#SellerHacks 6 – Amazon Banned Keywords Helium 10 Team 5 minute read Published: October 25, 2019 Modified: September 29, 2022 Share: URL copied Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free Table of Contents The HackWhy This Hack WorksFrequently Asked Questions Achieve More Results in Less Time With Helium 10 Sign Up For Free Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free This is the sixth installment of the #SellerHacks series. These are based on hacks shared by Bradley Sutton at the SellerCon event in Las Vegas. It seems like it would be pretty straight-forward. Just follow four simple rules in order to stay on the right side of Amazon’s eCommerce law. 1. Titles must not exceed 200 characters, including spaces. 2. Titles must not contain promotional phrases, such as “free shipping” and “100% quality guaranteed”. 3. Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < 4. Titles must contain product-identifying information, such as “hiking boots” or “umbrella”. As many Amazon sellers have found out, keeping yourself in the online selling giant’s good graces sometimes involves a combination of fancy footwork and old fashioned detective work. A quick Google search of what constitutes a good Amazon-specific title brings us 390 million results in a little under three-quarters of a second. I’m going to hazard a guess and say that there are more than a few differing opinions on how to go about slaying this particular listing optimization dragon. Even some of today’s largest technology companies hedge their bets. The Hack A lot of times, after Amazon sellers update their titles in Seller Central, the new version shows up perfectly in the back-end, and in spite of not getting any error messages, the changes never appear on the actual product page. It’s obvious that something has upset Amazon; but what is it? Well, here’s how you’re going to find out the keywords you’ve placed in your title that are forbidden by Amazon. Go to Seller Central and open up a case. Then, go to Listings → Product Page Issue → Fix Product Page Issue. Enter your ASIN and hit search. Now you’ll want to enter your title and this is where the detective work is going to come in. In this window, Amazon will tell you what they don’t like about your title, and you’ll have an opportunity to make the necessary changes. As you can see from this imagined title, Amazon is very clear about what they don’t like, which gives sellers ample opportunity to make the changes that will help you optimize your listings, and move your product up the page. Why This Hack Works Success on Amazon is almost always a moving target and it rewards a seller’s ability to react to changes in the marketplace as well as the fluctuations of Amazon’s wishes. That’s one of the things that makes it so exhilarating. Staying agile and leveling up your game by making these needed adjustments to your listings is just one more way that sellers can continue to compete and thrive in Amazon’s volatile eCommerce playing field. Check out the whole hack here... Frequently Asked Questions Why does Amazon ban particular words in listings?Amazon bans certain words to protect customers as well as Amazon themselves. Amazon doesn’t want sellers to sell dangerous products, or have product listings that are misleading to customers. Where can I find a list of Amazon banned words?Amazon does not have an official list of words that are banned for Amazon listings. Look at the four simple rules mentioned at the top of this article, and you can also review the list of restricted products to have a better idea of potential banned keywords. How do I find keywords for my Amazon listing?One of the best ways to find keywords for your Amazon listing is using a keyword research tool. There are many options online. Another way to find keywords is to start typing into Amazon’s search bar and keyword suggestions will pop up. Helium 10 Team The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by six-figure per month Amazon sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis. Published in: BlogKeyword ResearchListing Creation Share: URL copied Share: Published in: BlogKeyword ResearchListing Creation Thought Leadership, Tips, and Tricks Never miss insights into the Amazon selling space by signing up for our email list! Subscribe Achieve More Results in Less Time Accelerate the Growth of Your Business, Brand or Agency Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions. Get Started