Amazon Selling on Instagram: A Guide
While optimizing listings and maximizing your Amazon campaigns is central to generating sales, it’s becoming increasingly important for serious sellers to take advantage of social media, Facebook ads, Twitter, and Instagram to expand their reach.
This is where Instagram has it all – incredibly high engagement, a visual platform that’s perfect for showcasing products, and an ecommerce feature set that’s supportive to sellers with Instagram Shopping (Deutsche Bank projects that by 2021 Instagram shopping could become a $10 billion market. Now’s the time to get a piece if you haven’t yet!).
How does Instagram Shopping work?
Instagram offers several options to merchants when it comes to selling and promoting products on its platform.
Deutsche Bank projects that by 2021 Instagram shopping could become a $10 billion market.
This includes branded content, advertising campaigns, and most notably shopping integration. With Instagram Shopping and an ecommerce platform like Shopify or BigCommerce, Amazon sellers can offer customers a seamless buying experience all within the app/site.
Check out our piece on Shopify and Amazon for more specifics about connecting your FBA account to Shopify.
Using Jumper to sell Amazon products
Jumper is a unique, interactive way to sell to potential Instagram customers through chatbots. By adding a product hashtag or a direct messaging link, Jumper’s bot will guide your customers through making a purchase in a natural human-like way (at least as much as AI can feel human).
As a merchant, you’re able to customize the experience, tailoring Jumper’s messaging to the voice of your brand and creating a seamless checkout process for your customers.
One of the advantages of using a chatbot like Jumper is that it’s not limited to Instagram. It can be used across multiple platforms – YouTube, Messenger, Facebook. It’s also available on Twitter for enterprise accounts, and Whatsapp support is currently in private beta testing.
After a period of 10 free transactions, Jumper charges 1.5% on each sale generated through the platform, advantageous in the early phases of selling given the lack of upfront costs. However, it definitely becomes a higher expense as your business scales – a good problem to have but something to consider.
Creatively Selling on Instagram
Once you’ve decided to utilize Instagram as a part of your broader FBA strategy, the key becomes engaging users. As covered by Ryan Rigney with Manny Coats, one of the most notable ways to expand reach on Instagram is to partner with influencers.
Offer influencers free products in exchange for exposure
By offering influencers free merchandise in exchange for posing with or showing your product, you can tap into enormous numbers of followers and potential returns at little cost.
While the process takes time and involves building partnerships, these are necessary skills for Amazon selling, sourcing, and building a business in general, so there’s no easy fix. That said, it’s worth the effort.
Tell stories, don’t just advertise
One of the keys to social media, often advocated by experts in the field is to become a successful storyteller. Platforms like Instagram are driven by narrative rather than the catalogic format of sites like Amazon.
Engaging users with compelling campaigns showcasing uses for your product and how it fits into their lifestyle can be the key to unlocking more brand loyalty and sales.
Putting it all together
So, if you’re ready to take the next step and expand your brand offerings to outside marketplaces and advertising channels, leveraging Instagram shopping may be a great choice.
One relatively easy way to get started would be to create a Shopify store, upload your inventory and connect your store to Amazon FBA (so all orders that come from Shopify are fulfilled by Amazon).
Then, you can connect your catalog to Instagram. This is done through Facebook’s business manager, under “Assets.” You will see a Catalog tab where you can add a catalog.
After you’ve designated the business entity that owns the catalog, you can add products to it.
When you have a catalog with products within your Facebook business manager assets, you can sign up in Instagram. Make sure you have an Instagram business account. Then log into your account, go to your profile settings, and under “Business” tap “Sign Up for Shopping.”
Once you are approved, you can create a post and tag products from your catalog in it. This can be done in posts or stories, and those tags trigger the shopping experience.
And just like that, you can leverage Instagram shopping even if you only sell on Amazon.