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#289 – PPC Talk: Amazon Advertising & Adtomic Updates

Vince Montero is back to share new updates inside Helium 10’s Adtomic and Amazon Advertising that have recently been released.
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38 minutes read

In this episode of PPC talk, Bradley welcomes Helium 10’s resident PPC expert, Vince Montero to discuss the newest updates in the Amazon Advertising platform and Helium 10’s PPC Tool, Adtomic.

Vince also shares his Q4 PPC tips for Amazon sellers, what’s in the pipeline for Adtomic, and many more strategies to help you level up your PPC game. So make sure to listen to the very end!

In episode 298 of the Serious Sellers Podcast, Bradley and Vince discuss:

  • 01:52 – Creating Campaigns In Adtomic
  • 04:00 – How Bradley Starts PPC Campaigns
  • 06:10 – New Filters Are Coming Soon For Adtomic
  • 07:30 – Where Do Sponsored Brand Targeting Ads Show Up?
  • 12:00 – More Updates Inside Amazon Seller Central
  • 22:00 – Vince’s Q4 PPC Tips For Amazon Sellers
  • 25:30 – What To Do When Your Ads Are Not Getting Impressions
  • 29:00 – Adtomic Updates And What’s In The Pipeline
  • 37:00 – Catch Vince Live On TACoS Tuesdays

Transcript

Bradley Sutton:

Today, we’ve got another episode of PPC talk, and Vince’s back to tell us what’s new with both Adtomic and Amazon Advertising that have recently been released to help sellers level up their PPC game. How cool is that? Pretty cool I think.

Bradley Sutton:

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Bradley Sutton:

Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host Bradley Sutton and this is the show that’s a completely BS-free, unscripted, and unrehearsed organic conversation about serious strategies for serious sellers of any level in the Amazon or Walmart world and we’ve got another episode now of PPC talk that we do every few months. And for the first time in a while, we’re going to have Vince back. It’s funny I was like, Vince I think it’s been a while I said, nah just did it two months ago. I looked as like seven months ago, time flies when you’re having fun right Vince?

Vince:

That was like May.

Bradley Sutton:

That was like May? I was like, oh I’m pretty sure it’s just a few weeks ago. Like, nope it’s been a while. So anyways Vince, you know that’s the one thing about PPC is, we can’t do a keyword research podcast like every eight weeks. It will be pretty much the same thing that’s why I actually just finished those a few weeks ago, but the first time in over a year. But PPC, you can like step away from 4, 6, 8 weeks and every single time you’ll have like two, three, four, five things or more that are new and changed.

Vince:

And so a lot of new things I’m excited to talk about on both sides since we last spoke.

Bradley Sutton:

Yup, let’s do it. So I mean, some of this stuff I don’t even fully know about I’ve been really actually diving deep into the current Adtomic. You know, I didn’t have time to do that for the longest time and I’ve been doing it lately with all 150 plus of my campaigns and it’s some of the things I actually don’t recognize so I’m actually going to ask you about some of those on here today. But the very first thing before I forget, I wanted to talk about is something that I keep getting at, something that I am curious about too all right. So in Adtomic, the kind of default thing that we have is that when you find a keyword let’s just, or a search term in an auto campaign, the default is it adds it as an exact to both your manual campaign, which we call the performance campaign and then to the broad. But is that correct like am I doing that right? I was just thinking about somebody who was asking me about this wouldn’t that put like way too many exact matches? And like, what if it’s like a really long tail keyword in the broad, how does that help?

Vince:

So if we’re finding it in the auto campaign, long tail keyword, short tail keyword doesn’t matter if it’s something that converts. And it depends on how you started your rules I think most of your rules are set to the minimum to sales to make sure that it’s a valid search term and then below like a cost target. So as long as it follows those parameters the point of it going into the broad is that, potentially there might be more search terms that we could find out of that new basically keyword that we converted from a search term that’s the whole point of broad match keywords and that’s why we put it into that research campaign, just to see if there’s a chance that we might find more search terms similar to that, related to that, in that research campaign. It also gets added to exact though as exact, because that exact search term did actually convert for you based on those rules. So it technically should work there but there is no differentiation between long tail or short tail, the system isn’t that sophisticated yet to be able to recognize how many words are actually in that search term but maybe oneday.

Bradley Sutton:

So anyways, if this is going on whether you have automation or not or manually applying to suggestions like I do, you’re building your broad which we call the research campaign and the proven campaign, or now it’s called the performance campaign. By the way, guys, if you guys are like, what are we talking about, I dont have Adtomic. Guys this is still important, this is exact same thing that you guys need to be doing manually if you don’t have that Adtomic don’t tune out, you need to be listening to this. But anyways, I’ll just tell you how I start campaigns for a brand new product I’ll probably only put like maybe five broad once that I know are important to my niche.

Bradley Sutton:

And then like maybe five or six of my top keywords in my proven. And then as I go along, I’m just kind of relying on new data and then relying on the auto campaigns to like find more keywords. So, but if I’m applying these suggestions it’s going to add up depending on what your budget is, fairly quickly, be it, a few weeks, a couple months for some people, but where do you cap it? As far as both the broad campaign and the manual campaign alright, now we’ve got 20, we’ve got 30, we’ve got 40 targets let’s go ahead and take this one and leave it as a stand alone campaign and just keep going. But for the new ones that the auto campaign diverts to, we need to put it to a new campaign at what number do you do that?

Vince:

The number generally, typically when you’re launching you’re looking at the search volumes right now these keywords are search terms are becoming keywords you’re not really seeing the search volumes you don’t really know. So as a general rule of thumb, I would say that you’d want no more than 10 in your research campaign so that campaign is going to contain those broad match keywords, and then when you’re more than five in your performance campaign or exact match campaign just to make sure that they do actually get the impressions and get the traffic there’s no that has to be manually monitored. So, there’s only so much that AI can do, and again, based on your rules we will make those movements or make those suggestions for you to apply manually.

Vince:

But there still needs to be a human behind there looking at the campaigns and saying the tool found all these great keywords but now I just have way too many. Whether it be in the broad campaign or the exact so you do need to actually manually or you should just create a different campaign and move them over. And again, that’s just to make sure that they actually do get an impressions because they might not if there’s too many in the campaign. Now this whole process, I think you and I have talked about before it is something we’re looking to solve for so it’s not right now. There is some new filters that are coming out in our rules of very, very soon in about a month that will help with some of the setting up the different where the rules move or where the keywords move I should say based on maybe a brand name right? So we’re going to have some if this then that kind of things in the rules that will help with this but it’s still going to be something that should be manually looked at and monitors just to make sure that the campaign structures are set up to their best.

Bradley Sutton:

All right. Now, one thing I’ve always seen speaking of Adtomic in the suggestions is sponsored brand product targeting. Now I’ve always had that blank because I’ve never created a campaign in any of my accounts for sponsored brand part product targeting I may see it right here in Seller Central. Where’s that showing up? Cause we know the regular sponsored brand is the artist formerly known as headline ads, but where in the world does product targeting sponsored brand ads show?

Vince:

Good question, I just highlighted that in the most recent freedom ticket module I did on all the campaign placements. Cause it’s hidden but when you look at the main search results page, so anything is that’s just keyword based is just going to be on that search result page right? So if you click on any of the products, anything product targeting related, that’s where those are. So sponsored brand product targeting it’s literally as far as I can tell just one ad unit towards the bottom of the product listing. So not a very strong placement but it is there.

Bradley Sutton:

Okay. Good to know. You know what I mean? I was like, I know where a sponsored display comes up.

Vince:

Yup, sponsored display, it’s going to be under the bullets, under the buy box, those are very powerful positions sponsored brand it tends to be like a larger sized box or it’s rectangles what I’ve seen. So it’s a bigger ad unit, but it’s still way in the bottom of our product listing.

Bradley Sutton:

Okay. I guess this is the next question, obviously like I said, I have never done this but, would it behoove me to in my automation flow if I discover an ASIN, from an auto campaign like what I have it currently doing is I’ll have it go to my sponsor display campaign, I’ll also put it obviously to my product targeting campaign, but should I also create a rule where it goes to my sponsored brand campaign as a product target?

Vince:

Yeah. If you’re running any product targeting campaigns, it’s always a good idea to share anything found in like the auto campaign or even their sponsored display campaign you might get some different ones. So yeah, they should be spread across anything that’s pro targeting related. Again, the caveat being it doesn’t get a lot of traffic, it don’t expect a lot of action out of that particular campaign type only cause it’s got that limited placement.

Bradley Sutton:

Okay, makes sense. All right, we’ve been talking here and there about there’s a lot of changes I mean let’s just start with just the dashboard like the advertising console I see it different in my account, is that across the board or that’s only some people have?

Vince:

That is across the board, they’re actually kind of following what we did a long time ago with the icons on the left hand corner right or left hand side of the words. So now you have to actually click through an icon and you can see different things that are there. I think it’s a great thing that they did I mean you can hover over it and you can still see what they are, but they did it because they were also adding things. So if you see like the first icon on the bottom is creative assets, right? In Amazon, instead of on your own computer you can actually save all the creative assets your images, and things like that you want to use for your campaigns you can actually store them now in Amazon they’ve made space for people to do that which is pretty cool. Measurements and reporting they’ve always had that but they’ve linked attribution underneath the reports. You’ve got your stores and sponsored ads there’s a new opportunity feed at the top right hand corner. It’s interesting, some of the things that I’ve seen there but it’s typically just the same things. I don’t know if you’ve gotten these Bradley, but I’m sure sellers out there might’ve gotten them where Amazon is starting to send out emails just saying, Hey, we recommend you do this and that to your campaings to your account. Most of the time, I mean I don’t want to throw them under the bridge, but most of the time it’s pretty basic stuff and it might not even move at all. So this is that opportunity section that’s where they’re going to be adding those types of similar recommendations that you’re seeing going out on emails. But on the actual campaign manager button, there’s also a couple of different things that are new across the board that they’ve been testing out for a while. Have you taken a look at the budgets?

Bradley Sutton:

I have not, I’ve seen those but I haven’t even clicked on them. What do those do?

Vince:

So anything that’s at the top level, actually very similar to Adtomic is going to be account level overview. So your budget’s really if you click on the budgets, which is next to the drafts.

Bradley Sutton:

I’m doing it right now. I have a Project X open right here, so I see it right here.

Vince:

Yeah, so you basically now have the ability to look at all your campaigns in Amazon’s going to tell you if when they went out of stock or out of budget. So instead of just having to rely on logging in at a certain time and seeing that little alert that says, Hey, your campaigns are almost out of budget they’ve actually created an area for it where you can just log in, click on that button and you can see kind of average time spent in budget. And they let you know if you’re in budget most of the time we’re a hundred percent of the time that’s there. But anytime–

Bradley Sutton:

I see that now. Yeah.

Vince:

You can put it in a different time periods if you want to see in the last week how many times was I out of budget on XYZ campaigns or maybe you don’t even know so you just use this to say, I don’t know if I’m running on a budget, this is a one easy way to check on that. And it’s pretty cool they’ll give you like estimated clicks, estimated sales.

Bradley Sutton:

Yup, I see that. Here, it says because of my out of budget I’ve missed out on about $200 worth of savings in the last month.

Vince:

Exactly. So if you’re looking at a month’s period, potentially I don’t know how they calculate that at the end of the day, they want to make sure that you keep spending money on the platforms. But, for people that are just launching campaigns especially, this can be an important tool to make sure that you do actually stay active, you know on, in that first couple of weeks to a month while you’re in data collection mode. And honestly, even when you’ve got an established campaign you want to make sure that one’s staying on. So this is a great way to check to make sure that’s happening.

Bradley Sutton:

Okay. Now I just clicked over to the other thing that you mentioned the targeting and I’m not really understanding what I’m seeing here. Like I see something that says loose match and I see close matches.

Vince:

If you think about Adtomic and you think about the analytics section and the keyword level tab, it’s almost the same thing ours is still better i’ll tell you why. But if anything on the top, it’s going to be account level so this is literally just an account level overview of all your keywords. So they’re calling it targeting because it’s not just keywords anymore it’s keywords, it’s ASINs, it’s categories, it’s the targeting types that are in the auto campaigns of which there are four different kinds so these are all technically target. So that’s why they’re moving away from keywords and talking about targets and targeting but effectively to based on the timeframe that you’re looking at, you can get just a high-level overview of all the activity of all the keywords, all the targets, all the ASINs in your account.

Vince:

And if you want to sort them by sales or spend or ACoS see if anything is bad like right off the bat you can then take immediate action on that because everything’s there, you see the campaign name, they even give of course suggestions on the bids that you can either take or apply or change so it’s a cool thing ours goes a little bit deeper and I’ll talk about that when we want to talk about the new feature in Adtomic. But one cool thing that they did in the top left-hand corner now it’s called overview and target’s not delivering. So they’ve basically isolated if you click on that there’s typically a number I’m looking at an account that says 591 so basically Amazon is telling me, Hey, all of these targets got zero impressions. So, obviously, the natural thing is they want you to increase the bids on those ones so you start getting impressions. So, but it’s still an interesting thing to look at in a given period which of my targets died impressions and how did they do and with a click of a button you can also see all of them that didn’t get impressions. It’s really just a filter, but they made it, they purposefully made it to stand out in the upper left-hand corner.

Bradley Sutton:

Yeah. I mean, this is interesting. This is new for Amazon but we’ve had very similar metrics not just an Adtomic, but all the way going back to more than a year ago in the ads data where we can see aggregated info, but we haven’t been able to do this kind of thing and there we go.

Vince:

So were trendsetters.

Bradley Sutton:

We’re catching up, but still, we’re way ahead. Anyway, let’s see, have you played around with any of the other new features like aren’t there some like new reports or things that they’re showing us in addition to these new dashboards?

Vince:

I haven’t played around with any of their reports. If you use these especially this targeting LA area, if you use these accurately you can export the data and you can kind of get a report similar to like a search term report. So the one thing I’ll note on that’s missing here so again this is just targets, right? So we’re just looking at targets we’re not looking at any search terms like you can in Adtomic at the account level. So when you are looking at this and potentially thinking about optimizing from this, I want to be clear that you should only be looking at exact match keywords or maybe ASINs and categories, right? Because that’s the only way that you know this exact target is, this is the exact performance, right? If it’s a broad keyword, if it’s a certain phrase keyword, then maybe this isn’t the best way to be looking at the data because those get search terms. So you still need to dig into your search term reports, which is the same way that you’ve always been able to do that. So that part hasn’t changed that’s of course in Adtomic you can see all your search terms and with a couple of clicks of a button. So that’s definitely one differentiator.

Bradley Sutton:

Yeah, all right. Anything else that’s new anywhere in Seller Central?

Vince:

Definitely one new thing, I think that’s worth pointing out, especially as the holidays are coming up but if you click into the campaign, so actually got back under the management button, if you click on any, it might be limited to just sponsored product campaigns. I think it’s not, let me double check anyway, there’s a new budgeting or budget rules button now in the left-hand menu when you click into a campaign, I don’t know if you’re seeing that.

Bradley Sutton:

I see it right now. Budget rules with the brand new name and template.

Vince:

That one still has a little new icon to it so you know it’s brand new. So click on that and then you’d click on add budget rule. And what you’ll see is the ability to effectively create a rule around your budgets it’s the first time that Amazon is actually going to be making changes for you on your campaigns on your behalf by creating a rule. So you can see rule name, they’ve given you an example. Valentine’s day rule is the one that I’m seeing, but it’s interesting because they’ve got some suggestions on the schedule. If you click on that rule name, obviously that you can edit that but they’ve got two different ways that you can do this. So you can schedule it and just say you’ve got a holiday product, right?

Vince:

So you want the budget to be up just for that week. You can literally just schedule, you can say, Hey, I’m on Halloween, which is coming up Halloween weekend or the week leading up to Halloween I’ve got a great product for Halloweens. I want to make sure my campaigns don’t run out of budget. Then you just come in here and set that date range a week before Halloween leading up to Halloween and you make and then it goes back. So once that date is over it goes back to whatever your regular budgets are. The other type is performance so that is going to be actually based on how this campaign is doing so you can only do this per campaign, right? We actually found a campaign clicked into it. So you’re just saying for this campaign based on his performance I want the budget to go up and down based on how it’s done, right?

Vince:

So if you click on performance, you see some metrics and you can decide if you want to update the budgets based on ACoS, ROAZ CTR, CVR and then you can actually set you know greater than, less than values and percentage, and it will increase that budget based on whatever that performance is. So pretty interesting stuff it’s again great for the holidays, great for seasonal products is really it’s just another way Amazon’s making sure that you don’t add a budget, right? But I think this potentially, especially with the holiday season coming up, this could potentially be a really helpful tool.

Bradley Sutton:

And then, so I would assume that let’s just say these things get out of beta and it is determined that it’s going to be kind of a permanent thing, that the ones that are most requested by our users, we can probably try and see if we can integrate it into at target.

Vince:

Yeah, absolutely. Budget rules is something that we’ve been talking about for a while it’s definitely something that’s on the roadmap. And it actually will end up being a little bit more advanced than this. It’s probably closer to that, the performance one that you see here but definitely something that we’re looking forward to doing.

Bradley Sutton:

Okay. Now whether somebody uses this or not you talked holidays coming up and Black Friday and different things like that. So what are some Q4 tips? You can give us some strategies for what people should be doing on PPC because there’s always debate. It’s like, oh, should I just double my budgets or no, should I increase across the board my bids because it’s going to be more competitive? Should I turn it off until my competitors are out of out of spend? All these questions I see in the Facebook group I’m sure you’ve heard them all a million times as well. What are some of the top strategies you can tell people about the holiday season for PPC?

Vince:

Well, honestly, they’re still the same so you covered most of them like the trick is just staying ahead of that curve right? Because there’s going to be a lot more shoppers that are probably even starting as early as November, they’re going to start looking for guests to gift ideas and things. So you really want to make sure that first and foremost in that shopper’s mind the only way to really do that is to make sure you’re visible through PPC unless you’re ranked really high organically for certain keywords. So, the strategy don’t get left behind now, so I’m double checking but one thing that you could do I believe at least in the targeting you know section is again that was an account level view of all of your keywords, right?

Vince:

So I’m just checking to see under the filters if you checkbook actions so if you look at that again, targeting in the main menu click on the button that highlights all of them, right? So if you do that looking, you’re basically you’ve highlighted well, it depends on how many are on the screen. So for example, I’m looking at an account that has 600 keywords, if I click on the maximum you can do is 300 at a time, right? So if I click on the apply all, I’ve got got 300 highlighted and then under a bulk action button, I can increase the bids. So if you want to make sure that you are taking advantage of that increased traffic increasing bids is definitely one of those things that you can do this would be a manual way to do that.

Vince:

You could also do an Adtomic but at least it’s a quicker way of doing it. Whereas before this targeting section here, you’d have to go into the campaigns one at a time, and it increased the keywords in bulk in the campaign. But this is a much quicker way of taking advantage of that. But you just need to know, okay, what date should I start increasing my bids? Definitely you want to start doing it well before Black Friday, Cyber Monday, I’d say the week before. And then you just have to make sure if you’re watching your budgets, make sure that you go back in and turn them down at that afterwards right? And then maybe a backup again right before Christmas depends on the product.

Vince:

That’s definitely one thing that I think is handy to do and then of course not running out of budget. So this high-level budgeting target or a section is also going to be something that you can take advantage of and increase the budgets one at a time, or the whole account at one time. Or you can go in into the campaign, like I just showed you and play in place rules, but that’s at a campaign level. So they really have made it a lot easier for you to make sure that you don’t get lost right. In the holiday rush and the holiday season by adding these two sections.

Bradley Sutton:

Okay all right, good to know. Now here’s just a general question again this just came to mind because people are still asking we’ve talked about it almost every time that we’ve been on the show but obviously not everybody listens to every episode. So, like just yesterday I saw somebody posts like, Hey, I got a new product or I started a new campaign, I’ve got these keywords, I know I’m index for it but Amazon’s not showing me for impressions. So what’s your answer again for everybody who hasn’t heard you say the other 17,000 times you’ve mentioned this?

Vince:

Is it about the listing?

Bradley Sutton:

If it’s not about the listing how sometimes it just seems like Amazon doesn’t want to show you for keywords. Like I actually have tried different things like sometimes I’ll just do a new campaign. In your experience, is it relevance or is it that you just got to restart the campaign? There’s a glitch on Amazon site cause I’m sure this has happened to you a million times as well.

Vince:

Whenever you launch a new campaign what you have to realize is that you’re starting from scratch right. With the algorithm. So you’re always going to be, you know, a little bit behind so honestly the only thing that you can really do to make sure that you get shown is make sure you’re more relevant, right? And make sure that you are doing everything that you can to make sure your backend keyword pages are full of references and keywords that are make you more relevant. Obviously make sure your listing is a hundred percent relevant. That is really the only thing that I see moving that needle because everyone is kind of on a level playing field when you first launch a PPC campaign. But the only differentiator is how good did they do at their listing?

Vince:

It could be the exact same product side by side and exact same keywords and exact same bids. And that better listing is going to win out every single time. So it’s a difficult question cause you can never really fully understand some of the decisions that Amazon makes, you know sometimes you, you find keywords in you know, that worked well as a search term, but you move them to exact and they get no traction. It doesn’t matter what, it doesn’t matter what bid you put it at. Right? Yep. It happens. And sometimes it works.

Bradley Sutton:

Yeah. I mean, I had a really interesting case. Like I said, this just happened to me this week I launched it. It’s kind of a tongue in cheek product but it’s like the evil stepchild of the Manny’s Mysterious Oddities and Gui’s Chicken Coop from Project X the coffin shaped egg tray. Is what we have it’s like a mixture of both.

Bradley Sutton:

And so what happened was obviously there no such product as this has ever existed on Amazon and it was like getting almost no impressions, but at the same time I was doing a little test on some search find buy and some Maldives Honeymoon actions. So like I sent some traffic via some two-step URLs to some keywords, like, you know, Gothic kitchen accessories that, you know, it wasn’t getting impressions in PPC, which is why I had to use it two-Step URL. Usually, if I’m doing search find buy and I’m not showing up organically, well it’s still fine because I’m showing up in PPC, and lo and behold, just 24 hours of that. Now all of a sudden, all my impressions started coming up. So it was like, Amazon just needed to know like, oh, okay, this is what this product is, there’s some activity. And that was the first time I saw that it’s like so blatant like that’s always been kind of an assumption of mine, but you usually don’t see that because Amazon’s got data if you’ve got a coffin shelf there’s a million coffin shelves on Amazon, they kind of know what you’re going to be relevant for. But then you come in with this off the wall thing, like a coffin egg tray. And they’re like, well, what the heck is this crap? You know, so interesting. Okay, let’s pivot a little bit back to Adtomic. Now, what are some of these new things that have been released like in the last couple of months, and then what’s on the horizon that I saw you referenced something that’s coming in about a month?

Vince:

Yeah. So the thing that’s been released it to Elite right now, but by the time this gets here, it’ll be released to everybody is so very similar to kind of the for people that are hopefully visual and listening to this, the way I was explaining the targeting concept for the, for the keywords in Amazon, like we do the same thing, right? We have the same thing with an analytics, but now there’s going to be basically actually anywhere in Adtomic if it’s a keyword, there’s going to be a graph right next to it. If there’s a search term is going to be a graph right next to it like a little chart icon and effectively what you do or what that does actually when you click on it, it just gives you kind of an instantaneous kind of deeper dive into the activity and the performance of that particular search term or that particular keyword.

Vince:

So if you are in search term level and analytics, you click on that little chart next to the search term. It’ll give you a graph, it’ll give you based on the time then that you put in there it’ll have different metrics that you can see just for that search term. So you’re like just getting a visual data on how that performed on what days did it get a sale? So it’s just a different way of looking at that. But the cool thing is, is that you can also see below the graph is kind of like a, I don’t want to call it a pie chart, but it’s a different chart where you can see how that search term, where it showed up in five different campaigns if it’s only five campaigns.

Vince:

Great. But typically search terms, show up in a lot of different keywords, right? They’re connected to a lot of different keywords. But we’ll show you the top five show you how they’re doing. How did they spend in those across those different campaigns? Sales costs are everything that you’re used to seeing within Adtomic. So now you’re going to be able to see right below that chart showing you how it performed on which days you’re also thinking to be able to get a breakdown of the different keywords it’s actually associated with. And the cool thing with that is that you over time at world really depends on the time when you’re looking at, if you look at over a 30 day period you can kind of actually see where search terms move. You can see where the search term was associated with one keyword, and then it gets moved to a different keyword.

Vince:

And that means it’s moving to different campaign because it was keywords are in different campaigns, right? So you kind of get a visual overview of how that search term performed across your different campaigns in a visual way. And if you see that it performs maybe better in one associated one keyword than it does to another that’s when you maybe go, okay, maybe I want to isolate this search. Maybe I don’t want this search term associated with this keyword anymore. So you go in and you make it negative, right? In that ad group that that keyword is associated with, and then you’ve narrowed the funnel a bit so that the search term gets more and more focused on the campaigns or keywords associated with that campaign that is performing better if that makes sense.

Bradley Sutton:

Okay. Absolutely. So you said that’s the one that’s to Elite members now and then it will roll out to everybody else in the coming weeks?

Vince:

By the time this airs, it should be rolled out to everybody. So that’s actually something that was brought in from presses on. So for those that may not be aware, Adtomic is the combination of ads which Bradley mentioned earlier and presses on. So that was something, a feature that they had. But the cool thing is that we went a step deeper and we also then decided to do the same thing with keywords. So, you know, I mentioned that you have search terms now you can actually, it depends on the keyword. Doesn’t matter where it’s at, but I’ll give the same if it’s an analytics you’re on keyword level, you can also see that little chart next to it. And it does a similar thing, but instead of the graph at the top being the first thing the first thing it shows you actually is kind of like a change log.

Vince:

It tells you how that particular keyword did in that campaign that you’re looking at. And it shows you the last five bid changes. So you can literally see like coffin shelf, for example, you can see the last five times you change the bid and the result of how that did in that, in that campaign, based on that bid change, which is pretty cool. So if you look at something and you go, well, you know it did better when it was at this bid. Maybe I should change it back. You have that data and you can change the bid right then and there from that screen which is pretty powerful. And so it’s a broader view, but it also, that that is one where you can actually take action within that new section called a detailed page.

Vince:

Which I think is pretty cool, but I like the change log aspect of it because you know, for me, it’s always been a balance of, you know, all I’ll optimization is really increasing the bid or decrease in the bed, right. Unless you choose to pause or make a negative, but you don’t really get a clear visual on what was the performance. So it is something that I originally wanted to incorporate into our actual change logs. We do have a change log in Adtomic. But this is kind of like that on steroids. It’s like, it’s super granular just for that particular keyword. So pretty powerful. But you know, it’s something that, since it’s just keywords, I want to make the same statement that I made earlier. If you’re looking at this, this new detail page and you’re looking at keywords that are exact match right. Or Eastons, then yeah, you can really say, oh, I can see when it was at this bid price, it did this, or in this pre bid price, it did this, but if you’re looking at our broad keyword, you can’t really, you can see the results, but there’s tons of search terms that are going to that keyword. So you still have to be a little bit more careful with decisions that you might make based on this data. If you’re looking at broad match for phrase match keywords.

Bradley Sutton:

Okay. anything else that’s been released or about to be released that you’re able to tell us?

Vince:

Yeah, so I think I made mention of the kind of additional filters we’re going to be adding into the rules. I don’t want to give too much away on that one cause there’s a couple of strategies that we probably want to launch at the same time for that one, but basically rules are getting an update. By the end of the year though, I can share that we’re planning on a lot of PPC, they optimized by bulk, right? They use bulk sheets. They download the spreadsheets from Amazon. They make the hinges. So by the end of the year, we will have very similar capabilities to a lot of those bulk optimization capabilities that you currently see within Amazon. So that’s actually something that I’m pretty excited about especially for larger sellers that have hundreds of hundreds of campaigns. They’re gonna, they’re gonna really appreciate the ability to make some of those changes in bulk with Adtomic

Bradley Sutton:

Sweet, all right. Any last you know 30-second tips or anything else that you’d like to share with the audience out there?

Vince:

I totally forgot to do I should’ve been prepared I’ve been doing this.

Bradley Sutton:

I’ve only been on the show like about seven times, it’s all right.

Vince:

My 30-second tip honestly would be leveraged that–, especially with the busy holiday season, leverage that budget area within Amazon make sure that you are checking to make sure you are on, right? Especially if you’re brand new, super important when you’re collecting data and leverage those new budget controls and rules to make sure you don’t want out during the holidays.

Bradley Sutton:

Okay, cool. That’s important to know. All right, Vince again, let people know how they can see your trainings. I mean, obviously you do have you and also Kevin sometimes go in and do private trainings with our freedom to get extra groups. But then there’s a couple of trains that are public for everybody find that?

Vince:

Yeah. There we do have my TACoS Tuesdays which stands for Total ACoS. And those are bi-weekly at least twice a month. I do those they’re typically at 10 o’clock and we can only promote a link like a week out at a time because of Facebook limitations. So really those are only on our social feeds. I’m working to try to see if I can get them included in the weekly emails that go out to, so that might be an area. People are going to also find that, but make sure you follow our social, especially our stories. There is one coming up next. Well, it depends on when this airs there’s one coming up. I’m going to go over in detail about these new detail pages that I just talked about. So that will be the next AMA. So if you want more information on that, go to YouTube. I do have a specific playlist for those, those ask me anything sessions. There’s about 24 different sessions in there now. So even if you can’t watch me live you can go in there and get trained up on those on those there. Other than that people will see me when the modules for Freedom Ticket 3.0.

Bradley Sutton:

Yeah, we’ve got a whole lot more than the original Freedom Ticket as far for PPC.

Vince:

It’s going to be a lot more broken out and a lot more information I hope people will find very useful.

Bradley Sutton:

Awesome, all right. WellVince, thank you for joining us again and we’ll definitely be reaching out to you sometime next year and let’s find out what’s new in Amazon, then what’s new in Adtomic and what else you’ve been up to all right?

Vince:

Sounds good. Thanks.


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