Learn the steps of setting up Facebook offers so you can give them out to your social media followers.
You’ve watched how Manny uses Helium 10’s Cerebro to rank products on Amazon using the Cerebro Product Rank formula (CPR). Then you learned how to find a Custom 2-Step Storefront URL to target specific keywords in your marketing campaigns. The question now is, “How in the heck do I get all these coupon codes from Amazon into the hands of potential customers?” The answer – Facebook Offers.
In this video, you’ll watch as I do the following:
- Generate multiple single-use coupon codes for a product
- Set up a 2-Step Storefront URL to send outside traffic
- Create a Facebook Offer
- Create a Facebook Ad to advertise the offer
- Create a Rule so the Ad automatically turns off after a certain number of coupon codes have been claimed
- Discover how after only 48 impressions of the Ad, two offer codes had been claimed and resulted in one immediate sale
So with that, let’s get into creating Facebook Offers, shall we?
Step 1: Set Up Your Amazon Promotion
The first thing we are going to do is set up our Promotion from within Amazon Seller Central (click here to view Amazon’s Guide).
Choose Advertising from the drop-down menu and then choose Promotions.
From there we want to create a Percentage Off promotion.
Next, you’ll choose your Promotion Conditions. In this example, we are promoting our Scribble It Dry Erase Markers and giving it an 80% Off discount.
Following that, you’ll want to pay close attention to your Start and End times.
When you first set up an Amazon promotion, it won’t be ready for use until 4 hours later…
So be sure to jot down the following promotion information:
- Start Date
- Start Time
- End Date
- End Time
After that, we will set up our Additional Options. For this example, we are going to create 100 single-use coupon codes to distribute via a Facebook Offer.
Choose Single-Use claim codes and make sure the One redemption per customer box is checked.
Extremely Important! Make sure the checkbox “Detail page display text” is NOT checked.This box should not be checked by default for single-use codes, but always double check to make sure this box does not have a checkmark on it.
I had to learn this lesson the hard way. Here’s an interesting story:
When I was new to the whole Amazon thing, I once set up a Group coupon code for a $1 giveaway and because I was naive (shouldn’t have used a Group Code), I didn’t know to click “Customize messaging” at the bottom to view and uncheck the Detail page display text. My $1 coupon code showed on my product listing page, and you guessed it…I lost my entire inventory for $1 per unit.
Even worse, since I was brand new I had a shoestring budget and not only did I have to fork up more money for new inventory, but I owed Amazon something like $1500!
So the moral of the story is to be sure the “Detail page display text” is NOT checked.
Step 2: Set Up and Download Your Coupon Codes
Before we move onto creating our Facebook Ad and Offer, let’s first generate the number of single-use coupon codes we need and download them to our computer (we’ll have to upload these codes to Facebook later on).
Go to Advertising > Promotions and then click Manage Your Promotions.
Under Promotion Status, choose Pending from the drop-down menu (if your promotion is currently active, then you will select that).
Click Manage Claim Codes.
Provide a Group Name and enter the quantity of coupon codes you want to hand out.
I usually enter more than what I need because, from my experience, you might hand out 20 coupon codes in one day. In reality, however, not all 20 people are going to use them. Therefore, I typically hand out a little more each day then what I want to be used.
The final step is to download the coupons to your computer (you may have to refresh your browser a couple of times before the download link becomes available).
The file you download will be a zip file, so you’ll need to unzip it after downloading in some cases.
Step 3: Set Up Your Facebook Ad and Offer
So just to recap…
Before you set up your Facebook Ad and Offer, make sure you have done the following:
- Set up your Amazon promotion
- Made a note of your promotion’s start time and date as well as end time and date
- Created and downloaded your single-use coupon codes
Now it’s time to head over to Facebook and set up both an Ad and an Offer.
What’s the difference between Facebook Ads and Facebook Offers, you ask?
Well, the Offer is what you’re providing to people, such as a certain percentage off coupon code to your product.
The Ad is what you use on Facebook to market the Offer (i.e., it’s where you target an audience and position your offer in front of… for a price).
Here’s the Ad I ran in this example:
You can download the Photoshop PSD file right here.
I should also mention that before you start using Amazon’s name in your advertising, you might want to take a look at their Brand Usage Guidelines.
Remember that Facebook image files should be 1200px by 628px and once you put together an Ad image, head over to Facebook’s Ad Manager and create a campaign for Traffic consideration.
Afterwards, you want to drive traffic to a Website and be sure to select the Offer option to the “On” position so you can create the offer (where we’ll upload the Amazon promo codes too).
Now comes the time to create Facebook Offers.
For more details on how to set Facebook offers up, jump ahead to 8:10 in the video above, but for now, here’s what you’ll need to set up the offer:
- Offer title
- Offer details
- End date and end time of the offer (be sure this time frame coincides with your Amazon promotion start times and end times)
- Offer URL (this is your Custom 2-Step Storefront URL)
- Your list of single-use coupon codes
- A program like Excel or Google Sheets to edit and upload a .csv file (spreadsheet file)
- Terms and Conditions of your offer (e.g., “One coupon redemption per customer”)
When you download the .csv file, you’ll want to paste your coupon codes into two columns–A and B, but starting in row 2. Jump to 11:30 in the video for more information about pasting in the coupons codes to the spreadsheet.
Once you’re finished creating your offer, you’ll head back to your Facebook Ad and set up your audience targeting. For this example, I decided to target teachers since I know many school rooms use dry erase marker boards (plus I’ve noticed some educational institutions buying my son’s markers).
Next, you’ll need to set up your Ad Budget and Schedule.
In this example, I left the budget at $20 a day.
Pay real close attention to your scheduling of the Ad. Remember that Amazon has a 4-hour delay from the time you create your promotion and the time it goes live. You don’t want to set up your Ad to run immediately if your Amazon promotion doesn’t go live for another three or four hours, so be sure to plan accordingly.
Once that is set, you can move onto uploading your Ad Image and creating the Ad Text.
Click to create your Ad and if you did everything correctly. Facebook should approve your Ad shortly and it’ll be scheduled to run when your start time is reached.
Step 4: Set A Facebook Rule
The last step is to set up a Facebook automated Rule which will automatically pause my Ad should a certain amount of Results (i.e., coupons) be reached (see 18:40 in the video).
Finally, give your Rule a name and then you’re all set to start handing out coupons via your Facebook Offers. Just remember if your Rule pauses your Ad, you’ll need to manually reactivate it the next day or whenever you want the Ad to begin running again.
How Soon Before My Example Made A Sale?
As you can see near the end of the video above, after about 40 minutes from the time my Ad began running, one of my coupons had been claimed which turned into a sale on Amazon.
Tip: When doing giveaways with your Facebook offers, it’s a good idea to find a way to limit how many units a customer can order at one time. One way to do this is to set your product’s “Max Order Quantity” in your product’s “Offer” tab to the maximum number of units you want people to be able to order at one time.
One thing to watch out for when setting your maximum order quantity is 3rd-party applications which also manipulate this number. For example, you can set your Max Order Quantity in Manage by Stats.
So what happens if you set your Max Order Quantity in Seller Central to 2 and Manage by Stats has it at 10? My advice is to make sure these values are the same and after you’re finished with the promotion, go back in and change these numbers to a value you are normally comfortable with.
Do you run Facebook offers? If so, what tips can you add which might help those who are new to the game? List them in the comment below.
John Hoff is an e-commerce/Amazon seller, entrepreneur, Helium 10 user, and Amazon FBA High Rollers Facebook Group member. “It’s my mission in life (purpose) to continue to grow in my education, success, and achievement so that I may share with others what I have learned in an effort to contribute and help them achieve their own success. I have an obsession to evolve as a person. My positive self-interest is the best way I can contribute to those around me.”