Amazon Seller Competitor Analysis Tool (MT 360)

Market Tracker 360 is a digital shelf analytics tool. Market Tracker 360 helps sellers understand their market, share of market compared to competitors and new trending products.

• Accuracy: Market Tracker 360 is actively leveraging the world’s largest Amazon database, allowing Helium 10 to produce unparalleled accuracy, depth and precision in performance tracking and analysis.
• Market Creation Preferences: Market Tracker 360 offers a customized, buildable approach to market tracking by leveraging keywords, ASINs or a combination of the two to define a market. This approach is unique to Helium 10 and allows sellers to understand their competition regardless of a product’s browse tree classification.
• Dynamic Tracking: The ability to dynamically update markets empowers sellers to never get caught off guard by a trendy product entering their competitive landscape. Dynamic market tracking automatically adds new, relevant products to markets.
• Helium 10 Integration: Market Tracker 360 is integrated with Helium 10’s best-in-class search capabilities to enable the optimization of product listings and advertising to help sellers drive more sales.

Market Tracker 360 is a valuable resource for ecommerce sellers that can leverage market share and competitor insights to drive change in their business.

An Amazon sales estimator works by leveraging various data points (e.g. keyword rankings, estimated sales data) to estimate how much market share your product listing has for a set of keywords, and shows you where you stack up against the competition. Our analytics give sellers the data they need to make the best decisions for their business moving forward.

To use an Amazon sales estimator, you simply link your store to the platform and create a “Market.” Select your regional market place. You can add up to 15 ASINs to define your market. From there a reverse search is performed to generate the most popular keywords giving you a better picture of how your ASINs stack up against the competition.

Amazon sellers need to look at trends because it allows you to forecast against your competition, identify areas for improvement, and identify whether or not a product is worth continuing to sell. Market Tracker 360 offers sellers exclusive access to the largest, most accurate and up-to-date data pool consisting of small to medium sized brands and large vendors, giving you the most comprehensive view of selling trends.