#561 – Strategies from an 8-Figure Amazon/Walmart Brand: VitaCup

From eBay to the e-commerce big leagues, Jason McLellan of VitaCup joins me to unpack the strategy behind his success in Walmart’s evolving online marketplace. We kick off with an exploration of Walmart’s responsive improvements to seller feedback and their platform, which has leveled up from just another retail site to a critical component in the omnichannel market. Jason’s transition from an individual seller to a mover and shaker with VitaCup showcases the agility needed to thrive in today’s digital retail space, and he doesn’t hold back on sharing the victories and challenges of managing inventory and leveraging Walmart’s coupons and subscription beta programs to forge lasting customer relationships.

Then, we wade into the realm of subscriptions and coupons, tools that have become indispensable in the arsenal of online marketplaces. We dissect how VitaCup uses initial discounts to reel in customers and the art of maintaining them through smart cohort analysis. It’s all about the numbers as we dive deep into data-driven decision-making, assessing how to track subscriber trends and harness coupons to boost conversions and brand credibility. And for those looking to sharpen their product listings, we provide a masterclass on balancing keyword richness with Walmart’s preference for conciseness, ensuring your products shine brightly amidst the digital shelves.

To wrap up, we tackle the nitty-gritty of optimizing product listings for peak sales performance on Walmart, balancing the act of keyword incorporation without tipping into overstuffing. We peer into the crystal ball of Walmart’s future advertising enhancements like negative targeting and muse over the challenges of price parity and infringement headaches. If you’re navigating the Walmart maze, the Helium 10 Winning with Walmart Facebook group is your compass – a community where sellers come together to trade secrets and solutions. So, stay tuned for the next round of insider tips next month on Walmart Wednesday, where we’ll continue to chart the course toward success in the Walmart marketplace.

In episode 561 of the Serious Sellers Podcast, Carrie and Jason discuss:

  • 00:00 – Strategies for Success on Walmart.com
  • 05:57 – Optimizing Listing Quality for Success
  • 10:43 – Difference Between Amazon and Walmart
  • 13:57 – Optimizing Subscription and Coupon Strategies
  • 0:19:32 – Optimizing Walmart Product Listings for Sales
  • 0:29:44 – Helping Sellers Navigate Walmart Issues

Transcript

Carrie Miller:

How to increase your sales on Walmart, the success of beta and subscribe on Walmart, and how to manage your inventory on the Walmart marketplace. This and so much more on today’s episode of Walmart Wednesday.

Bradley Sutton:

How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that’s completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live Walmart Wednesday show, where we talk about anything and everything Walmart related with different guests, and today’s host is going to be Carrie Miller. So, Carrie, take it away.

Carrie Miller:

We have a special guest today and I’m very excited. His name is Jason McLellan from VitaCup, so I’ll bring him on in just a second. Thanks so much for joining us. And Jason is the VP of online marketplaces at VitaCup, so he has had a lot of really great experience with Walmart in a few different ways. So we’re gonna talk about that today and I’m really excited about that. So do you wanna just go ahead and introduce yourself a little bit more and just what you do and maybe your background a little bit?

Jason:

Hi, my name is Jason, currently the Vice President over Online Marketplaces at VitaCup. We are a functional coffee and tea company. Might have heard of our blends like Genius, Slim or Focus, and my role is to oversee all the online marketplaces and activities that go on at VitaCup. So that would be both Amazon USA, Amazon Canada, a little bit of Amazon Mexico, some Walmart USA right down the dot com side and, yeah, we’re looking at some additional expansion. So, yeah, I just oversee that. It’s, you know, very solely focused.

Carrie Miller:

Awesome, yeah, that’s. I mean. That’s quite a bit of work, though, to oversee all of those marketplaces. So we’re really excited to have you. I’ve been wanting to have you on here for quite some time, because I know you’ve been, you know, doing pretty well in Walmart and having some good successes, and you’ve actually gotten access to some things that the rest of us haven’t. So I’m really excited to talk with you about those things. But before we get into all that, I want to just tell everyone just what is your background. How did you get started with Walmart? Like were you doing this kind of stuff before you started Vitacup and what’s your experience with Walmart?

Jason:

So yeah, you know I’ve been doing online marketplace since the early 2000s. If you know the 800 pound gorilla back then was eBay. I was an early adopter. I had my own company doing some reselling, also focused initially in consumer electronics where we had a small crew of refurbishing and selling cell phones on eBay, transitioned that over to Amazon, lived a variety of different iterations as categories that have got too much competition and looked at switching categories. Had some early on experience with Walmart in its infancy. On the dot-com side of back like 2018, I think it was around then I was an authorized reseller for a number of different aftermarket auto accessories and I was doing really well on eBay, extremely well on Amazon. So yeah, and now I’m at VitaCup since 2019. And we’ve slowly been growing our online marketplace presence of revenue and Walmart’s was a natural growth and it’s starting to see a lot of great ramping up in revenue since the investment they’ve been making and it’s really exciting. It reminds me of the early days of Amazon.

Carrie Miller:

So before we get into some more of those things of maybe what has made you successful so far on Walmart, can you just talk about the changes that Walmart has made that you think have been really beneficial for sellers over the years?

Jason:

Yeah, I mean, let’s just start with the UI. Like early days, the UI was horrible. Try listing a product there. You had to do these flat file, like it was so confusing. And their catalog was a mess. Their listings were a mess. I remember I had rewritten a little. You know, back in the early days of Amazon you could get away with a little bit more. So you know, I would purposely write my own listings, even duplicating it, and so I got pretty good at writing listings. You know I did get a slap on my hand from Amazon but you know, couldn’t have been too wrong. They merged all the listing. They merged their listing into mine. And I saw I went out, I remember contacting mom or like, hey, you support, like you need to change your titles on these pre existing listings, for the, for these formats, needs to say this, you need to put this in it. And they said, hey, great, why don’t you? Why don’t you make the changes We’ll give you? And I’m like, okay, you’re gonna give me exclusivity, I’m gonna put all this work in. And like, no, like why should I change it? And so, and there wasn’t a sense of partnership, it was very much of a sense of, you know, very one-sided relationship. They’re welcome to the information, but they really wanted to rely on sellers to improve their business without them actually investing into it. And that’s another thing. You know, the more and more I get involved and I’m talking to people on the grocery channel at Walmart calm that the more I really get a great sense of partnership. They really want to listen, they really want feedback, they really want to know what has made your brand successful in other marketplaces and how they can take those learnings and make changes to give you the tools to succeed what are some of the strategies?

Carrie Miller:

Because you’ve been doing Walmart for a few years now and you’ve been growing steadily on Walmart. What are some of the strategies that you’ve implemented and just things that you’ve had to really work on to make sure that you are successful on Walmart?

Jason:


You know, going back to the first days, you know something that we as a team because we were trying to figure out is like we, we did a whole bunch of reading, we consumed a lot of information. Like, how do we become successful? The first thing was getting it all, getting our listing quality score up. Like we, we recognize that it was a metric they give we the more we read into it and learned about it is like if you want to be successful, you got to do this and you can’t have your listings like Amazon, because a lot of people are just copying what they did on Amazon and their entire back-end structure is different and it continues to be different today. And it amazes me some of the strategic moves they’re making that get me really excited. I think they’re extremely tactical and well thought out and position them for growth on, especially on how all their back end structure is optimized to feed into Google, and so if you really listen to what they’re asking you to do and feed into it, it’s going to pay off, not just within the search experience on walmart.com, but also that search experience into Google and how they’re feeding it and the discoverability, because in the end, you want consumers from wherever they are to discover your product and come to visit the site, to that product page to purchase. So yeah, listing quality, we also, and that took three of us. It took some tooling around, it was a different mindset on how we wrote for it and it was a lot of trial and error. You know online marketplaces, a lot of it’s just patience and perseverance and that perseverance is you just keep at it until you get it right. And then, once you get it right and what you’ve learned on what you’re doing and how you’re writing that content, you just duplicate it into that form and structure. So you know, right off there is that listing quality score.

Carrie Miller:

Yeah, I’ve actually heard that from a lot of big sellers. There were some other sellers who said you know, they get their listing quality score, but their main goal is to get the pro seller badge within 90 days when they launch a product. And so they do everything that Walmart says and literally there’s no hacks or anything like that. It’s just following the guidelines that Walmart has set out. And because people always ask me, is there, is there a hack? And I’m like no, they’re really, it’s really straightforward and that’s what they want you to do. So, especially the not copying the listing, that’s really key if you, once you, you know, edit your listing a little bit to follow Walmart’s guidelines. I’ve seen people shoot up to the top. So that’s all really good information seller badges.

Jason:

Yeah, I would agree, and we’ve heard that, like, when we, you know big seller on amazon, we had to start from scratch, we made some great connections at sale and scale with Walmart and leadership there, but we still we had no account management for the longest time, like, and we had to earn it, like, we had to get them to notice. But one of the two things they did focus on when we brought in this account manager they’re like, you know, the first thing we work on is listing quality score in that pro badge and you got both. We’re really impressed. You guys did a great job. And so, yeah, I would say that is, if you look at how and I don’t know if Google still does it this way but you look at how you write content, google suppresses content, or they use to suppress content based off of seeing duplicity and so they wanted original content. So if you were feeding your Amazon content and your Walmart content and Google’s picking it up, it’s gonna, it’s gonna give you a lower relevancy score in the Google search and just knowing, especially now, how much more Walmart’s backend is optimized for that service experience, I’d make sure for all you successful Amazon sellers. Just make sure your Walmart’s tweaked enough to not be identical and communicate the same and get that listing score up.

Carrie Miller:

Isabel asked what are the two things they want. I think that means in regards to the account management, maybe.

Jason:

Honestly, it was we contacted. We beat our head against the wall and they finally reached out to us. And they just took notice of us through an increase in sales volume.

Carrie Miller:

Yeah, I think it’s numbers. Really they want to see like these, like two hundred thousand at least in a year.

Jason:

And it really wasn’t that much. We just had to really make just a small movement up. They have and I don’t know if they still have it when we started off with account management. It was two levels. They have a basic level and it’s great when we got the basic level. Our whole purpose is to grow you, to hand you and get your account straightened up, to grow yourselves a little bit, and then we hand you up to the higher level of account management and then that’s when the really work begins. It was a lot of fun. We did a lot of great stuff. We checked off a lot of boxes, we learned about a lot of stuff and we got and it was really eye awakening on just how much different it is because it is just Amazon, Walmart totally different beasts take a different approach.

Carrie Miller:


Well, that actually goes into a question. Somebody just asked Hello, what is the main difference and challenge between Amazon comparing to Walmart?

Jason:

Amazon has a lot more sales volume. I’m not going to sugarcoat it, our daily sales volume is dramatically lower, but it’s building and they’re releasing tools which we can get into where we’ve seen great that next level and that we were able to participate in.. Second is I mean Walmart. It’s not as competitive, so competing from an advertising standpoint it’s much cheaper advertising.

Carrie Miller:

Yes.

Jason:

I’m still wrapping my head. It’s just different to their approach, and think about advertising on Amazon, probably eight years ago. They built Walmart’s building from scratch up. It’s really interesting. A lot of people I talked to both on advertising and the account management side, in the category side. A lot of these people are X Amazon and eBay employees. They, yes which is so refreshing they Walmart finally clued in instead of them trying to create something that was not really in the paradigm of their traditional brick and mortar and trying to make it fit. They’re like, okay, let’s just wild, wild west, you know, and it reminds me of the early, you know, Amazon USA, Amazon Canada days, non-unified accounts, like the craziness, that stuff you’d have to deal with and the stuff they were building out and the constant changes that you’re going through. And, yeah, and it’s a great time to get in now because you’re going to learn all this, you’re going to be a part of the learning curve and you’ll start understanding how the system works as it’s evolving. And being competitive necessarily is not about being the biggest, it’s not necessarily about being the most well-funded. At the end of the day, it’s really to be successful. It’s about understanding the platform and what makes it work and how the triggers work and how the levers work and how you can use those to your advantage over the competitors.

Carrie Miller:

Yeah, that’s really good. I wanted to ask you about your experience with the beta in coupons and subscriptions, because you actually had access to those through your account manager, so I wanted to ask you what, how those maybe increased your sales, what you saw from those, just anything you can tell us about the coupons and the subscriptions.

Jason:

So subscriptions are still definitely in beta. I think that’s going to be. I’m hoping it’s going to be coming out soon. Their approach is and I’ll hold off the coupons because there’s so much to talk about in coupons, the subscriptions and no, it’s not like Amazon’s or it’s described and saved. There’s no save portion and I don’t know if you’ve already covered this in previous ones. That’s because of traditional Walmart, brick and mortar paradigms of everyday low price they’re. They’re like we’re providing, we want to provide the everyday low price. So why do we need to a discount a product? On subscriptions, I’m like you need to get the hook out there and I keep reading every time I talk to them like you need to get the hook out there to get them on subscribe. So why don’t we? Just why don’t you offer, when you first subscribe, an x percentage off that engagement and then you hook them in and then it just continues and there’ll be a certain amount that attrition out and there’ll be a certain amount that stays and that’s fine. We can run cohort analysis on it and we can understand what that is and we can also play around with the discount we offer to see if there’s what that elasticity is on. Offering a higher discount increases your cohort? Increase your cohorts and your cohort retention rate enough to justify the additional margin? And that’s the really fun stuff. I love getting into kind of that mathematical side to drive business. It’s still going on. They have. So we have subscribers. We just don’t know how many subscribers we have yet. They have not populated that portion yet. We were told it’s supposed to be this month and we got told like it’s getting pushed back. So, whatever they’re going to build, they need to build it out. But it’ll be interesting because what we’ll do is it’s going to be downloadable, so we’ll we’ll start tracking it, like we do on the other platform, what the subscribers by product level is each week, and then we will start looking at what that Delta is each week and start making tactical decisions on what products we will push heavier, because it’ll push into, subscribe and save and just describe coupons. Coupons are amazing, something I’ve been at since day one I’ve been out. You know I have these conversations where they’re like Walmart goes we know how much money you’re doing on Amazon. I said, oh, I’m glad you do, and they’re like we want to do that with you guys. I’m like that’d be great. So two things give me. They gave me one subscribe. So two things give me. They gave me one subscribe. And then the two is I need coupons. Yes, what do you need coupons? I said I need a hook. I need a hook to get them to try my product. And then I need a hook to get them into subscribe once they they. They do it. And so, they released coupons. I think we were actually in the, we weren’t in the first beta, I think we got in the second beta of it and I think it might be on the third at this point, and I could be totally speaking wrong here. But I can tell you we saw incredible. We saw a 20% lift in sales.

Carrie Miller:

Nice.

Jason:

And our advertising conversion went through the double.

Carrie Miller:

Wow. That’s incredible.

Jason:

And so, it was a game changer. Volume’s still much lower, but it’s on the right track and it becomes more meaningful. And it becomes where customer acquisition. It becomes easier now and I think it gave us a little bit of street cred because we kept telling him you do this, our business will increase, we’ll start acquiring new customers, we’ll get repeat business and it’ll become meaningful. And they did come back to us and at the time, some months ago, when we first started getting the data, they were like your brand is the best performing on coupon conversions. And I said I told you, I knew it. I know my other platform business extremely well. And the math followed. We have the same type of conversion over there.

Carrie Miller:


Yeah, coupons have given me a lift too on Amazon.

Jason:


You gotta the customer needs a hook and you just you gotta understand the hook in which it plays, and so and how you can do it like you want to hook, because if people will repeat two or three times, they’re going to be very inclined to doing a subscription, but you need a little nudge over it because not a lot of people are going to be like, oh, this is going to save me time, I don’t have to worry about it, but they’ll go wait, I can get a 20 subscription off to do my subscription and I get set up in the flow and then I save time. Well, I don’t have to work. Oh, that makes a lot of sense and plus, you know it’s a little, you get a little notoriety from it popping up, and so it’s like it. I know when I’m buying online, I need those little things that pop up to me and go, oh, I can get a deal, so shiny, that’s what it is.

Carrie Miller:

That’s awesome. I’m really excited about them. I can’t wait till I get access to that. We’ve got a lot of questions. This is very exciting, Okay, so let’s go into some of these questions. Let’s see here. Someone asked what are some ways to increase a listing score.


Jason:

So our biggest ways was just getting the title. Our biggest ways was getting the title and the bullet points, product description down, and it really was initially wrapping our heads around it. We had three of us, we had myself. We have someone else who works in my department or who does catalog management across in problem resolution and someone else on my team and he was just a wonderful person. And her and our director of marketing. We went back and forth and then we kind of figured out this and it’s kind of second nature now. It’s like we don’t even like think about what it is. It’s just we we’re launching a new product, like we are now. We didn’t do the setup and we just different copy for Amazon, different copy for Walmart. It’s a little, it’s more concise too.

Carrie Miller:

No stuffing.

Jason:

No stuffing, you’re right, and it’s and that’s like that mentality is. It’s the reverse. You want to stuff on Amazon for the relevancy and Walmart rewards you more for brevity. Get those really important key keywords to serve. So, like, if I’m doing a keto coffee, I’m going to want the keto in there, but I’m not going to get too wild. It’s going to be very brief. You know, vitacup, genius, keto coffee pods, that’s it like. That’s about all you know. That’s all that Walmart wants in there and Walmart’s going to reward it with greater relevancy. All that Walmart wants in there and that’s, and Walmart is going to reward it with greater relevancy for the brevity.

Carrie Miller:

All right, here’s another good question. I’m on WFS, does inventory levels affect your organic ranking? Like running out of stock and stuff.

Jason:

I will say keeping in stock is important, something we’ve kind of struggled with, like trying to ramp up, and not necessarily on our own. I can tell you we keep sending in more. WFS has a much longer lead time to receive in than I think, than they’ll want to admit over their SLAs. Figure in a 10, like it’s going to hit the figure in at least 10 days from once it gets dropped off. It’s for that thing to be received, if not longer. That’s really been a struggle. We’ve finally started getting to the point where, because we’re also mindful, we’re conditioned, like we’re omni-channel, so we’re trying to level load all of our inventory. So we’re trying to maximize the just amount of inventory we stock in at Walmart and then want to fill it in with regular shipments. I would say having too low of inventory. We definitely have seen the impact of sales of inventory. We definitely have seen the impact of sales. So I don’t I have not broken it down whether it’s, if it’s, if they’re judging organic ranking, I know there’s a big theory on the other marketplace right now. That’s been. There’s some great conversations going on how your fba inventory. It affects your organic ranking, but I haven’t seen that and I don’t think Walmart has thought that much through right now. That’s not one of their strategic goals. But I will tell you, yeah, definitely fill it in. I think it does impact. I mean definitely impact sales. Even have the low on inventory is impacting sales. I don’t know if it’s, if there’s like some hog poor science behind on the back end, but yeah.

Carrie Miller:


Interesting, someone made a comment said Walmart advertising pro is device platform targeting as well as placement targeting. Big miss is inability for negative targeting. I agree.

Jason:

Yes, 100%. Once again it’s one of those mental shifts that.

Carrie Miller:

It’s on the way, I think negative targeting is coming.

Jason:

I think it is you know they, they just tell me, be patient. They’re building everything out and once again, I, I truly like. I truly feel like it’s almost like the early days of Amazon, where Amazon used to listen to sellers and it’s, it’s great you there, it feels like they’re listening and they’re ingesting it. And you know, just give them time to take. You can’t build Rome in the night.

Carrie Miller:

It feels like they’re listening and they’re ingesting it. Just give them time. You can’t build Rome in a night. They asked. Hello, is it true that we have to lower our product pricing when selling on Walmart compared to selling on Amazon?

Jason:

Pricing parity? Nope, pricing parity. I will say we have the problem on the opposite end. It’s totally some, yeah, but pricing they just want pricing parity and that is something that we try, even Omni-channel is pricing parity as much as possible on the online marketplaces to give the customer a shared experience.

Carrie Miller:

Ah, here’s a good one for you. Does Walmart have sellers filing infringement claims as frequently as Amazon? You have some experience with this. Maybe you can talk about all of that.

Jason:

So yes, so there’s this brand portal. I like brand portal. Half the time it is getting better. So when we set out to fully embrace being on walmart.com, our catalog was a mess. On there, Our products already existed. There were multiple listings for our products. People were setting up listings to either dropship off Amazon or dropship off our website, so I can’t take credit for this. Elsie on my team. God bless her spent months and months getting all those listings cleaned up.

Carrie Miller:

Wow, that’s a lot of work.

Jason:

It’s a lot of work because they had to be combined and you had to file cases to combine them. And it still happens and you know I’ll go off on time, you know I’ll be honest. I go off on little tirades with Walmart about like I’m, like it’s the same repeat offenders, they’re adding no value. Can we not just ban them? They’re causing me more work, like you know. If they want to attach to the listing and be at three times the price, so be it. But to create a listing to create confusion with for the customer so that they’re seeing they don’t know what they’re buying or they don’t know what’s legit, um, so yeah, so we do that and we we also have, uh, some other brand coffee brands that like to put VitaCup in their product descriptions so that they can get organic relevancy on ours. So we file with brand portal to have that content removed. And that’s in. Once again, I, it’s mainly one brand. They’re not a major player in the marketplace, but I have repeatedly gone on my little tirades and told Walmart why do you even allow them to sell? It’s like they’re, they’re thumbing their noses at you, they, you remove it and then, a couple of months later, they just add it back in. So yes.

Carrie Miller:

I remember when Amazon implemented where you cause, we used to put the brand names in the backend so we could target them. It was like years ago, and then they started suppressing your listing and it was like nope, nope, nope.

Jason:

Hence my automats, is the reason they come up. I had my keyword stuffed back in 2000, I don’t know 17, 16, when I was creating those on the other site. I was keyword stuffing. I was, you know, I was creating stuff for WeatherTech, weatherbeater, my duplicate, and I was doing all the competitors and my mimer rising to the top of all searches. But, Chris,I’m also thinking  if you’re a reseller, are you saying, are sellers filing IP infringement cases to get you off? I don’t believe so. What I would say is what I am finding in my experience is, you know, Walmart will say it’s an, it’s an open marketplace, um, and you can go ahead and attach to the existing listings and you can go ahead and attach to the existing listings when I think it would be as a brand I’d be and I’ve bought, and it hasn’t happened. It’s only happened twice and it was about a year ago. There was a seller selling expired product and I bought it and I took that one through account management actually, because I was like somehow they bought this through some I don’t know how they got it, but it’s expired. They re-stickered over they like totally deceptive. They re-stickered over the expiration with their own expiration. I said so. I have a huge as the brand. I have a huge issue with this. Can you please remove them and Walmart took appropriate action on it.

Carrie Miller:

All right, so as long as they’re following the rules, it seems like it’s okay. Okay, this next one is what is the best way to move forward from online to brick and mortar shops? I don’t know if you guys have started this process at all or are working on it.

Jason:

So we’re already brick and mortar. We’re brick and mortar with Walmart, and then Walmart made a, before we were online. Walmart made a strategic decision to remove all functional coffee products. So in some, two to three other bigger brands got removed. But we still have regular talks about them and yeah but we’re also in brick and mortar and a couple other places. Yeah, you know what I’d say is if you can product differentiate from what you’re doing in brick and mortar versus online, it’s good, just because your cost structure tends to be a little bit different on the brick and mortar and you can potentially offer a little lower price. And then those brick and mortar shops do advertise online or feed into Google and some marketplaces do pick that up and do want you to drop your price and will negatively impact you on getting a featured by box listing. So my strategy is where, as much as possible, you can, product differentiate between the two. You should, and that needs to be something different other than if you’re doing count, size or something. It’s because that can be all done by simple math now and AI in comparing it. So I would say product differentiation.

Carrie Miller:

Yeah and I think I mean mostly too like you’ve got to make sure that you’re successful in the marketplace, cause that’s really the key to get into, like open call and all those things is they want you to show success on the marketplace and then they’ll have a conversation with you.

Jason:

Yeah, and, and I’ve heard great stories about that, so it’s, it’s yeah.

Carrie Miller:

All right, I’m gonna see this one. This one, I haven’t tested. Tanya asked, does the search ranking depend on geographical availability when it comes to inventory levels?

Jason:

Not that I have heard of. I think it mainly comes if WFS has received it in. More importantly, I you know, yeah, that’s. That’s been the biggest.

Carrie Miller:

I haven’t seen it yet. I haven’t tested it though, so I wouldn’t be able to say for sure. It looks like somebody else has some issues. Some other people have maybe had some issues with Walmart stuff. So if you wanna join our Helium 10 Winning with Walmart group and then we can maybe discuss in there, we can try to help you to get those things solved and definitely want to make sure everyone gets their issues solved so they can sell on Walmart. But thanks again for coming. I appreciate that you came on. So thank you so much for coming on and answering all these questions and giving us advice based on your experience with Walmart. I’ve been. I’m so excited that you were on here today because I’ve been I’ve been wanting this for a while, so I’m glad you came. And thanks again and thanks to everyone who joined live. Go ahead and give us a thumbs up if you like this, and we’ll see you all next time on Walmart Wednesday.


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Principal Brand Evangelist

A 7-figure e-commerce seller, Carrie began her journey on Amazon, expanding rapidly to Shopify and now Walmart.com. Currently serving as the Principal Brand Evangelist for Walmart.com tools at Helium 10, she's deeply passionate about sharing success strategies, tips, and tricks with fellow e-commerce sellers.

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Accelerate the Growth of Your Business, Brand or Agency

Software for Amazon FBA and Walmart Sellers