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#266 – Here’s How TikTok and LinkedIn Can Power Your E-Commerce Business

Wondering what TikTok has to do with Amazon or e-commerce? Here’s an expert (with 2 million followers) offering top social media strategies for you!

The e-commerce world is known both for its rate of growth and how quickly it can change. Still, that’s nothing compared to the volatility of social media. In the last year, some of the major social media companies such as Instagram, LinkedIn, and TikTok have exploded as they are re-purposed as advertising funnels for entrepreneurs looking to take advantage of their ever-widening customer base.

Increasingly, TikTok isn’t just an online clubhouse for kids with trending dance moves, it’s also a great new place to expand your e-commerce business. Today on the Serious Sellers Podcast, Helium 10’s Director of Training and Chief Evangelist, Bradley Sutton welcomes Maayan Gordon, a TikTok and LinkedIn Consultant as well as an expert in social media psychology. With over two million followers on TikTok, and a background in Amazon and online sales, she’s perfectly poised to help you expand your own business on the platform.

Neither e-commerce nor social media are going to slow down any time soon. Make sure to listen in and take advantage of Maayan’s tips. You won’t regret it!

In episode 266 of the Serious Sellers Podcast, Bradley and Maayan discuss:

  • 04:00 – Growing Up with the Internet
  • 04:30 – Starting with Instagram
  • 06:30 – Tips and Tricks that Work with Human Beings
  • 08:30 – LinkedIn – Relationships Built Through Connections
  • 11:30 – Don’t Focus Too Much on Your Numbers  
  • 13:40 – Understanding How TikTok’s Algorithm Works
  • 16:40 – A Real Business That Sells on Amazon
  • 20:00 – How Do Amazon Sellers Find the Right Influencer?
  • 25:00 – Structuring a TikTok Deal
  • 27:45 – The Origins of TikTok
  • 29:00 – TikTok Content Strategies
  • 34:00 – On a Short TikTok Video, Colors Matter   
  • 35:00 – How to Find Out More from Maayan

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunesGoogle Podcast or wherever you listen to our podcast.

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

  • Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
  • Ultimate Resource Guide: Discover the best tools and services to help you dominate on Amazon.
  • Helium 10: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. See what our customers have to say.
  • Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. 
  • SellerTradmarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
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