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The 30-Day Prime Day Prep Calendar: What to Do Every Week Before the Event

TL:DR; The 30 days before Prime Day are where category rank is won or lost. This calendar maps exactly what to do each week: keyword gap analysis in Week 1, listing hardening in Week 2, campaign architecture in Week 3, and bid rules plus post-event retention structure in Week 4. Key Takeaways: If you’re managing a large e-commerce brand, you’ve been through enough […]

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