Your Expert Resource for Amazon Ads Management 

Introducing Helium 10 Ads Academy, the re-envisioned video course focused on Amazon Ads management. If you were one of the 50,000+ students who learned the ropes of Amazon advertising through our previous course, get ready. We’re taking things to the next level.  

It’s not just about PPC anymore. Amazon’s ad ecosystem has evolved, and we are here to teach you everything from Sponsored Products to Sponsored Display, DSP, AMC, and more; with a focus on why each strategy matters for your brand’s growth. 

Meet Your Instructors: Destaney & Bradley 

You’re in expert hands. Destaney is one of the most recognized thought leaders in Amazon advertising today, managing over $500 million in annual ad spend across brands of every size. Alongside her is Bradley, Helium 10’s own Amazon expert, managing hundreds of campaigns himself. 

Together, they’re here to help: 

• New sellers who’ve never touched a campaign 
• Brand managers seeking to align ads with business goals 
• Advanced advertisers keeping pace with Amazon’s rapid-fire updates 

What’s in Module 1? 

Module 1 sets the stage with everything you need to start your Amazon ads the right way. Here’s what you’ll walk away with: 

Why Amazon Advertising Matters 

We start with the big picture; why Amazon advertising is crucial, especially for private label and brand owners. We cover how ads impact your organic rank, reviews, and overall momentum on Amazon. 

How to Launch Your First Sponsored Products Campaign 

We break down how Sponsored Product ads work and why they drive 70–80% of Amazon ad sales. You’ll learn about placements, ad formats, and how even a brand-new product can show up on page one with the right targeting. 

Understanding Ad Types, Targeting & Match Types 

• Ad Types: Sponsored Products, Sponsored Brands, Sponsored Display 

• Targeting: Manual vs. Automatic, Product vs. Keyword, Audience targeting 

• Match Types: Exact, Phrase, Broad—and how to use each for control and scale 

How to Launch Your First Sponsored Brand Campaign 

Learn how to use video and lifestyle imagery to build trust, improve click-through rates, and promote multiple products or your brand storefront. This lesson shows how creative assets can give you a serious competitive edge. 

How to Launch Your First Sponsored Display Campaign 

We demystify Amazon’s most misunderstood ad type. Sponsored Display enables audience targeting, retargeting, and off-Amazon visibility. This lesson gives you the tools to drive awareness and conversions, even if you are still growing as a seller. 

This Is Just the Beginning 

By the end of Module 1, you’ll understand how each ad type fits into the Amazon ecosystem and become better prepared to launch your first campaigns. 

Coming up next: how to get your listings retail-ready, conduct smart keyword research, and build ad strategies that scale. We have SEVEN total modules to help you master Amazon Ads.

Ready to learn everything about Amazon Ads management? Click into Module One and start your journey with Helium 10’s Ads Academy.