Weekly Buzz 7/18/25: Prime Day 2025 Results | ChatGPT Ecommerce Future | Bulk Upload Updates for Amazon Sellers

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Commerce Accelerated: Prime Day 2025 Preliminary Wrap-Up
https://www.linkedin.com/pulse/commerce-accelerated-prime-day-2025-preliminary-wrap-up-burdick-xmbtc/

Prime Day event drives over $24 billion in US e-commerce sales, sees AI-driven boost
https://americanbazaaronline.com/2025/07/15/prime-day-event-drives-over-24-billion-in-us-e-commerce-sales-sees-ai-driven-boost-465082/

OpenAI Seeks Piece of ChatGPT-Driven eCommerce Sales
https://www.pymnts.com/artificial-intelligence-2/2025/openai-seeks-piece-of-chatgpt-driven-ecommerce-sales/
Amazon Bulk Upload Improvements
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR044TEY0VEJOVVM0VDdC

Amazon’s AI brand name tool now includes personality field
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVMzOERTVFI0RVZQS0VC

Amazon’s new guide helps you enroll in Brand Registry
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1lKV1I1OUZXR1g5QktZ

FBA Inventory page updates will temporarily affect reports
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0pRWUQ5QjNRRVRFVDgy

Use vacation mode to protect your Amazon account’s health
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSERQR1A5TlZOVFZOOFY5

In this week’s strategy, Bradley shares a quick strategy for Amazon sellers to effortlessly convert their Amazon listings into TikTok Shop listings using Helium 10’s Listing Converter tool, saving significant time and leveraging AI to optimize content for TikTok’s unique format. This fast, bulk conversion process can help sellers tap into TikTok’s growing e-commerce potential and even surpass Amazon sales.

Thanks for tuning in to the show! If you found value in today’s episode, be sure to subscribe, leave a review, and share it with a fellow E-commerce entrepreneur. For more tips, tools, and strategies to level up your e-commerce game, check out our other episodes and stay connected with us. Until next time, keep pushing forward and keep crushing it!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:49 – Prime Day Results
• 04:54 – Prime Day and AI
• 07:13 – Chat GPT Ecommerce
• 08:41 – Chrome Ext for KSA
• 12:10 – Bulk Upload Improvements
• 13:18 – AI Brand Name Tool
• 14:33 – Brand Registry Guide
• 15:06 – Strategy of the Week: How to Convert Your Amazon Listing to TikTok Shop
• 17:20 – FBA Inventory Updates
• 18:36 – Vacation for Sellers

Transcript

Carrie Miller:

On today’s episode we’ve got Prime Day results based on data collected by Pacvue, is OpenAI entering the e-commerce game and new updates to flat files for uploading products in bulk. This and more on this week’s episode of the Weekly Buzz.

Bradley Sutton:

How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. This is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We let you know what new features that Helium 10 has, as well as give you a training tip of the week that’ll give you serious strategies for serious sellers of any level in the e-commerce world. Today’s host is actually going to be Carrie Miller, so, Carrie, take it away and let us know what’s buzzing.

Carrie Miller:

Okay, so let’s go ahead and get into our very first article, and this article actually is written by our very own president and co -founder of Pacvue, Melissa Burdick. So let’s go ahead and I’ll share this article with you. So what she talks about in this article is she’s really breaking down the early results from Prime Day of 2025. And this year’s new four-day stretch really saw Amazon, Walmart and Target competing for shopper attention all week long, which pushed brands and advertisers to rethink how they allocated budgets, timed their campaigns and were reaching customers where purchase intent was its highest. So I want to go a little bit deeper into that, because the biggest question, as it is stated in this article, it says the biggest question coming out of this event is very clear, and that is was switching Prime Day to four days a win for Amazon or was it a win for sellers? This is a really big question that I’ve had. Of course, we have more sales because it’s over a four day period, but what does that look like? And we break it down a little bit more in this article. So, first of all, of course, it went from two days to four days and Amazon turned Prime Day into Prime Week this year and with that came a whole new playbook. So it says in here that day one kicked off strong with a five to eight am sales surge, but then days two and three dipped and I actually saw this in my own sales. And then Friday came with and it was the first prime day that actually landed on a Friday. It delivered the highest hourly sales spike of the entire event after the initial surge, which was Tuesday morning. So really interesting data.

Carrie Miller:

Advertisers actually had to rethink pacing. Day one saw the highest ad spend of the week as brands rushed to gain visibility for their deals, but spend actually dropped 22% on day two and it dipped again on day three, hitting its weakest point, and then it also slightly increased on day four. So she actually talks about how she interviewed one of their strategic account directors and she said that and this is a quote we’re observing modest increases in prime day budgets. This year. Notably, several major brands are choosing not to increase their budgets at all. Instead, the trend is shifting towards front-loading spend, concentrating investments heavily on day one, followed by a steep drop-off in the days that follow. So that really does make sense and you can see that data A lot of brands are. Really you know, there’s a lot of things going on this year with inventory as well, but maybe it looks like they didn’t want to increase their spend but they’re just kind of reallocating how they’re positioning it, so they really wanted to push it that first day. That’s very interesting information and there was obviously a cross platform battle so they had to really figure out how to spend based on what they thought was going to be the best outcome for them and Amazon. Actually, as it says in this article, it says Amazon still took the lead in spend and in sales.

Carrie Miller:

So we had some predictions and so I’ll go over those. What we predicted was that day one would carry the event, and it says that we expected a familiar curve strong day one and a softer day two and maybe a slight bump on day three. With days with four days in play, the assumption was the urgency might fade by the end and what actually happened was that day one delivered as expected. But the real surprise came on day four, because Friday evening saw the highest, second highest hourly spike of sales of the entire week, which makes sense. People are like, oh my gosh, I forgot to get this deal and they’re probably running to get those deals. Um. The second prediction, uh in this in this article, is that shoppers would stock up on essentials, which did come true. And then the third prediction was that discovery commerce would drive the demand, and that actually is as expected, which I actually was very shocked by this, because it was the highest. July is now the highest earning month for Amazon influencers. Amazon actually increased their commission rates across categories like jewelry and beauty, so that’s probably why we saw kind of an increase in that. So really interesting data that came out of Packview and just what the spend was looking like for big brands. It really was quite a different game this time, because not only were people are kind of concerned about inventory, potentially with tariffs that we had to deal with at the beginning of the year but also you know where to allocate spend over a four-day period was very different than a two-day period.

Carrie Miller:

But, going straight into the next article, it does continue on the Prime Day event and basically it’s saying that it drove over 24 billion in US e-commerce sales and it saw an AI driven boost. Now this is why I wanted to share this, because it goes into this article. It says Amazon’s Prime Day event saw a significant boost in sales driven by generative AI products, including browsers and chatbots. The event drove over 24 billion in e-commerce sales in the USS over the four-day period and if we go down a little bit further here you can see it says Gen AI traffic to US retail sites increased by 3,300% year over year, according to the post. So most people were going to chat GPT saying what is the best you know couch cushion, or what’s the best you know kitchen appliance, whatever it was they were looking for. They were going to ChatGPT and asking, or Perplexity, and they were asking these questions. So that is really really interesting and really important to think about as a seller.

Carrie Miller:

And something that I did was I actually went to ChatGPT and searched my own brand, or actually I asked question about my product to see if my brand would actually pop up, and it did not. And I actually registered this brand with something that Kevin King mentioned in his newsletter and so and it said, oh yeah, your products will show up if you register in this with this URL, and it actually did not work. So what I did is I asked ChatGPT what do I need to do to get my brand visible on ChatGPT in your sources? And basically it said a lot of things about, you know, getting into editorials, and also that you can actually upload information about your brand into ChatGPT, and it gives you a whole plan of what you need to do and what you need to upload and tell it so that it can recommend your products and brands. So that was really interesting. So all you have to do is go into ChatGPT and ask that question what do I need to do? And it’ll give you a whole step-by-step process of what you need to do to get more visibility through chat GPT, because most people are really turning to chat GPT for really everything. So it’s really, I think, an important thing to start thinking about how to optimize your brand within chat GPT or any of the open AI products. And then also it says social media in this article confirms social media influencers were also a significant drive. They were 19 of the us sales. So really interesting information coming out of there.

Carrie Miller:

And that leads me actually into the next article, which goes hand in hand with what we were just talking about, and that is open ai is seeking a piece of you know, know, basically the sales. So they’re really, you know, noticing that people are asking about products and getting advice in a lot of different ways. And so OpenAI. If we scroll down in here, it says OpenAI is reportedly planning to take a share of e-commerce sales made via chat GPT, and that’s according to a report Wednesday by the Financial Times, which says that this move is part report Wednesday by the financial times, which says that this move is part of a plan by the artificial intelligence startup to derive new revenues from online shopping features.

Carrie Miller:

The company already displays products on its platform with the option of clicking through the online retailers and inked a partnership actually with Shopify. So that’s very interesting. Um, that again, they’re really considering integrating. But then they also said new sources said that they also hope to integrate a checkout system into chat GPT. So they’re going to be able to people are going to be able to basically click and buy right there in chat GPT. So it makes it really even more important to figure out how to optimize your brand within chat GPT. So if you haven’t done that, if you haven’t searched and tried to figure out how to do that, you should go ahead and undo that and make sure your brand shows up for all those searches. And before we get into the next articles, I’m going to hand it over to Shivali for a quick minute so that she can tell you about a new Helium 10 feature update.

Shivali Patel:

And now for new feature alerts. This week I’m excited to announce that our infamous Helium 10 Chrome extension is now available for Amazon Saudi Arabia. So many of you guys asked for this, meaning that now you can finally go on to the Amazon marketplace in Saudi Arabia and actually do your product research and keyword research, or competitor research, using our Chrome extension. Let me show you what that looks like. Inside of a search results page. I’ve gone ahead and typed in for Kleiner chair, you guys can do whatever niche you are interested in taking a look at, and just the way that you see on any of the other platforms where our Chrome extension is available, at the very top you have a summary. This is going to be where you see your top 10 products, the top 10 placements where some of those hopefully positions are over a certain revenue threshold and some of them are below a certain number of reviews. You can dictate what those numbers might be for you by going into the Chrome extension and clicking the gears icon. In doing so, you’re going to be able to input in some of the numbers and that way, every time you go into a search results page, at a glance you’ll be able to tell what that opportunity might look like. Some other things you have access to is the 30-day revenue in that niche for the top products, 30 days of units sold, average best sellers rank. The average price point, average rating, where you also are seeing the minimum and max. You have your seller, country of origin, where the seller is based for these products, the size tier. That way you can dictate what sort of size tier you want to go into. Really, take a look at the numbers, fulfillment type and then just an overview of rankings, price point and products. Scrolling down. Each of those products that you’re going to see on that search results page has that little box associated to it where you can copy and paste the ASIN quickly. It’s going to tell you your categories, variations, sellers, fulfillment type. You can load the 30-day revenue and unit sales as well. Clicking into the graph is going to showcase to you all of the revenue in 30 days, 90 days, one year and all time. This is amazing. You can go in figure out whether a niche is actually for you, specifically in the Saudi Arabian market, because of course, you don’t want to be extrapolating from other marketplaces if you plan to sell in this one. Some other things you have access to is x-ray keywords, ASIN grabber. You will still be able to go into the product listing page, use profitability calculator, inventory levels and review insights. So, guys, if you are selling in the Saudi Arabian marketplace or you intend to sell there, make sure you take advantage of this exciting new feature alert.

Shivali Patel:

And if you are in a different marketplace, know that our tools are supported in a variety of different places. For example, what you can take a look at is this page right here. It says which tools are supported in which market. We try to update this regularly and you can see. Going into the North and South American markets, you will be able to utilize this in the United States, in Canada, in Mexico. Going into the European market, you have United Kingdom, Germany, France, Italy, Spain, and the Netherlands. You have the Middle East and African markets we just added Saudi Arabia, as I just said, as well as the United Emirates, and then the Far East and Indian markets. You guys can kind of go through and figure out whether this is available to you in the marketplace you plan to expand into. All right with that, let’s pass it back to Carrie.

Carrie Miller:

Thanks, so much Shivali for that update. Okay, so let’s go ahead and get back into the news. The next article and the next piece of information is about bulk files. Now, I don’t know about you all, but I’ve had a lot of kind of love-hate relationship with these, because they do do a lot of things that are very helpful for you, but they also can be very frustrating. So if you go ahead with me and take a look at this, this is actually an announcement within seller central. It says we’ve made it easier to upload image files in bulk.

Carrie Miller:

We’ve updated our bulk image upload tool so that you can add multiple images to your product detail pages more efficiently. Previously, the tool stopped at the first error it encountered and and basically it required you to fix those errors eventually and re-upload the entire file. But now it processes all valid images and provides an error report for any rejected files and you can view and fix all errors at once before you re-upload, making the process faster with fewer repeated steps. So that is really good news. So you don’t have to keep stopping and starting and re-uploading and fixing and re-uploading. So it’s going to actually upload everything and then you can go back and fix the errors, which is really really nice update from Amazon.

Carrie Miller:

So let’s go ahead and get into the next thing, and that is going along with something we actually reported on a little while ago, which is about their new AI brand name tool, where you can actually go ahead and use this tool to help come up with a brand name. I know that’s kind of a hard thing for a lot of people to figure out what brand they wanna use or what brand name they wanna come up with, but they actually have this tool that now includes a personality field, so this means that you’re gonna be able to kind of add some more details into the brand so that it can create a more specific kind of name for you.

So it says we’ve added a brand personality field to our AI powered create a brand name generator to help you create memorable brand names. You can now input descriptive brand words, such as casual, elegant or playful, alongside your company description, product categories and target audience in our brand name generator can help you find the name that will permanently represent your brand when you enroll in brand registry. So something to note, too, is you can use their IP accelerator. They have lawyers that can help you with your registered trademark, or you can also do it through your own lawyer if you want to, and either way, once you start the um that process, you can get some of the brand registry benefits, like enhanced content and um you know video ads and things like that. So once you’ve started that, no matter where it is, you can get access to these Brand Registry things.

Carrie Miller:

Speaking of Brand Registry, there actually is a new guide for sellers that helps you to enroll in brand registry, and I think this is great for new sellers, especially because it’ll help you to walk through the whole brand registry enrollment process. Or for those of you who are sellers and you haven’t actually done this and you want to start getting access to all of those great things that brand registry provides, you can actually go ahead and check out this new guide and it’ll help you with that whole process. All right, and next up, before we get into the rest of the articles, bradley is going to be sharing our strategy of the week.

Bradley Sutton:

How to convert your Amazon listings to TikTok shop in seconds. Why is this important? How can it make you money? TikTok shop we’ve been talking about it for a while now, about how much of an opportunity is for Amazon sellers in different marketplaces, especially in the USA. Here there are sellers who are able to match their Amazon sales within a couple of months, even or even surpass Amazon sales. But the big complaint in the beginning days of TikTok was oh my goodness, it’s like I don’t know what makes a good TikTok listing. I don’t want to have to download all my Amazon images one by one, listing per listing, and upload it to TikTok and all these optimize my like, optimize my listing and stuff like that. Like, like TikTok doesn’t even have bullet points. Like, how do I know what to do with my bullet points from Amazon? Well, that’s where the TikTok listing converter from Helium 10 comes in Cause, because what we’re going to do is we’re going to take all of your Amazon listings and then in seconds publish it to TikTok shop. All right, here’s how you can do that. You just go inside of our tool this is for any diamond members and up and you go to under listing optimization, the listing converter, and it’s going to show you all of the listings that are in your Amazon account and you, after you, hit the next step.

Bradley Sutton:

So then, once that your products show up, you just select as many of them as you want and literally hit, bolt, convert and boom goes the dynamite. That’s it. Within like 30 seconds or less, you’re going to have your listings up on TikTok. That doesn’t guarantee you sales. There’s other tools that Helium has that helps with that. But imagine all the time you are saving where it takes 30 seconds to do what probably would have taken you 30 minutes, if not more, to do. And we’re even using AI to optimize your listing for TikTok shop. We’re not just copying and pasting your Amazon title putting on TikTok, copying your bullet points where there’s not even bullet points on TikTok. We’re using AI to optimize for best practices of what a TikTok shop listing can have. So make sure that you guys have converted your Amazon listings to your TikTok shop.

Carrie Miller:

Thanks so much, Bradley, for sharing that strategy of the week. So if you haven’t checked that out, go ahead and check it out. All right, so let’s go ahead and get back into the articles Now. This next one is also from a seller central update and it’s about inventory page updates and it’s going to affect reports now. So if you don’t know about this and you know you’re really checking your inventory reports quite a bit, you want to make sure to be aware of this. It says we’ve updated how your inventory displays on the Fulfillment by Amazon inventory page inventory overview column to better reflect what customers can purchase. So this change affects all FBA sellers in the US store. No action is required, but updates to the inventory overview column include the following We’ve replaced the available category with the on-hand category from the inventory health status and recommendation column. On-hand includes available and FC transfer units because these units can be purchased by customers and as a result, we’ve removed FC transfer units from the reserved category and the reserved category now only shows FC processing and customer order units. We expect these changes to reflect in our reports by mid-2026. In the meantime, there will be differences between the updated inventory overview column and your inventory reports and the reports will continue to show FC transfer units as a reserve. So basically, you want to just be aware of all of this to make sure that you are understanding that they are changing their reports around. So that just gives you a little bit of a heads up. So it’s not until 2026.

Carrie Miller:

So something to be aware of, okay, and just kind of a parting reminder that I think is very helpful to just remember, especially during the summer when everyone’s going on vacation, is that you can set your account to vacation mode to protect your account health status. So if you plan to take time off over the summer, amazon recommends that you update your vacation status to prevent the new seller fulfilled orders and protect your account health. So when you set your account to on vacation, they basically temporarily remove your seller fulfilled listings from Amazon product detail pages and search results and if this setting is not enabled, miss shipments can hurt your performance metrics, including, you know, late shipment rate, valid tracking rate, order defect rate, pre-fulfillment cancellation rate. So to enable the vacation mode, you just need to go to the store status and vacation settings, click edit and under vacation status, you can use the toggle to set your store status on vacation. So, obviously, if you have FBA, the great thing about FBA is you don’t actually have to do this, but if you are doing seller fulfilled items, this is a great thing to do, especially if you’re going to Italy for a month. You don’t want to make, you don’t want your account to suffer. So if you are going on vacation, check that out.

Carrie Miller:

So, overall, that is all that we have this week for the Weekly Buzz. I hope you enjoyed this episode and remember, go ahead and start optimizing for those AI search engines. Make sure that you have all of that squared away and that your brand is popping up when anyone asks about a certain product that you sell. Go ahead and check that out. And then also in the comments, I would be really interested to know how you did on prime day, cause we did talk about the Prime Day results. What were your Prime Day results? Put them in the comments, share your results. Was it more successful? Was it more profitable? Do you think it should go back to the two days instead of four days? We would really like to know what you think in the comments. So that’s all we have again for this week’s Weekly Buzz. We’ll see you again next week to see what’s buzzing. Bye everyone.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.