This Seller Automated E-Commerce Operations at 10,000 SKUs with Helium 10 MCP

Introduction

Sam Baron is a co-founder of Shop the King, a CPG food reseller and online convenience distributor stocking 10,000+ SKUs across Amazon, Walmart.com, Faire, eBay, Shopify, and TikTok Shop.

Beyond their own brand, they run an accelerator program licensing nationally distributed food and CPG brands across multiple channels. With only two people managing the digital side of operations, Sam needed a way to handle listing optimization, keyword research, and advertising management at a massive scale. Using the Helium 10 MCP, he built an AI agent that automated work that previously consumed one full day per week, consolidating every manual task into a single autonomous system.

Challenge

Sam came into the e-commerce space from a deep background as a reseller on eBay and has built multiple successful businesses over two decades. But managing 10,000+ SKUs across multiple channels required scaling operations far beyond traditional approaches.

Every week, Sam spent one full day on repetitive, manual tasks: listing optimization, keyword research, approving or denying keyword suggestions, setting up negative keywords, configuring day parting schedules, and making campaign adjustments. With a two-person digital team managing thousands of products, this full-day-per-week overhead was unsustainable.

| “I’m more strategy-based…which is why the AI is rather important for me, to play to my weaknesses and let it play to its strengths.”

Solution

Using the Helium 10 MCP, Sam set up an AI agent that reads all Helium 10 data natively, makes intelligent decisions across multiple time horizons, and takes action on Amazon’s native APIs. The agent operates on a simplified framework: it monitors auto campaigns, filters high-performing keywords into dedicated keyword campaigns and product target campaigns, and evaluates performance across 7-day, 14-day, and 30-day windows. 

| “The agent does the keyword harvesting, filters the winners, sets up the negative keywords, configures day parting…all the stuff that used to take me a full day every week.”

Results

By handing off repetitive work to an autonomous agent, Sam reclaimed significant operational bandwidth. Rather than spending one day per week on manual tasks, he now monitors performance through the agent’s continuous analysis – evaluating campaigns across multiple time windows simultaneously and adjusting strategy based on real-time data instead of delayed weekly reviews. 

This shift allowed him to: 

• Reclaim 4–5 hours per week previously spent on keyword research, negative keyword setup, day parting configuration, and campaign adjustments 

• Shift from weekly manual reviews to continuous multi-window analysis, evaluating 7-day, 14-day, and 30-day performance windows simultaneously 

Manage 10,000+ SKUs across six channels with a two-person digital team – scaling without adding headcount 

| “I don’t need to be a data scientist anymore. The agent interprets the data and identifies the patterns.”

For Shop the King, a growing e-commerce operation managing multiple channels and thousands of products, that level of automation is critical. Sam is now free to focus on strategy and expansion rather than getting bogged down in weekly optimization cycles. Sam’s background is e-commerce strategy, not PPC advertising. That’s precisely why the AI agent matters – it lets him compensate for a weakness by automating the technical work, while he focuses on what he does best: building and scaling businesses.  

Ready to automate your e-commerce operations at scale? Sign up or upgrade to the Helium 10 Diamond plan to access the MCP and let AI handle the repetitive work.