How to Find Keywords on Amazon Helium 10 Team 6 minute read Published: March 28, 2022 Modified: November 21, 2022 Share: URL copied Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free Table of Contents Start HereThe Keyword Hunt BeginsFinishing TouchesFrequently Asked Questions Achieve More Results in Less Time With Helium 10 Sign Up For Free Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free If you are about to create a brand new Amazon FBA listing… bookmark this blog. This will be your “Step 1” for keyword research on Amazon. We’re using Helium 10 tools to analyze multiple competitors and find the top keywords for a niche as a whole. Once you have your top keywords, you’ll be ready to start building your new Amazon product listing. Start Here First, we want to find a baseline product that exists within your product niche and is not selling well. Using Xray, part of the Helium 10 Chrome Extension, browse Amazon search results for your main keyword and find a competing product with a relatively low number of sales. Select a product from Xray by checking the box on the left. After you’ve selected one poor-performing baseline product, you want to select a few more products. However, this time look for products with similarities to your own product. Focus on form and function. We’re searching for products of a similar size, with similar use cases, and at similar price points. We want relevance. Find at least 5-10 of these and check their boxes in Xray. After you’ve selected your products, click “run keyword search.” The Keyword Hunt Begins Now Cerebro will automatically run a search, returning to you the top keywords associated with the products you have selected! As you can see, we have a lot to work with… Our goal?Find the top 10-15 keywords that are driving sales for the competing products you found with Xray. We’re looking for sales-driven phrases associated with our niche as a whole, not just our largest single competitor. Don’t assume you can glean every bit of valuable data from the single biggest fish in your pond. As sellers in a living, breathing (and changing) ecosystem, we need to be able to see what kind of “fuel” our entire niche is running on! So, how do we find those top 10-15 keywords? We are going to use the following filters to start narrowing our results. Competitor Rank (Average): Average rank of competing for ASINS. ASINS that did not rank are ignored in this calculation. For this example, we will input a range of 1 (minimum) to 30 (maximum). Ranking competitors (Count): Number of competitor ASINS that ranked for the given phrase. We are only going to input a minimum of 4 here. After clicking “Apply Filters,” you will b relieved to see that what was just thousands upon thousands of keywords has been narrowed to a list of a few dozen. In our example, these two filters took us from over 7,000 results to 35! Finishing Touches How do we narrow things down even further to find the best of the best of the best keywords? Two words: Search volume. We’re going to go back to our Cerebro filters and input a minimum of 500 monthly searches in the “Search Volume” field. This is the very first filter located at the top left of the Cerebro tool. Just like that, 9 keywords! In the span of a few minutes, we took thousands of keywords and whittled them down to 9 powerful phrases. These keywords are: Being searched at least 500 times a monthHave at least 4 out of our 7 selected products currently ranking for them (they’re relevant for the niche!)All are currently ranked, on average, between ranks 1 and 30 (that’s page one of Amazon search results!) More of a visual learner? We have the video walkthrough for this blog here! Frequently Asked Questions Why is keyword research important?Without keyword research, you will not know what keywords your potential customers are searching for when browsing on Amazon. Once you find the top searched keywords and you implement them into your listing and ad campaigns, you increase the likelihood that your product will show up in the search results. The more times you show up in the search results, customers will likely click on your product and possibly buy it! Does Amazon have their own keyword research tool? Amazon doesn’t have their own keyword research tool, but you can find potential keywords by starting to type in the search bar. If you want to find more in-depth keyword data like search volume and keyword difficulty for example, you will need to use an online keyword research tool. How many keywords should I use for my Amazon listing?Amazon allows up to 200 characters for your product title so be sure to use ones that have the highest search volume to increase your chance of your product being seen. You should try to use as many relevant keywords in your listing as you can, but try to naturally implement them in your product title and description. How long does it take for keywords to be indexed on Amazon?Once you have added keywords to your Amazon listing, it typically takes up to 24 hours for Amazon to index them. Once the keywords have been indexed, your product should start showing up when customers search for the keyword(s) you used. Helium 10 Team The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by six-figure per month Amazon sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis. Published in: BeginnerBlogKeyword ResearchListing CreationProduct Launch Share: URL copied Share: Published in: BeginnerBlogKeyword ResearchListing CreationProduct Launch Thought Leadership, Tips, and Tricks Never miss insights into the Amazon selling space by signing up for our email list! Subscribe Achieve More Results in Less Time Accelerate the Growth of Your Business, Brand or Agency Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions. Get Started