Alibaba Alternatives: 15 Sites Like Alibaba in the USA, India & Europe

Alibaba is a multinational conglomerate, based in China, that helps people buy and sell online.

It is a digital marketplace comprising multiple websites that allow users to find products from different sellers It also provides other services like payment systems and cloud computing. 

Its original domain – – connects B2B wholesalers and manufacturers from around the world. 

But isn’t the only website that provides these services, and many retailers across the world provide attractive alternatives with unique benefits – at competitive services that are worth considering.

In this guide, the online retail experts at Helium 10 look at 15 of the most popular Alibaba alternatives from across the globe, and how they can boost your business.

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Why Is It Important to Find Alibaba Alternatives?

Despite the desirable services provided by an array of suppliers on Alibaba, there are several reasons why sellers may want to find alternative sources of wholesale trade. These include:

  • Price Competitiveness: Alternative suppliers may offer better prices or more favorable terms. This lets sellers increase their profit margins or offer competitive pricing to customers.
  • Product Differentiation: Some sellers may seek unique or specialized products that are not easily found on Alibaba. Alternative suppliers can provide access to a wider range of products, helping sellers stand out in the market.
  • Quality Assurance: While Alibaba has mechanisms in place to verify suppliers, some sellers may prefer competitors that have a proven track record of delivering high-quality products consistently.
  • Personal Relationships: Building direct relationships with alternative suppliers can foster better communication. This leads to greater supplier trust and potential for customization or tailored solutions. 
  • Supply Chain Resilience: Relying solely on a single platform like Alibaba may pose risks in terms of supply chain disruptions. Using alternative suppliers can provide backup options in case of emergencies while reducing dependence on a single source of products.
  • Niche or Local Markets: Alternative suppliers may specialize in niche or local markets. This offers sellers access to unique products or catering to specific customer preferences not covered by Alibaba.
  • Control and Flexibility: By working with alternative suppliers, sellers have more control over their sourcing strategies, negotiation terms, and the ability to adapt quickly to changing market demands. 

Websites Similar to Alibaba

Business-to-business trading websites are common around the world, and there are many viable alternatives to Alibaba to help businesses find attractive wholesale suppliers and goods and, ultimately, boost their bottom lines.

Here are a few alternatives found within the USA, India, and Europe:

US Alibaba Alternatives

Amazon Business

Amazon Business USA is a branch of Amazon that caters specifically to businesses. It offers a wide selection of products, including office supplies, industrial equipment, technology, and more.

Amazon Business differentiates itself from other B2B suppliers through its vast product selection, convenience, and seamless online purchasing experience. 

It leverages the strength of Amazon’s e-commerce platform, offering a wide range of products, competitive pricing, fast shipping, and features tailored for business customers.


Thomasnet is an online platform that connects industrial buyers and suppliers in the US.

It serves as a comprehensive directory of American manufacturers and suppliers across various industries, providing a platform for businesses to source products and components.

It specializes in domestic sourcing, providing a comprehensive directory and platform for businesses to find and engage with trusted suppliers within the United States.

Wholesale Central

WholesaleCentral is an online directory and marketplace that focuses on connecting buyers with wholesale suppliers in the United States.

It offers a wide range of product categories, including apparel, electronics, home goods, and more – and serves as a platform for businesses to find and source products at wholesale prices.

It offers a wide range of products across various categories, catering to businesses seeking domestic sourcing options.


eWorldTrade is an online B2B marketplace that connects buyers and sellers worldwide, including those based in the United States.

It offers a platform for businesses to trade products and services across various industries – facilitating global sourcing and enabling businesses to connect with suppliers and expand their international trade.

eWorldTrade differentiates itself from other B2B suppliers by offering a wide range of product categories and facilitating international opportunities, supporting businesses to expand their reach and access a diverse network of suppliers.


Global Sources is an online platform that connects US buyers and suppliers. It provides a range of services, such as trade shows, online marketplaces, and industry-specific reports to facilitate B2B trade and sourcing. 

The platform specializes in a wide range of product categories, including electronics, gifts and home products, fashion, and more.

GlobalSources sets itself apart from other B2B suppliers through its comprehensive range of services – including virtual factory tours, business matching services, and a VIP community.

Alternatives to Alibaba in India


IndiaMART is one of the largest online B2B marketplaces in India. It connects buyers with suppliers across various industries, facilitating trade and business transactions.

The company offers a wide range of products and services, enabling businesses to find suppliers, compare prices, and make purchases online. 

IndiaMART stands out from other domestic B2B marketplaces due to its extensive reach and market presence. It has a large supplier base and a vast range of products and services available.

Additionally, IndiaMART offers advanced search and filtering options, personalized recommendations, and robust customer support, enhancing the user experience for both buyers and sellers.


TradeIndia is a prominent Indian B2B marketplace that offers a comprehensive platform for buyers and sellers to connect and engage in trade.

It provides a wide range of product categories, including machinery, textiles, chemicals, and more.

TradeIndia stands out due to its advanced trade lead management system, extensive supplier database, and features like trade shows, trade alerts, and buyer-seller chat functionality.


ExportersIndia is a leading Indian B2B platform focused on facilitating export-oriented trade. 

It connects Indian suppliers with global buyers, providing a platform to showcase products and services internationally.

ExportersIndia distinguishes itself by emphasizing international reach and providing features tailored to meet the needs of businesses engaged in global commerce.


JustDial is a popular local search engine and directory in India that provides information on various businesses, including suppliers and manufacturers.

Justdial serves as a comprehensive platform for users to find and connect with local suppliers and service providers in India, making it a valuable resource for businesses and consumers alike.

Justdial is more of a directory than a complete B2B service and is best used in conjunction with other domestic websites. While it includes B2B listings, Justdial also offers a comprehensive range of services beyond trading, serving as a directory for local businesses with ratings and reviews.


WholesaleBox is an Indian B2B marketplace specializing in the fashion and textile industry.

It focuses on providing competitive wholesale prices, a large product selection, and convenient bulk ordering options to cater to the needs of retailers in India.

WholesaleBox caters specifically to retailers and bulk buyers in India, offering a wide range of products at competitive wholesale prices.

As a company, it commits to the needs of the fashion industry, and its convenient bulk ordering options set it apart from general B2B marketplaces.

European Alibaba Alternatives


Europages is a comprehensive online B2B directory based in Europe. It serves as a platform connecting businesses and suppliers across various European industries.

It provides company profiles, product listings, and contact information to facilitate business-to-business interactions and trade within the European market.

Europages stands out from other European B2B trading companies due to its extensive reach and comprehensive directory of European companies.

It covers a wide range of industries and countries within Europe, offering a large database of suppliers and manufacturers.

Europages’ user-friendly interface, multilingual support, and robust search functionality make it a valuable resource for businesses seeking European B2B connections.


Eezee is a Europe-based B2B marketplace that connects buyers with suppliers, primarily also from Europe.

It offers a wide range of products and services, facilitating efficient and convenient sourcing for businesses. 

Unlike Alibaba, which has a global reach, Eezee focuses on connecting buyers with suppliers specifically within the European market. 

This localized approach allows businesses to streamline their sourcing process and potentially benefit from shorter lead times, reduced shipping costs, and easier regional communication with suppliers.


SoloStocks is a European B2B marketplace serving multiple countries, including Spain, France, and Italy. 

SoloStocks leads with its focus on the local market, catering to businesses within specific European countries. All while providing potential language advantages compared with international platforms like Alibaba or broader European platforms like Eezee and Europages.

Europages Deutschland

Europages Deutschland is the German version of Europages, specifically catering to businesses in Germany.

It is a comprehensive B2B directory that connects German businesses with suppliers and manufacturers.

Europages Deutschland differs from Europages and Alibaba by focusing specifically on the German market, providing localized information, and facilitating business connections within Germany.

It offers a platform tailored to the needs of German businesses, including language support, localized search filters, and industry-specific information.


B2B GROWTH PRO is a European B2B lead generation company that helps businesses find qualified leads and potential customers across Europe.

It differs from Europages and Alibaba in its specific focus on lead generation services, rather than being a comprehensive B2B directory or marketplace.

B2B GROWTH PRO assists businesses in identifying and connecting with potential customers through targeted lead generation strategies, helping them grow their sales and expand their customer base.

Find Products to Sell with Helium 10

Looking to boost your business through Amazon Wholesale? Helium 10 Black Box helps you identify the perfect products to sell – with a database of over 450 million Amazon products, trends data, and custom search filters.

Black Box arms you with the data to make smart selling decisions. Find out which products are selling, find wholesale suppliers on Alibaba or one of the popular alternatives outlined in this guide, and use Amazon FBA to ensure smooth and seamless sales.

Sign up now or chat with our helpful team to find out more.

More From Helium 10

Ready to learn more about wholesaling and the opportunities available to your business? Check out our expert insights:

 For additional information on how to source Alibaba Products in person, check out our helpful podcast:


Frequently Asked Questions

Alibaba and Aliexpress serve different purposes. Alibaba is a B2B platform that connects businesses with suppliers for bulk orders and is ideal for entrepreneurs and companies looking for wholesale and manufacturing opportunities. AliExpress is a B2C platform, offering retail products for individual consumers. The best website, therefore, depends on your needs and whether you’re looking for bulk sourcing or individual purchases.

Yes, Alibaba is legal in the United States. Alibaba operates as an e-commerce platform connecting buyers and sellers globally. It is a legitimate and widely used platform for businesses and individuals engaging in international trade. However, users must exercise caution and conduct due diligence when engaging in business transactions on Alibaba or any other online marketplace.

Alibaba offers competitive pricing due to direct sourcing, economies of scale, market competition, and global sourcing from countries with lower production costs. This is why Alibaba is a cheaper market platform than other providers.


A dedicated copywriter with nearly 4 years of experience, Josh works with Amazon sellers and helps his clients succeed on the platform.

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