No Followers? Your Roadmap to Make Money with the Amazon Influencer Program in 2025 Gracey Ryback , Amazon Live Creator and Influencer 8 minute read Published: July 17, 2025 Share: URL copied Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free Table of Contents Understanding Onsite vs. Offsite StrategiesHow to Get Started as an Amazon InfluencerStep 1: Set Up Your Social Profile and Choose Your NicheStep 2: Create Starter ContentStep 3: Apply to the Amazon Influencer ProgramStep 4: Unlock Onsite PlacementsStep 5: Define Your Strategy- Onsite, Offsite, or BothStep 6: Research High-Potential Products with Helium 10Step 7: Build a Repeatable Content SystemStep 8: Monitor, Learn, and ImproveYour Next Steps Achieve More Results in Less Time With Helium 10 Sign Up For Free Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free The Amazon Influencer Program remains one of the most accessible ways to earn affiliate income online, even if you have no established following. In 2025, Amazon continues to prioritize creators who can deliver clear, product-focused content over those with massive audiences. That means the door is open for new creators to join, get approved, and start earning through both onsite and offsite strategies, without needing thousands of followers to get started. In this guide, you’ll learn exactly what it takes to qualify, how to create content that gets approved, and how to make the most of Amazon’s built-in traffic (onsite) while also tapping into your own social channels (offsite). You’ll also see how Helium 10’s Influencer Directory Chrome Extension can help you choose the right products to promote so you don’t waste time on items that won’t sell. Understanding Onsite vs. Offsite Strategies The Amazon Influencer Program offers two complementary ways to earn commissions. Onsite refers to videos that appear directly on Amazon. These shoppable videos can show up on product detail pages, in search results, or on your own storefront. The major benefit here is that Amazon provides the traffic for you. Once your video is approved and placed on a product page, it can earn commissions passively as customers shop. Offsite means promoting Amazon products on your own social channels like TikTok, Instagram, YouTube, or blogs. You use affiliate links to drive your audience to Amazon, earning a commission on any qualifying sales. This approach puts you in control of the traffic and is ideal if you have an engaged community or are willing to build one over time. While you can choose to focus on either onsite or offsite, the most successful influencers eventually do both, diversifying their income and reach. How to Get Started as an Amazon Influencer Step 1: Set Up Your Social Profile and Choose Your Niche To join the Amazon Influencer Program, you’ll need a public social media account on TikTok, Instagram, YouTube, or Facebook. Amazon uses this to review your content and see if you’re a good fit. You don’t need thousands of followers, but you do need a profile that shows consistent posting and real content, preferably product-focused. Choosing a clear niche helps your content stand out. Think about what you actually use in daily life. It could be kitchen gadgets, fitness gear, beauty products, home organization, or anything you can authentically recommend. Staying focused on a category makes your videos more discoverable and builds trust with viewers. Step 2: Create Starter Content Before applying, it’s smart to publish a few pieces of product-focused content. This helps prove to Amazon that you understand how to demonstrate and discuss products in a clear, helpful way. Start simple. Record a few short unboxing videos, product demos, or “top picks” roundups in your niche. You don’t need cinematic quality. Use good lighting, steady framing, and clear audio. Keep the focus on the product, explaining why you like it and how it solves a problem. Even 5 to 10 strong, consistent posts can be enough to qualify. Step 3: Apply to the Amazon Influencer Program Once your social profile has some product-focused content, you can apply directly on Amazon’s Influencer Program page. Connect your social account, choose your storefront name, and wait for Amazon’s review. Amazon is looking for creators who post consistently, have real (even small) engagement, and share content that makes sense for product promotion. If you get declined, it’s not the end. Simply continue posting, improve your content quality, and reapply after 30 days. Step 4: Unlock Onsite Placements Approval is only the first step. To have your videos actually appear on Amazon product detail pages and other onsite placements, you’ll need to complete an extra requirement: uploading at least three qualifying shoppable videos to your storefront. These videos must follow Amazon’s content guidelines. That means clear visuals, understandable audio, and a real focus on the product. Once you have three approved, you unlock the ability to have future videos featured onsite, where Amazon’s own shoppers see them. This is where a lot of passive commission potential comes from. Step 5: Define Your Strategy- Onsite, Offsite, or Both With approval and your initial videos uploaded, you can choose to focus on onsite, offsite, or both. Onsite strategies are all about building a consistent library of shoppable videos that Amazon surfaces for its shoppers. The key is to think like a customer. Show the product in use, highlight real features, and answer questions a shopper might have. The clearer and more useful your videos are, the more Amazon is likely to show them on high-traffic product pages. Offsite strategies involve promoting your Amazon storefront or affiliate links through your own channels and audience. This is your chance to take control of traffic and build your brand. TikTok, Instagram, YouTube, and personal blogs are all powerful channels for driving traffic to Amazon listings. For TikTok, consider short, snappy demo videos that link back to your storefront in your bio. Use trending sounds and formats to increase discoverability, but make sure your content stays focused on the product’s real benefits. Instagram Reels and Stories are great for unboxings, behind-the-scenes uses, and swipe-up links for followers. YouTube can be used for in-depth reviews or “Top 10” lists with affiliate links in the description. If you want to get even more strategic, try these additional offsite approaches: Build a dedicated “link in bio” page on something like Linktree or your own website, organizing your top recommended Amazon products for easy access. Collaborate with other small creators in your niche to cross-promote each other’s storefronts or affiliate links, expanding your reach with minimal cost. Use TikTok or Instagram ads to amplify your best-performing organic posts that promote Amazon links. This can be highly cost-effective if you’ve already validated which videos convert. Create seasonal or themed gift guides (e.g., “Back to School Essentials” or “Holiday Kitchen Must-Haves”) and share them across all your channels. Integrate Amazon affiliate links in blog posts, email newsletters, or even Pinterest boards for long-tail, search-driven traffic that can keep earning over time. Offsite strategies reward creators who know their audience well and can craft authentic, persuasive recommendations. When you combine these with consistent onsite content, you unlock both Amazon’s built-in traffic and the power of your own community to maximize your commission potential. Step 6: Research High-Potential Products with Helium 10 One of the most common mistakes new influencers make is promoting random products without considering demand, competition, or commission potential. This is where the Helium 10 Influencer Directory Chrome Extension becomes a critical part of your strategy. Using the extension, you can research directly on Amazon’s site to identify which listings already have influencer videos and which don’t. It helps you spot under-served products where your content will stand out. You can also see estimated commission rates and revenue opportunities, ensuring you focus on products that will actually sell. This approach turns guesswork into strategy. Instead of wasting time on saturated, low-commission products, you’ll target items with real potential, maximizing your return on each video you create. Step 7: Build a Repeatable Content System Consistency is key. Instead of overthinking production value, focus on posting regularly. A good weekly plan for new influencers might include recording two new shoppable videos for your Amazon storefront, creating one or two posts on TikTok or Instagram with affiliate links, and updating your Amazon Idea Lists with fresh, curated recommendations. Batch your filming sessions to save time. Plan scripts or bullet points in advance to make your videos smooth and efficient. Over time, this system will build a library of evergreen content that continues earning for you passively. Step 8: Monitor, Learn, and Improve Once you’re live, don’t forget to track your performance. Amazon’s Influencer dashboard will show you views, clicks, and commissions earned. Identify which products convert well and consider creating follow-up videos, comparisons, or seasonal updates for them. Keep refining your approach. Test different hooks, angles, or lighting setups. The goal is to continually improve your content quality and relevance, making your storefront the go-to destination in your niche. Your Next Steps You do not need a massive following or viral videos to succeed in the Amazon Influencer Program. You need a clear niche, consistent, helpful product content, and the right tools to guide your strategy. With the Helium 10 Influencer Directory Chrome Extension, you can skip the guesswork and focus on products with real potential. Whether you’re building for onsite placements that leverage Amazon’s traffic or driving your own sales offsite through your social channels, the roadmap is clear and accessible to any motivated creator. Get started today by installing the Helium 10 Chrome Extension, applying to the Amazon Influencer Program, and uploading your first three shoppable videos to unlock onsite earning potential. Your journey as an Amazon influencer starts here. Gracey Ryback , Amazon Live Creator and Influencer With over 1.5 million followers across her social media platforms, Gracey Ryback is a recognized voice in the e-commerce and creator economy space Published in: AmazonBeginnerBlogIntermediateMarketing Share: URL copied Share: Published in: AmazonBeginnerBlogIntermediateMarketing Thought Leadership, Tips, and Tricks Never miss insights into the Amazon selling space by signing up for our email list! Subscribe Achieve More Results in Less Time Accelerate the Growth of Your Business, Brand or Agency Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions. Get Started