Amazon Advertising Helium 10 Pro Training Keyword Research

Spy on Competitor Amazon Ads and Discover Keywords with Cerebro

Who doesn’t want access to an Amazon spy tool?

Get Cerebro and discover your competitors’ targeted keywords for their sponsored ads!

Looking for a way to optimize your product listing ads for better overall conversion rates while feeling like a secret agent at the same time? Helium 10’s Cerebro tool gives you the ability to spy on your competitors’ keywords by reverse-searching their listing SEO strategy. Discover powerful keyword suggestions, search volume, and the search terms you may not have considered, all in one keyword tool.

The road to the buy box, an unbeatable sales rank and a profitable niche on Amazon, runs straight through Helium 10 and Cerebro.

Functioning as a reverse ASIN (Amazon standard identification number) lookup tool, Cerebro by Helium 10 allows you to see what short-tail and long-tail keywords your front page-level competitors are ranking for. 

Cerebro is a reverse ASIN (Amazon standard identification number) lookup tool that allows you to see what short-tail and long-tail keywords your front page competitors are ranking for.

It helps you assemble your own set of powerfully optimized keyword lists over a solid foundation of already highly-ranked keywords. You can also use Cerebro’s data to discover new keywords with untapped potential.

The combination of possessing competitor intelligence, a better view of your listing’s positioning, and highly optimized keywords can give you a dynamic approach to creating sales velocity in the Amazon marketplace. All-in-all Cerebro gives you a powerful head start.

The combination of possessing competitor intelligence, a better view of your listing’s positioning, and highly optimized keywords can give you a dynamic approach to creating sales velocity in the Amazon marketplace. All-in-all Cerebro gives you a powerful head start. 

Profitable products often seem so obvious in retrospect. The buy box looks perfectly at home placed next to a clearly lucrative niche product. A skyrocketing sales rank seems but a forgone conclusion. 

It doesn’t happen just like that. As in most things where it’s so easy to be overly focussed on the finished product, there is often a great deal happening earlier, well behind the scenes, that makes such a sparkling final result not just possible, but probable.

Cerebro is the tool that makes all this possible

Cerebro acts like a keyword planner, telling you what search terms your competitors are targeting in their sponsored ads and Amazon PPC strategy campaigns on Amazon. In your keyword research, you will likely discover ideal product listing terms that have high search volume and are very favorable to search queries on Amazon’s search engine.

Simply enter an ASIN into the tool search bar and change your desired keyword results filter from “Organic” to “Sponsored” to see valuable search terms of your competitors’ PPC campaigns! There’s nothing better than having an idea of what your direct competitors are planning, or even better, what are the precise keywords they’ve already put in place and are currently using to have success selling on Amazon. 

Having exclusive access to the road map that top Amazon sellers are already successfully using on their way to sales rank success is invaluable.

Having access to your direct competitors’ keywords is only the starting point. Cerebro will also give you a strong indication of what their entire advertising campaign strategy might be. Whether it’s PPC or sponsored ads, knowing what is driving the sales rank of already profitable products and possibly overlooked niches will allow you to not only start halfway up the ladder to Amazon success, it will save you a considerable amount of money. 

So much of advertising is trial and error. Error is expensive.

Check out our Cerebro tool video for how to see your competitors’ Amazon keyword ideas and advertising campaign strategy here:

Getting keywords for your competitors’ Amazon advertising campaign strategy is easy with Cerebro: You can begin to spy on competitor Amazon product ads by first finding a product from which you want to get search volume and listing information, and copying its ASIN.

Discover Keywords from competitors amazon ads

Next, log into Helium 10 and select the Cerebro keyword research tool from the dashboard.

amazon advertising campaign strategy

Paste your ASIN into the text box. In the drop-down menu that says “Organic,” click the arrow and select “Sponsored” to change the search results from standard organic ranking to targeted PPC campaign ranking.

helium 10 cerebro

Paste your ASIN into the search box. In the drop-down menu that says “Organic,” click the arrow and select “Sponsored” to change the search results from standard organic search ranking to targeted PPC campaign search ranking.  Once you are ready, click “Reverse Search” to generate results.

Discover your competitors’ targeted keywords

It’s important to note also that search results may vary depending on whether your competitor is running a manually targeted PPC campaign or an auto search campaign. Product search results rendering less than about 200 results typically are running manual PPC campaigns in which the seller is targeting very specific keywords. When the search results exceed over 200 results, the seller may be running an auto campaign that may pull in broader but maybe less relevant keywords.

PPC campaigns in which the seller is targeting very specific keywords. When the search results exceed 200 results, there’s a strong chance that the seller might be running an auto campaign that may pull in broader but probably less relevant keywords.

A seller’s life on Amazon Seller Central isn’t always easy. It’s a rough and tumble existence and here at Helium 10, we are determined to give you the tools to not just survive life in the e-commerce trenches, but to thrive. At Helium 10, we are Amazon sellers ourselves. We know the feeling. We understand the pain points and the frustrations. It’s not always easy. Still, there is nothing like the thrill of being part of a huge e-commerce success story and knowing that you’ve prepared yourself and done the work to make it all possible. 

Let Helium 10 supply you the tools you need to thrive on Amazon

Looking for more ways to spy on competitor Amazon ads? Discover effective ways to vastly improve your listing, keyword research in your product niche, building out the perfect keyword list, and boosting organic traffic, and more. Check out our other Pro Training videos for more insights on how to better utilize Cerebro and the Helium 10 tool suite.


If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back? SIGN UP HERE TODAY TO START ACCELERATING YOUR AMAZON BUSINESS Get more Helium 10 updates by giving us a “Like” on our Facebook page: https://www.facebook.com/Helium10Software/ Want to see more Helium 10 Pro Training tutorials? Check out the rest of our videos on the Helium 10 YouTube channel! Don’t forget to subscribe for regular updates! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started:

  1. Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon!
  1. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out!

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Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data!

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  1. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price!

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  1. Protect Your Amazon Brand with a Trademark!

Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!

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  1. Ready to Get Serious About Your Amazon FBA game?

The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your seat today so you don’t miss out on this helpful webinar!

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  1. Does Amazon Owe YOU Money? Find Out for FREE!

If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE report to see how much you’re owed!

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