Page 1 on Amazon is the 1st page of search results a customer sees after they have made a search query on the Amazon marketplace. The products on page 1 are products that Amazon believes a customer is most likely searching for. Studies show that buyers looking for a specific product will typically never go past the 1st page when they are searching for a product.

The easiest way to rank on page 1 on Amazon is to get lots of sales. The more sales, the more likely that your product will rank on page 1. The next best way is to ensure that your product title, descriptions, and backend keywords are full of high search volume keywords.

At the top of the 1st page on Amazon you will see some product listings that have ‘Sponsored’ on them. This means that those sellers are paying to have their products be advertised. You can set up sponsored product ads in the ‘Advertising’ section of Amazon Seller Central.