Is Getting an Amazon FBA Coach/Mentor Worth It?

What’s the Value of an Amazon FBA Coach?

Athletes aren’t the only ones who benefit from direction and motivation. Effective coaching is the key to unlocking your full potential, whether you’re working on your slapshots or sales figures, improving your touchdowns or TACoS, or gunning for 3-pointers or 7 figures. And if there’s one place full of potential, it’s the Amazon marketplace.

The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.

Vince Lombardi, American Football Legend

Unsurprisingly, we constantly see people asking about Amazon FBA coaching in our Facebook groups. Nine times out of ten, however, they’re swarmed by a dozen people offering their “Amazon FBA for beginners” mentoring services. It can be difficult to distinguish the professionals from the snake oil salesmen.

How do you know who to trust? What’s the right way to determine which Amazon coaches are genuine, and which ones are simply taking advantage of new sellers? How much money is an Amazon coach actually worth? And frankly, what does being an “Amazon FBA coach” even mean?

Another big hurdle is cost. Some of the better Amazon business coaches charge $200-500 a month. If working with them ultimately drives tens of thousands of dollars in sales for you, then yes—it’s totally worth it!

But for new sellers, this isn’t always feasible. 

Amazon FBA Coaching Isn’t Always What It Seems

We interviewed some people who have had interesting experiences with coaching and mentorship. One individual noted how they were using YouTube to learn about Amazon. They came across one channel that seemed to really know what they were talking about and had thousands of subscribers.

In the videos, the host talked about their coaching/mentorship program, so this individual decided to sign up. One thousand dollars later, they realized that the host did not know as much as they originally believed, flushing $1,000 down the drain that could have been used more productively for other things.  

This same future Amazon seller got connected with another group coaching system that was only about $100 a month. They figured they would lose $100 instead of $1,000 in the worst-case scenario. They had a much more pleasant experience and were able to learn from the mentors, as well as the others in the group, and even made long-term friends.  

Their advice for others? “Be careful when you choose a mentor because some, even though they run an Amazon business, may not have the knowledge that you need to start and succeed in this field.”   

Look Beyond Sales to Find a Good Coach or Course

Don’t just look at someone’s Amazon private label revenue to determine whether they would be a good Amazon business coach. Just because someone only grosses $10,000 a month does not instantly make them useless as a coach. Conversely, just because someone grosses $100,000 a month does not instantly make that person a great coach.  

Helium 10’s Bradley Sutton is the host of the most-listened Amazon podcast in the world, traveling internationally to speak and educate people on Amazon. And yet, he hasn’t launched a single private label product. His experience comes from helping other sellers and companies launch more than 400 products. Don’t rely on a single screenshot of someone’s Amazon sales to conclude whether they’re knowledgable or not.

To clarify, not all Amazon coaches are bad—we know plenty of great ones. But how do you know what (or who) you need?  We’ve received countless messages from our customers asking us who we recommend for coaching or if we offer coaching ourselves. 

In the past, the answer was always no. But no longer. 

We now have Freedom Ticket.

What Is Freedom Ticket?

Voted the #1 “Best Amazon Training Course” by a leading seller poll, Freedom Ticket is the definitive Amazon coaching solution for novice and veteran sellers alike. Originally developed by legendary e-commerce seller Kevin King, the updated Freedom Ticket z4.0 course now features even more Amazon experts in 9 comprehensive modules.

In addition to Kevin King, you’ll learn proven Amazon best practices from world-renowned authorities like:

• Bradley Sutton (Director of Training & Chief Evangelist, Helium 10)
• Scott Deetz (CEO, Northbound Group)
• Destaney Wishon (CEO & Co-Founder, BTR Media)
• Burak Yolga (Founder, ForceGet International Logistics and Supply Chain)
• Afolabi Oyerokun (Co-Founder, HONU Worldwide)
• Carrie Miller (Principal Brand Evangelist, Helium 10)

Concise and actionable, these on-demand video modules are hosted on the incredibly user-friendly Kajabi platform, optimized for your favorite desktop or mobile device. Freedom Ticket makes reviewing what you’ve learned easy with AI-powered lesson summaries and downloadable PDFs of key takeaways. As you work through the course, you’ll earn badges for the completed modules to celebrate your progress.

Freedom Ticket’s expert-taught modules cover a variety of mission-critical Amazon topics, including:

• Business Branding & Setup
• Product Research & Sourcing
• Listing Optimization & SEO
• Supply Chain & Logistics
• Compliance & Risk Management
• Advertising & Launch Strategies

What’s more, Freedom Ticket includes an Amazon Influencer Bootcamp series and a variety of other bonus modules, teaching practical strategies for optimizing product inserts, Amazon PPC campaigns, and brand building.

Through learning, I went from selling $30,000 per month to $110,000 per month now. Thank you.

Robin X, Freedom Ticket student

Learn more about how Freedom Ticket can teach you how to drive spectacular Amazon success.

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