Compatible with: Amazon
Free Amazon Keyword Tool
Improve your Amazon keyword research to maximize traffic
Maximize traffic for your business with better Amazon SEO
Input a seed keyword or ASIN to uncover thousands of competitive and relevant search terms
Benefits of the Free Amazon Keyword Tool
Get the keyword insights you need to win on Amazon
- Input a seed keyword or ASIN to generate thousands of competitive and relevant search terms
- Discover the keywords that are capturing traffic from real customer search queries on Amazon
- Increase organic & sponsored traffic, boost product visibility, and reach page one
Improve Listing Visibility
Discover relevant keywords to use in your Amazon listing optimization efforts.Sign Up
Understand Your Audience
Through effective Amazon keyword research, you can gain a better understanding of what your target audience wants out of a given product.Sign Up
Run Better Amazon PPC
Uncover thousands of keyword opportunities for your PPC campaigns. Or reveal your competitors’ keyword strategy with a reverse ASIN search.Sign Up
Build Sales Velocity
Getting on page one organically or through running effective ad campaigns will boost your listings’ sales.Sign Up
Identify New Trends
Amazon keyword research is useful not only for identifying historical keyword performance, but it’s also useful in identifying new trends.Sign Up
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- Increase organic & sponsored traffic
- Understand your audience
- Discover new trends
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An Amazon keyword is a search term that potential customers type into Amazon’s search engine. Keywords are woven into the product listing to enhance its ability to rank in Amazon’s search engine for those search terms. These keywords may also be utilized in an Amazon PPC campaign.
Keyword relevance is important because it will enable you to increase your products’ visibility to the customers who are likely to purchase your product. If you’re selling soap that’s shaped like a football and one of your keywords is simply “football,” the user likely won’t be interested because they’re looking to buy an actual football, not soap. As you can see, understanding search intent is extremely important.
You can discover search intent by plugging a keyword into Amazon’s search engine and analyzing the top (non-sponsored) products. If the results aren’t similar to your product offering, chances are it’s not a viable keyword opportunity.
Amazon limits the back-end / hidden keywords to 250 bytes, which is roughly equivalent to 40 back-end keywords. Letters and numbers count as a byte, while spaces do not. Typically, 250 bytes equates to 250 characters, except in the case of letters with accents or foreign language characters.
With that said, Amazon does not limit the number of keywords you can target within your content. You can add as many as you see fit. We recommend that you never compromise the readability of the description simply to include keywords; it should be useful for customers first and foremost.
Helium 10 also offers a ‘Subject Matter’ field within Listing Builder so that you may input additional keywords, which other tools on the market do not offer.
To find the best performing keywords on Amazon, you need a tool like Helium 10’s Magnet to see estimated product sales, search volume, and search trends. The keyword will ideally have a high level of search volume, low competition, high number of estimated sales, and should be hyper-relevant to your product offering. You’ll need to find the right mix of those metrics, since there are very few keywords that meet all of those criteria. We recommend that you prioritize your keyword selection primarily around relevance and search volume.
Helium 10’s Magnet is the best tool for exploratory Amazon keyword research. It covers a wide range of data points, such as Search Volume, Search Volume Trends, the number of competing products, the estimated number of sales generated from a given keyword, etc.
There’s no need to separate keywords with commas in the back-end keywords section.
You can find the keywords that are trending the most for any given product by running a Product ASIN through Helium 10’s Cerebro tool. Your search will display the keywords that the product is ranking for, both in organic search results and sponsored search results.
Helium 10 provides a free Amazon keyword research tool on this dedicated landing page, yet if you sign up for a free account, you’ll receive a higher level of access and more searches each month.
Hidden keywords (keywords you add to a product listing on the back-end which don’t appear on the front-end for users to see) are visible in the “Search Terms” area under the “Keywords” tab on the product listing builder page. To find these keyword opportunities, you must conduct exploratory keyword research using a tool like Cerebro and Magnet.
A keyword ranking refers to the ordering of product listings within Amazon’s search engine results pages (SERPs). If for instance your keyword ranking for “footballs” is #5 in Amazon’s search engine, your product listing appears in 5th place on the 1st page of Amazon’s SERPs for that specific search term. Keyword rankings do not include sponsored ads.
Your target audience consists of the people you’re aiming to reach with your product offering, whether that be a demographic or psychographic group of individuals with common characteristics. By extension, target audience keywords are simply keywords that your target audience is actively searching for on Amazon.
Style keywords appear in the left-hand navigation to enable potential customers to sort through the search results by ‘style’. To add these to your back-end, log in to your Amazon seller central account and click ‘Manage Inventory’. From there you can find your listing, select the ‘Edit’ button, the ‘Keywords’ tab, and you are all set to enter style keywords in the search terms field.
In order to find niche Amazon keywords, you must use a tool like Helium 10’s Magnet to filter the list of keywords based on the number of competing products. This is very subjective, yet a good rule of thumb is that anything under 500 competing products would be considered niche.
In order to find profitable keywords, you must use a tool like Helium 10’s Magnet to filter the results to find keywords that have a high level of search volume, low competition, high number of estimated sales, and are hyper-relevant to your product offering.
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