Buy BoxHome > Glossary
Each product page has a ‘Buy Now’ button on the right side, adjacent to the product image and description, with a hierarchal list of other buyers listed below. Sometimes, this coveted spot is based on past sales history, and sometimes it’s rotated between sellers.
Amazon decides who earns the Buy Box position, but using Helium 10 tools to more effectively increase visibility and sales can help a merchant gain the buy box position. If you sell unique products under a private label, you are the most likely to have the buy box because no one else is selling the same product.