while there is not a strong search volume for Spanish words there, there is a significant percentage of the population that speaks the French language.  

The same goes for the European Amazon marketplaces. Do not copy your United States listing and use it in the United Kingdom. Perform your keyword research specifically for the UK market (Amazon.uk).

With e-commerce marketplace becoming increasingly global in character, it’s important to use the tools that allow you to be prepared to rapidly scale up your Amazon business on the fly.  Selling on Amazon is often a busy fast-paced life. Make certain that you have the tools in place to compete. 

Helium 10’s keyword research tools are designed to work seamlessly with the Amazon marketplaces of the United States, Canada, the United Kingdom, Germany, Italy, France, Spain, and India. 

What other factors do you consider when performing Amazon keyword research?

Let us know your thoughts in the comments below!

Jonathan Dean

Content Coordinator at Helium 10
Jonathan has been writing about the entrepreneurial world for several years, having interviewed many major players at several SoCal companies. He also has extensive experience in crafting product listings and performing product and keyword research.

Cerebro is Jonathan's favorite Helium 10 tool because of its' versatility and value for FBA sellers.
Jonathan Dean

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