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Amazon Statistics for 2024

Amazon is one of the largest online retailers in the world, and you’d struggle to find anyone who hasn’t used their services at least once. 

But what does this reach and notoriety mean for the business’ commercial performance? How many packages does Amazon process and ship each day, month, or year? And which products are most popular on the platform?

If you’ve ever wondered the answers to these questions – and much more – you’re in the right place.

In this article, the Amazon selling experts at Helium 10 explore the impressive stats behind the company’s growing success – and take a look at the potential market available to online retailers and sellers on the platform.

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Amazon Business Statistics

In this section, we take a look at some of the stats that highlight Amazon’s incredible – and ever-growing – global commercial performance:

  • Amazon’s online retail business has been performing remarkably well in the last half-decade. In Q1 of 2024, Amazon’s net income surged to $10.4 billion, up from $3.2 billion in the same period last year.

This solidifies Amazon’s dominance over the global e-commerce market, demonstrating its continued growth.

This rise in sales shows Amazon’s continued growth and expansion while being able to accommodate increasing consumer demand.

This shows that Amazon continues to expand as a global brand, making it one of the world’s biggest multi-national companies.

  • It’s estimated that Amazon also makes $1.29 billion daily, and ships around 1.6 million packages each day. 

For more information on Amazon’s daily and hourly earnings, see our blog post on
how much Amazon makes per day.

Amazon User and Seller Statistics

Here, we explore the incredible user and seller base that fuels Amazon’s success:

  • Amazon also ships to more than 100 countries and regions across the world. This is beneficial as it allows the company to expand its customer base globally. 

It also allows sellers the opportunity to access a vast global consumer base on a single platform – without the marketing budget needed to potentially break into these markets independently.

  • In 2022, Amazon was also ranked the most trusted brand by consumers, demonstrating the e-commerce platform’s track record for fulfilling orders and how far it has come in its regulation of untrustworthy sellers.

This strengthens brand loyalty and customer retention and facilitates expansion into new products and services that are trusted by consumers. Independent sellers are even able to take advantage of this existing consumer base and brand loyalty by selling on the platform.

Amazon is then able to take advantage of its significant seller base by offering a wider variety of products – in turn, driving more sales and attracting more customers by increasing its product scope.

Amazon Product Statistics

In this section, we take a look at the number of products sold on Amazon, as well as the top categories leading the way:

This demonstrates the sheer size of the Amazon platform and the opportunities available to retailers, entrepreneurs, and even individual sellers to reach a large – and growing – consumer base.

  • Our list of top-selling Amazon products is updated monthly to reflect the latest trending products over the previous 30 days – with the best-performing products typically coming from the Electronics & Accessories, Home & Kitchen, Beauty & Personal Care, and Toys & Accessories categories.

Want to find out the top sellers in any Amazon category? Check out our free Amazon Trending Products tool!

  • More than 60% of Amazon sales come from independent sellers, with most of these being small and medium-sized businesses.

This goes to show that Amazon is far from being an exclusive club for big brands – with plenty of opportunities for sellers of all sizes, new and existing, to make money on the platform.

Feeling inspired? Ready to start selling on Amazon and take advantage of the vast global consumer base and intuitive platform? Helium 10’s suite of Amazon seller tools makes it easier than ever to enjoy success on Amazon.
Sign up for free and find out which products are trending, optimize your listings, and access a host of other analytics and insights and order fulfillment services, including managed refunds.


Frequently Asked Questions

Amazon’s unique features include its massive product selection, Amazon Prime membership, AWS cloud computing platform, Alexa virtual assistant, third-party Marketplace, in-house logistics network, Prime Video streaming service, and Kindle e-readers. These offerings have made Amazon a leader in e-commerce, cloud computing, and digital entertainment.

Amazon generates around $1.4 billion in daily revenue, with an estimated $35 million in daily net profit. The company’s diverse business segments, including retail, AWS, and advertising, contribute to its substantial revenue. Amazon’s scale, logistics, and dominant e-commerce and cloud positions enable this impressive daily financial performance.

While Amazon is one of the largest and most influential companies globally, it is not the largest in the world. As of 2023, the companies considered the largest include Apple Inc. (largest by market cap), Saudi Aramco (largest by revenue), and Microsoft Corporation (second largest by market cap), with Amazon consistently ranked among the top 5 but not yet surpassing them as the single largest company worldwide.

Amazon’s biggest competitors include major retailers like Walmart, Target, and Costco, as well as e-commerce platforms like eBay, Alibaba, and Wayfair. In cloud computing, Amazon Web Services (AWS) competes with Microsoft Azure, Google Cloud, and IBM Cloud. In digital media, Amazon Prime Video faces competition from Netflix, Hulu, and Disney+. The company also competes with tech giants like Apple, Google, and Microsoft across various product and service segments.

Amazon’s largest and most active markets are typically major metropolitan areas with high population densities and concentrations of affluent consumers. Some of the cities that use Amazon the most include New York City, Los Angeles, Chicago, Houston, Phoenix, San Francisco, Seattle, and Washington D.C. These urban centers give Amazon access to a large customer base and extensive logistics infrastructure to support fast and efficient delivery services.


A dedicated copywriter with nearly 4 years of experience, Josh works with Amazon sellers and helps his clients succeed on the platform.

Achieve More Results in Less Time

Accelerate the Growth of Your Business, Brand or Agency

Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions.

Accelerate the Growth of Your Business, Brand or Agency

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