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Buy Box

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Each product page has a ‘Buy Now’ button on the right side, adjacent to the product image and description, with a hierarchal list of other buyers listed below. Sometimes, this coveted spot is based on past sales history, and sometimes it’s rotated between sellers.

Amazon decides who earns the Buy Box position, but using Helium 10 tools to more effectively increase visibility and sales can help a merchant gain the buy box position. If you sell unique products under a private label, you are the most likely to have the buy box because no one else is selling the same product.

Try our other products!

Xray – Amazon Product Research, inside the Helium 10 Chrome Extension, helps give Amazon sellers a bird's-eye view of a market as they browse through Amazon.

  • Free Trial with 50 Requests
  • Starting at $17/Month

Magnet – Find the most relevant, high-volume keywords so you can maximize organic traffic and skyrocket your sales.

  • Get 2 Uses Per Day For Free
  • Starting at $37/Month

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