How to Easily Find TikTok Influencers for Your Brand in 2025

In 2025, sellers who learn how to partner with the right creators are seeing outsized returns with smaller budgets. Whether you’re focused on Amazon or expanding into TikTok Shop, the secret isn’t just finding influencers – it’s knowing how to choose the right ones, reach out the right way, and track what actually drives results.

TikTok continues to be one of the most effective channels for driving brand awareness and product sales, especially when working with nano and micro-influencers. In this guide, we’ll walk you through the process of identifying TikTok creators who can move the needle for your brand and show you how to use Helium 10’s newest tools to turn your influencer strategy into real revenue.

 The Power of TikTok Influencers in 2025

There’s a reason influencer marketing hasn’t slowed down on TikTok: the results speak for themselves. Nano-influencers (creators with 1,000 to 10,000 followers) are averaging 14–15% engagement on their videos, far higher than their Instagram or YouTube counterparts. And brands are noticing. According to recent data, 61% of companies now use TikTok as a core part of their influencer marketing strategy.

The takeaway? You don’t need to chase massive followings to get results. With the right discovery and outreach strategy, smaller creators can deliver serious ROI, especially when paired with Helium 10’s TikTok Shop tools.

Define Your Strategy Before You Search

Before you even open TikTok or start plugging keywords into search tools, you need to get specific about your goals. Are you trying to build awareness for your brand? Drive traffic to your TikTok Shop? Push more conversions on Amazon? Your objective should guide the kind of influencers you look for – and how much you’re willing to invest.

Next, define your ideal creator profile. What niche do they operate in? What kind of content do they post? Does their audience align with your target customer?

You’ll also want to decide what level of creator makes the most sense for your budget. Nano-influencers (under 10K followers) offer incredible engagement at a lower cost, while micro-influencers (10K–50K followers) can offer a broader reach. Set clear expectations for cost per post or per campaign to avoid overextending your budget when outreach begins.

Discovering the Right Influencers on TikTok (Without the Manual Work)

There are two ways to find TikTok influencers: the hard way, and the Helium 10 way.

You can start by searching hashtags like #homegymhacks or #budgetskincare, scrolling through endless videos, checking profiles manually, and tracking everything in spreadsheets. It works, but it doesn’t scale. And it’s easy to miss rising creators in emerging niches.

Or you can use the TikTok Shop Influencer Finder inside Helium 10.

With this tool, you can instantly search TikTok creators by keyword, category, engagement rate, and more– all inside a clean, filterable dashboard. It lets you bypass TikTok’s 50-message per day outreach limit, surface high-potential creators faster, and export your shortlist for organized outreach.

For Amazon sellers moving into TikTok, it cuts hours out of the discovery phase and lets you focus on building relationships instead of chasing leads.

Vet Before You Reach Out

Once you’ve got a shortlist, it’s time to evaluate who’s actually a good fit. Engagement rate is a starting point – aim for 12% or higher for nano-creators, and at least 8% for micro-influencers.

But don’t stop there. Look at their posting frequency (are they consistent?), the tone of their content (does it align with your brand?), and most importantly, their audience. Are their followers actually the customers you want to reach?

Creators who check all three boxes; – engagement, consistency, and alignment,- are worth the outreach.

Reach Out With Purpose

Influencers get dozens (or even hundreds) of DMs and emails every week. A strong pitch stands out because it’s specific, respectful of their time, and clearly communicates what you’re offering.

Keep your message short. Mention something you liked about their recent content. Clearly explain what the collaboration would involve, and be sure to include budget, timeline, and deliverables. And make it easy for them to say yes, or ask questions.

Inside Helium 10’s Influencer Finder, you can save and reuse high-performing outreach templates so you’re not reinventing the wheel every time.

Measure Results with Built-In Tools

This is where most brands drop the ball. They launch an influencer campaign, but don’t have a system for tracking performance, especially across different platforms.

Helium 10 solves that with two key features:

• TikTok Shop Profitability Calculator (Chrome Extension): Instantly calculate whether a product is worth listing on TikTok Shop. It factors in fees, fulfillment costs, and commissions so you don’t waste time on low-margin items.
  
• TikTok Integration in Profits Dashboard (Diamond users): See your TikTok revenue, ad spend, and margins alongside Amazon and Walmart performance. Get a full picture of your multi-channel ROI in one place.

When you can tie content performance directly to dollars earned, scaling your influencer strategy becomes a data-driven decision, not a guessing game.

Final Tips: Scale What Works for Your TikTok Influencer Program

Start small with 2–3 creators. Measure performance. Look for repeatable signals like strong engagement, audience relevance, and positive feedback in comments.

Then scale what works. Keep building relationships with top-performing creators. Repurpose their content into ads, shoppable videos for your brand page, and product page assets. Utilize Helium 10’s toolset to track every campaign as you grow.

Ready to Start?

Influencers are one of the most powerful growth levers available in 2025 and with the right strategy and tools, you don’t need a massive budget to make it work.

Start using the TikTok Shop Influencer Finder today, and turn creator discovery into a repeatable, profitable part of your business.

👉 Explore the Influencer Finder
👉 Try the Profitability Calculator
👉 Track your TikTok ROI in the Profits Dashboard