Case Study: Gravity Group
North America's sole distributor of Envy, Fasen, and Vital scooters setting the pace with innovative, durable stunt scooters.
The team wanted a way to track competitors & markets effectively.
Book your free demoDominated their market but needed insights to maintain their position.
Book your free demoGranular data helped to refine their product development strategy.
Book your free demoNew strategy & Market Tracker 360 helped earn 27% market share.
Book your free demoThe Challenge
The primary challenge Gravity Group faced was the difficulty in tracking competitor activities and market trends effectively.
01
Quantitative data on competitors and market trends played a significant role in maintaining brand dominance in a competitive marketplace.
02
The team suspected a general market downturn after the pandemic, but they lacked the data to substantiate their speculations.
03
The team could not capitalize on opportunities to defend their brand equity without the proper data and information.
04
A process for research & development was needed to gain comprehensive insights into the market, specifically competitors’ performance.
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Their Strategy
Market Tracker 360 revolutionized Gravity Group's approach to market intelligence.
01
With Market Tracker 360, the team was able to identify branded and non-branded keywords with the highest potential to boost sales.
02
The ability to identify the proper keywords also helped to minimize the team’s advertising expenditure, resulting in 12% ACoS.
03
Access to data, such as competitor’s top revenue-generating products, enabled Gravity Group to refine their product development.
04
With the ability to view granular data, the team aimed to exploit identified opportunities to enhance competitiveness in the marketplace.
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The Results
Gravity Group leveraged Market Tracker 360 and Adtomic to significantly improve the team’s operational efficiency
01
After just 3 months of using Market Tracker and Adtomic, Gravity Group succeeded in reducing their advertising cost of sales by 18%
02
The team began to better notice changes in market trends & understand shifting consumer preferences in the post-pandemic world
03
Leveraging insights on competitor pricing and best-selling products enabled the team to implement better strategies.
04
Helium 10’s tools and an updated strategy bolstered Gravity Group’s resilience and adaptability to market dynamics.
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