Long-Tail Keywords

These ‘keywords’ are actually phrases of three or more words that shoppers use in searching for a specific product. They are more unique and less commonly searched than single words or shorter phrases. In turn, they return narrower results for more specific products, which often leads to higher rates of conversion.

Helium 10’s Cerebro, Keyword Tracker, Scribbles, Misspellinator, and Frankenstein can help you figure out long-tail keywords to include in the backend of your listing(s).