The Amazon keyword search volume for a listing can be significantly tightened by the “exact phrase search volume” filter in Magnet 2.0.
Defining a manageable Amazon keyword search volume is a common struggle for most sellers. Having a list of specificated search terms is a critical component in the search for the ideal keyword.
Using the “exact phrase search volume” reduces the keyword pile to a more reasonable list that contains only the terms that are relevant to each seller.
Watch the video tutorial below to learn more about this specific filter in Magnet 2.0.:
To access the exact phrase search volume feature, head to the Magnet 2.0 tool in Helium 10:
As with all searches, begin this one with a seed word for your listing. In this example, we used a simple word like “keychain.”
The blue box indicates the two categories of keyword volume related to a particular listing. Towards the right below the boxes, are the total keywords. Keep an eye on this number for changes.
Scrolling down to the filters is the “exact phrase search volume” filter, which shows precisely-worded terms with the Amazon keyword search volume for this particular listing.
This feature sifts through a large mass of terms to present familiar and unfamiliar keywords that are tailored for a specific listing. The list includes singular, plural and compound words, phrases, and brand names.
Another way to reduce the keywords list is through the number of phrases applied to the Amazon keyword search.
Next to the Magnet IQ Score is an option to set a numeric value for the minimum number of terms in the results. We set it to 1,000 since the total keywords were originally at 2,560.
This decreased the total to 96: a much more workable number of exact phrase total keywords.
Do you have more questions about Magnet 2.0 and the Helium 10 suite of software tools? Let us know in the comments below!
If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back?
The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by Amazon's top sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis.