How You Set Up Your Amazon Ad Campaigns Might Be Costing You Money 

Here’s the truth most Amazon sellers don’t want to hear: 

Your Amazon ads performance might suck not because your keywords are bad… 
but because your campaign structure is broken. 

I don’t care how good your targeting is: if your campaigns are disorganized, cluttered, or built with zero naming strategy, you’re not going to get the results you want. 

In Module 3 of Ads Academy, Destaney and I are laying out the real-deal blueprint for setting up and organizing your campaigns like a pro. 

What’s Inside Module 3 of Ads Academy? 

You’ll learn everything you should’ve known before launching your 10th “Auto Campaign 4 (copy)” including: 

When to use one ASIN per campaign (and when it’s okay not to) 

Spoiler: if your products have different search intents (like unflavored vs. strawberry lemonade collagen), they should not be in the same campaign.  

Why campaign structure is about control 

When everything is bundled together in the same place, you are giving the platform permission to spend your budget however it wants. Meaning you are losing money and creating more work for yourself. 

How many keywords should go in a campaign? 

It’s not 5 or 50. The real answer depends on what your budget allows. Destaney breaks it down with real examples and how to calculate this out based on the type of results you want. 

Amazon Advertising Campaigns: Naming Conventions that Work 

Forget memorizing ASINs. We give you a plug-and-play naming system to keep your campaigns searchable, reportable, and scalable; even if you’ve got 1,000+ campaigns like some of our customers. 

Should you use multiple ad groups within a campaign? (Short answer: probably not.) 

Running multiple match types or products in one campaign sounds great… until you realize you can’t control where your budget is going. We show you why single-ad-group, single-ASIN campaigns give you way more control. 

Campaign Setup Has to be A Key Part of Your Strategy 

This isn’t about being organized for the sake of neat folders. A clean campaign structure: 

• Helps you test more efficiently 

• Gives you better visibility into performance 

• Makes it WAY easier to scale 

• Prevents wasted spend from overlapping targeting and underperforming ad groups 

We even show you real examples of what NOT to do; like campaigns with 129 keywords that never get enough budget to even collect data. 

Ready to stop letting Amazon decide how your budget is spent? 

Dive into Module 3 of Ads Academy and learn how to structure your ad account for scale, strategy, and sanity.