Amazon Keyword Research By Helium 10

Maximize traffic for your business with better Amazon SEO

Input a seed keyword or ASIN to uncover thousands of competitive and relevant search terms

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How Amazon Keyword Research tool by Helium 10 helps you Get the insights you need to define a winning Amazon keyword strategy

Improve Listing Visibility

Improve Listing Visibility

The Amazon marketplace is basically a search engine for products. Use Amazon Keyword Research tool by Helium 10 to find the most relevant keywords to optimize your listing.

Boost Product Ranking

Boost Product Ranking

By increasing your product visibility, lift traffic and sales for your product to convince Amazon's A9 algorithm to boost your product ranking for the most profitable search terms.

Run Better Amazon PPC

Run Better Amazon PPC

Uncover thousands of broad match, exact match, and longtail keyword opportunities for your PPC campaigns. Or reveal your competitors' keyword strategy with a reverse ASIN search.

Build Sales Velocity

Build Sales Velocity

Getting on page one organically or through effective sponsored campaigns will net your product more sales to effectively keep your product ranking at the top.

Keep Your Product Relevant

Keep Your Product Relevant

Amazon Keyword Research Tool by Helium 10 equips you with the most relevant keywords that can capture traffic from real customer search queries on Amazon.

Amazon Keyword Research FAQs

Enter a seed keyword to discover thousands of long-tail keywords and key phrase variations containing your seed keyword. Your search will also return relative search volume, the estimated number of competing products, and match type (organic and sponsored). You can then use the keyword insights to optimize your listing for greater product visibility or to drive more traffic to your product page.
Enter a product ASIN to help you reverse-engineer a product’s Amazon SEO strategy. You can find out exactly what keywords your competitors are using to drive maximum traffic to their listings. Your search will return all the unique keywords an ASIN is currently ranking for. It’ll also reveal the relative search volume for every keyword as well as an ASIN’s organic and sponsored rank.
You’re most likely already aware that Amazon PPC depends on matching customer search queries to relevant Sponsored Product or Brand advertisements. If you keep bidding on keywords that do not convert, your poorly optimized campaigns will continue to lose your business money with wasteful spending.
With the keyword insights you receive from Amazon Keyword Research by Helium 10, you can refine your keyword targeting strategy with more effective PPC campaigns and better keyword opportunities.
If you would really like to find out how to optimize your PPC performance, receive a free and complete campaign evaluation with Amazon PPC Audit by Helium 10.
Amazon keyword research allows you to identify the phrases and search terms customers are using to find your product in the marketplace. By plugging in the most product-relevant keywords in your listing, your product can rank higher to get to page one results (70% of Amazon customers never click past the 1st page of search results).
First, it’s important to identify the top competitors in your niche. Then, refer to the top 5 to 15 keywords that customers are currently using to find those products. Your product can use and rank for those keywords through paid Amazon advertising.
Next, it’s important to expand your search to include long-tail, non-English, and misspelled variations of your main keywords to maximize opportunities to drive more traffic to your listing.
You’ll need to add them to your product listing or advertising campaigns to fully optimize your Amazon SEO strategy. This means plugging these keywords to your product title, description, bullet points, listing backend, or Sponsored Product campaigns.
Here’s a basic formula to get started on:
Keyword Relevancy = Increased Sales.
Amazon Keyword Research by Helium 10 tool helps your product target and claim the keywords and phrases customers are typing into the search bar while shopping. In short, Amazon Keyword Research by Helium 10 provides you the ability to go after the best keywords that increase your product’s visibility.
Currently, Amazon Keyword Research by Helium 10 supports Amazon USA, Germany, France, UK, India, Italy, and Spain.
You can find the keywords that are trending the most for any given product by running a Product ASIN search using Amazon Keyword Research by Helium 10. Your search will display the keywords that the product is ranking for, both in organic search results and sponsored search results.
Magnet’s advanced filters allow you to find long-tail keywords, find key phrase variations containing certain seed keywords, sort by number of competitors, and more.
Using misspelled keywords allows you to show up in search results for the many instances where customers input common typos. Most of your competitors will likely not be using these keywords let alone understand their strategic value.
The best-practices and general approach to keyword research on-Amazon vs. off-Amazon ad platforms are quite similar. However, the things that are trending off of amazon are not always the things that are trending on Amazon. You must conduct Amazon-specific keyword research to succeed on the platform.
Absolutely! The very best tools for Amazon keyword research are available to you within Helium 10, one of the smartest All-in-One software suites available to e-commerce entrepreneurs doing business on Amazon. You can get started for free by clicking here.

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