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How to Protect Your Margins When a Competitor Drops 30% During Prime Day

TL:DR; When a competitor cuts their price 30% on Prime Day, your first instinct might be to match them. Here’s why that’s usually a mistake and what to do instead. Key Takeaways: When a Competitor Moves First It happens every Prime Day: a few hours into the event you check your dashboard, see that a competitor has dropped their […]

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