6 Strategies to Boost Sales on Amazon in 2025

Amazon doesn’t work the way it used to. Neither should your strategy.

1. Show up before they’re even shopping

One of the biggest mistakes you can make is waiting for shoppers to “find you” on Amazon. By that point, you’re buried in a sea of identical listings.

Today’s shoppers discover products through TikTok, podcasts, AI recommendations and long before they type anything into Amazon search. Brands that create demand early win the sale later.

Brands like Liquid Death and E.L.F. Beauty don’t just sell products. They create demand off-platform. For them this results in less competition, stronger loyalty, and higher conversions.

• Start building awareness outside of Amazon
• Target your ideal audience with precise messaging
• When they do head to Amazon, you’re already top of mind

2. Rethink your creative assets

Think your product images are enough? Not even close. 

Shoppers expect video, lifestyle content, and personalized brand moments especially in 2025’s AI-driven discovery era. But many brands struggle with having enough creative assets. With Amazon’s AI-powered Video Generator newest update, it offers multi-scene edits, custom adjustments, the tool is fast and low-risk. 

• Test videos with PPC before making big investments
• Tailor creative for each product, not just your brand overall
• Fill content gaps quickly with Amazon’s built-in tools

3. Simplify how you manage ads 

If the strategy’s off, ads only speed up the waste. Set them up right and they’ll work for you.

If everything’s thrown into one campaign with no clear direction, you’re not giving yourself a fair shot. A little structure goes a long way.

• Break out campaigns by what you actually want them to do (Awareness, Ranking, Efficiency, Loyalty) 
• Keep your ASINs organized and don’t dump them all in one place
• Your targeting and creative should fit the product, not the other way around

4. Drive traffic beyond the search bar 

Most brands stop at search results. Relying on search alone limits your visibility.

Amazon has plenty of ways to get your products in front of shoppers before they ever type a word into the search bar. Sponsored Display ads and Store-focused campaigns help you show up in more places and control the path to purchase.

• New-to-brand shoppers who visit your Store are more likely to convert
• They also spend more when they buy
• Some of the latest ad formats make it easier to drive that traffic where you want it

5. Optimize with Helium 10 Ads

Helium 10 Ads takes a lot of the busywork out of running campaigns, so you can focus on the stuff that actually grows your business.

Here’s what you can do:

• Set up Sponsored Products, Brands, and Display campaigns fast
• Find the right keywords without digging through endless reports
• Keep an eye on performance with simple dashboards
• Adjust bids and budgets without second-guessing every change

The less time you spend clicking around your ad console, the more time you have to focus on strategy.

See how Helium 10 Ads helps keep your campaigns on track.

6. Make sure you know who you’re selling to

The brands winning on Amazon aren’t guessing. They’re paying attention to how their shoppers think, search, and buy and then shaping everything around that. The better you understand your shopper, the better.

Your keywords, creative, and even your product listings should reflect the shopper you’re actually trying to reach.

• Do your keyword research with your ideal customer in mind
• Use clear, targeted creative that speaks to their needs
• Pay attention to what’s working, and adjust based on real behavior