#733 – Go-To-Market Strategy for Amazon Brands

Elizabeth Rivas returns with a behind-the-scenes look at how brands that sell millions (and even tens of millions) actually approach Amazon growth. Instead of relying on gut feel or “big keyword volume,” she explains how modern go-to-market has shifted to a question-driven approach, starting with what you need to know and using data to answer it clearly enough that even senior leadership can buy in.

A huge part of her edge is what she calls “storytelling data”: turning overwhelming reports into decisions. What to launch, how to position it, and what messaging will actually resonate. She also breaks down how customer reviews (and real customer language) can uncover product development wins, copywriting angles, and creative direction, so your listing speaks the way shoppers speak.

From there, Elizabeth walks through a practical launch workflow: validate demand with keywords, then use tools like Helium 10’s Market Tracker 360 tool to narrow a massive category into your real market—your price tier, your feature set, and your true peer ASINs. Finally, she dives into how AMC (Amazon Marketing Cloud) overlap reports and advertising intel can sharpen everything from targeting and creative to retargeting strategy and launch structure—plus what smaller-budget sellers can do right now to apply the same principles and win.

In episode 733 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:

• 00:00 – Introduction
• 02:02 – Elizabeth’s Backstory
• 04:00 – How She Entered Amazon (2017)
• 06:40 – Her Superpower: Storytelling Data
• 09:02 – Better GTM Than Gut & Keywords
• 10:35 – Review Insights For Copy & Product
• 13:00 – 5-Step Go-To-Market Framework for Amazon Brands
• 15:22 – Define Your True Market
• 21:47 – AMC Overlap Reports Explained
• 26:00 – Launch Ads: Week-One Structure
• 31:49 – Low Budget: Test & Document

Transcript

Bradley Sutton:

Elizabeth has been responsible for tens of millions of dollars of sales over the years online, and she talks in this episode about some of her unique go-to market strategies for product launch, advertising, and more. How cool is that? Pretty cool, I think.

Bradley Sutton:

Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show. It’s a completely BS-free, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we’ve got coming in from, I believe, Canada still, Elizabeth, a serious seller for years now. How’s it going, Elizabeth? Welcome back.

Elizabeth:

Very good, Bradley. Nice to be back on the show.

Bradley Sutton:

Yes. And we changed the format a little bit of our podcast for those listeners who are just tuning in or haven’t tuned in for a while. Elizabeth’s been on before, but the angle we have now is we’re trying to bring in people who are the actual brand or people who are working, who have worked or are working for brands, the actual people in it, not necessarily the educators and things like that of the world. That has moved to the AM PM podcast. Now, Elizabeth actually, because of her knowledge, she could actually qualify for either part here. She’s worked for a lot of brands that have sold millions of dollars online. She’s a thought leader in the space. You guys should follow her on LinkedIn. We’ll definitely give you the link to that. But specifically, today, I wanted to talk to you about a lot of your best practices. You have been responsible for selling millions of dollars online. And so, I know you have a good point of view about what brands out there, either brand owners or people who work for running brands, can learn from you. So, first of all, are you still in, I believe in Quebec before, or where were you?

Elizabeth:

So, yes, I was in the, well, I was, I am still in Quebec province of Quebec. So Eastern part of Canada, about an hour North of Montreal. Yeah. So a lot of snow here at the moment.

Bradley Sutton:

Yeah. We don’t know anything about that in Southern California here. Where were you born and raised?

Elizabeth:

Born and raised. So, I was born in a New York, Long Island, but I came in Quebec. I was like 18 months. So basically, I’m full Canadian. That said, all of my family’s either in New York or in El Salvador, Central America. So my, my parents come, come from there.

Yeah.

Bradley Sutton:

So you grew up speaking English, French and Spanish.

Elizabeth:

So, yeah. So native Spanish, French school and English school, actually in Quebec, you need to speak French and it’s a bilingual province. So you learn since the first grade, you start learning English. And then I did my bachelor degree in three languages, which only the first semester I had French, then everything was like an English and Spanish got to study.

Bradley Sutton:

It was in Spanish in Canada?

Elizabeth:

Yes.

Bradley Sutton:

I didn’t know. I didn’t know that was a thing.

Elizabeth:

Yeah. Yeah. Yeah. So basically, taking marketing, which is Mercadotecnia, marketing in Spanish. I also went abroad to Monterrey in Mexico and Mexico City also for a semester, which, which was great. But again, I never, I’ve never studied Spanish like written, you know, or I, I write it and I, as I speak it. So, part of the university where I went, most of them come from France and they were all very good to write it. I was good, you know, speaking it. So we compliment ourselves there and we helped each other.

Bradley Sutton:

Okay. Okay. Interesting. Interesting. Now, how many years have you been involved in e-commerce?

Elizabeth:

Um, so in business in general, it’s 15 years now that I’ve, you know, been working, um, more e-commerce I would say since 2017. Uh, so in 2017, I was, uh, working for a company called Pelican International. So basically, they do a lot of nauticals, water sports, you know, the kayaks, paddle boats, um, you know, fishing kayaks. And they wanted to launch this, uh, new, this beast that called Amazon. Um, so, you know, they, they gave me that as a project, I didn’t know anything about e-commerce or Amazon, you know, that was like, what is that Amazon and how does it work? Um, so yeah, so five years in that company really building out, you know, their category, which, uh, grow to, uh, over 10 million in sales, um, at, at that time, uh, now they’re, you know, managing much more, um, different brands also, uh, that they acquire with the time on Amazon.

Uh, so I was very happy, you know, to be part of that launch. So that, that is where I really, really put my hands into Amazon. And since then, I’m just loving it. Like every time, every week, something changes, Bradley is incredible. It’s just like rapid pace and you cannot stop. Um, in the last year, couple of years, I was in a company, uh, more in the supplement space.

Elizabeth:

So that is like, you know, the makeup, the categories for, uh, sellers on Amazon, very difficult, very competitive, very competitive, but even there, you don’t manage to really grow a very nice business, uh, for that particular brand. And, uh, you know, now I’m just like cautiously, like, um, on a, we can call it a sabbatical or whatever we want. It’s just like, I’m, uh, reflecting a little bit on what I want next, uh, is consultancy is, uh, do I want to work for an agency, a new brand? And if it is a new brand, I really want to make sure that they are aligned with my values, with what I want, uh, for my next chapter in life. But honestly, I still want to keep doing

Bradley Sutton:

I see you have the open to work, uh, thing on your LinkedIn, uh, profile there. So, hey, if anybody gets inspired, you know, any brands or agencies or, or companies out there are like, wow, Elizabeth really knows what she’s talking about. Go to her LinkedIn. She, she is open to work as of, as of the recording of this. So here we go.

Elizabeth:

Exactly. Thank you.

Bradley Sutton:

What would you say is like your specialty? Um, you know, everybody has their secret sauce. Like mine is probably like launch and things like that. Other people are strictly advertising. What about you? Like what? Um, and that’s how we’ll steer the conversation today. Like, like what, what is your superpower on, on.

Elizabeth:

I think my superpower is storytelling data. Uh, I feel like, uh, and I’m pretty sure you remember badly, like two years ago, the amount of data that we have today is just like zero to too much. There’s like so much data now that is available for sellers or for brands that I feel like, um, you can get a lot like overwhelmed. Um, and my specialty is really making this data aligned with what I want to be, um, answering. So there’s no point of having data if you’re not answering your question. Um, so I’ve been able to, uh, also push to senior leaders that don’t understand, but mostly don’t understand Amazon, uh, in simple ways, why we should invest, why we should be launching products on Amazon and why it’s a channel that needs to, uh, be growing.

Elizabeth:

Um, and that is really my forte is really like storytelling that data, those reports, or even like creating reports. So like I used to work with, uh, an ad agency, which they’re very technical, very good. And sometimes I was like, I want to see this data, but in this way, and they were like, oh my God, this doesn’t exist. So they went back, you know, to their developer and we need to put this in place. So I question a lot. I’m very, very creative with data. And based on that data, I’ll be you utilizing to either make, make better decisions, uh, for the products that exist or for go to market for new product launches, which I know is going to be part of the discussion today.

Bradley Sutton:

Okay. Yeah. I know you’ve, um, you’ve preached before that, and I absolutely agree with this, with this first part. I appreciate it too. It’s like too many sellers just, just figure out what’s their first or next product to sell based on their gut feeling or intuition or something like that, you know, definitely not the way to go. And the second part, you’re like, hey, you know, some people just think about keyword. Now, obviously I love keywords, but yeah, I, I kind of agree with this part too, is like, you can’t just look at the numbers and, and say, hey, there’s 10 keywords and they have a million-search volume. So, this must be a, a great, a great starting point. What is the right way then? Or how do you decide what new niche to get into what new product to launch in a certain niche you’re already in? What are you looking at? If not your, your gut or, or just, you know, keyword searches and things like that.

Elizabeth:

Yeah. So let’s just let me just go back on what you just said. So yes, intuition is good. And I feel like a lot of entrepreneurs have that, which is, which is great. You spot a trend and you want to, you want to like test it out on Amazon. Great. Then you have keyword search, like key search volume that is basically just, you know, letting, you know, what is the demand for that specific. But the thing is like, I think the biggest like different is that go to markets has like shifts from more like intuition driven to question driven and behavior audiences who’s actually going to purchase that product. Like, and you know, the tools that I’m going to speak about today, they’re not like replacing judgments.

Elizabeth:

I think they’re just like raising the bar. They’re just making us more efficient in how we are going to launch. So I think like the, the go to market process that I’ve come to use now for multiple launches is, and it always changed on, by the way, because every time Amazon either gives a tool or removes a tool. So for, yeah, for instance I used to work with, you know, that tool that, that Helium 10 had downloading all the reviews.

Bradley Sutton:

Oh yeah. Amazon made us take it away. So annoying.

Elizabeth:

Exactly.

Bradley Sutton:

We’re working on a replacement for that.

Elizabeth:

Oh yeah. Please. Because you know, I used to use that tool, you know, to make these reviews analysis with the help of a ChatGPT, let’s say, and just querying it, you know, and into like, what are like the likes, the dislikes of the products of the competition that is already, well, the future competition that you will have, you know, the market. And it was just like a gold mine. And there was also like ways to, how can I say, cues for product development as well, because sometimes something was wrong for a specific product. Well, you can go at, you know, your R&D department or anyone that is into the conception of the product and letting him know, you know, customers really like this product. They are buying it, but they’re complaining about this. Like, how can we make sure we don’t have that? There was also a lot of cues for copywriting.

Elizabeth:

So we used to even extract like short snippets, like of real customer language. And we use those ones on the listings and creatives. And I think that is very important because I strongly believe that products that perform better, they really speak to the customer. So the way they are describing themselves, the products, and sometimes brands comes with this big idea, like this is my product, this is my customer, but sometimes it’s not true. And it’s with Amazon that you’re able, you know, to see those, those, those trends.

Bradley Sutton:

Yeah. You talked about Amazon removing things and also adding things. I think something that wasn’t added, but it was more like democratized, meaning, you know, that that the average brands can now have access to this would be AMC last year. Yeah. How, how before that was a kind of like exclusive, exclusive thing. Like, man, you, you had to be really advanced to be using AMC. Now almost anybody can use AMC. So how have you leveraged that in the past? How do you think in 2026 other brands out there should be, should be leveraging AMC?

Elizabeth:

Yeah, of course. So, I’ll go through like the process. I think I, I mapped it out like into like five steps about, so the first one, I think we already spoke about it. You know, keyword search, obviously very important. It confirms demand. You know, what are shoppers? It also can, I really like the long tail keywords because they’re telling a story. They’re telling what color, what dimensions, what they are actually looking for. So always start with that using what in our case, we were using a lot of Cerebro and, you know, Magnet from Helium 10.

Elizabeth:

Then the second one before we move into AMC and all of that, cause that is more for me, the third step. I would say, what I really, really liked as a tool, Bradley is actually Market 360, Market 360 is, I feel like underutilized product, that Helium 10 has more for, I would say mid to large brands. I don’t feel like everybody should be having that, but maybe you can just, you know, talk a little bit about it and where, where they can find it.

Bradley Sutton:

Yeah. So, so that’s a Market Tracker 360 is available at least on the Diamond plan. Like, like everybody gets maybe a couple of markets there for more power users, like, like the, you know, the companies that are doing like maybe, you know, mid, mid seven figures or more highly recommend getting like one of the custom enterprise plans because they, they have a lot more markets and a lot more segments they need to be looking at the data and like me myself, you know, I’m, I’m only like just barely sub million dollars.

Bradley Sutton:

Me as a Helium 10 employee, I don’t even use Market Tracker 360 too much because my products are so small. I just sell a lot of like smaller products as opposed to like these, these very competitive niches. But if you’re in a really competitive niche or you’ve got some, some, some kind of like big time, you know, high six figure, seven figure hero products, Market Tracker 360 guys, you’ll, you’ll probably see on the screen. If you’re watching this on YouTube, you’ll be able to see where it’s at in Helium 10. So is Market Tracker 360 for you something that you use to discover new categories or new niches to get into? And it’s something that you’re like, hey, monitoring what’s going on with your existing like your existing competition and things, or is it more one or the other?

Elizabeth:

Neither. I use it really, I use it really at the beginning. So what I was trying to really answer with that is like, who is the real competitive competition, you know, for this new product launch? What is the prices and the maturity of the products that are ready in that market and what we’re trying to do, what, like the goal is mainly to define the market I’m actually going to be entering. So instead of saying I’m entering the water bottle category, which is huge, I want to use filters to remove noise. Like what is the price range? If my, my water bottle has certain specifics and I am selling at the $39, I don’t want to be comparing it with a product that is selling at 10 and it’s plastic. I want to be comparing myself with maybe a little bit more mature products so we can filter with minimum revenues, units per month. We can also exclude in titles, you know, when there’s an exclusion, maybe we don’t want to have like kids bottles. So we want to exclude kids. But we want to make sure that stainless steel is there. So we want to include that keyword.

Elizabeth:

So it’s all about like really defining your market properly. So every decision after don’t get like shaggy because you want to make sure that you go to your senior leaders and you say like, this is the market I’m entering. You know, I’m entering, I don’t know, $3 million market.

And I want to be able to take 1% of that market in the next 12 months. But that $3 million market is maybe part of a $55 million market, but that is not your market, you know? So you really want to be, how can I say, scaling it and really be more cautious of what is the real market, defining it really to have specific keywords around 10 to 15, you know, really ASINs that really are aligned with what you are going to be selling.

Elizabeth:

So you know, again, the objective here is not to have the big category. You want to have your category. So that is how like I’ve been utilizing Market360 in the past, making sure, you know, that all of these filters really are going to create, how can I say, the sandbox where I am going to be playing. And when I do have these, I know there’s a couple of views also that are more granular where you can actually see like advertising, like where are, what type of advertising they’re doing. Can’t remember if it is at the ASIN level or brand, but you’re able to also see, you know, if they are selling on sponsor, on sponsor brands, DSP, and you can also like, you know, there’s maybe opportunities there because if you see that your main competitor is only doing sponsor, well, maybe you should be at launch already preparing your campaigns for sponsor brand and sponsor videos because they are just not doing it, you know.

Elizabeth:

So that’s like on all of that information is available on Market360. But yes, afterwards, of course, you know, you can still go in your market, you know, quarter after quarter. I used to go in and analyze also. OK, now with this market, what is my share now after a quarter? Am I 1 percent, 0.5 percent? And how you are growing and how is the market growing as well?

But again, your market, not the whole category, that is way too much noise.

Bradley Sutton:

Yeah, yeah. Ok. All right. Good stuff. So, guys, Market Tracker 360 is definitely a lot of you have the diamond plan. You probably never even gotten into it. So go in there and create your first create your first market. Now, what else are you doing? Like, let’s I know you’re really good at advertising. So we’ve talked a little bit about Amazon advertising. But what are some other things that you’re doing on the advertising side that you think has helped you have the success you’ve had?

Elizabeth:

Yeah. So if you are a brand that has the privilege to have an account exec, you know, as assigned to you, you need to be looking at those category level data reports that they have. You can actually ask them to do it on specific ASINs. So, for instance, if I’m launching a product, I will tell them these after all my research, you know, step one and two. These are my 10, 15 ASINs I’ll be targeting. And they will give you a report, which it’s basically this becomes like the peers, you know, that you are going to compare. And they will give you a report on what are their spendings per month, what types of ads they’re doing. And all of that is like real data. So you’re able also to budgetize. Like, how much do I actually need? You have their spend as well, like how much they’re spending on a particular type of ad. So you’re able to plan because all of this, again, go-to-market success is about planning.

Elizabeth:

So your advertising strategy comes into play in that go-to-market to see like how much do I need to spend? Where am I going to spend that money? Is it on DSP? Is it on sponsored products? What types? So, yeah, so that is one thing that I think it’s maybe underused to have that information, again, in terms of planning for your ad spend and the month as well, you know, on where you need to be spending more. So, yeah, so that would be part of the advertising part. But talking about we talked about, you know, AMC and AMC. My God, there’s so much to say about it. But I think I’m just going to focus on one part of the AMC, which is it comes with DSP access data that really, really helped us for product launches in the past. And I think they’re very good for any brand that is launching product. And it’s overlap reports. I don’t know if you heard about overlap reports. OK, so overlap reports. What it does is that it answers questions like who is actually buying products like this on Amazon? What segments over index? What behavior suggests intent or maybe they’re just ready to buy? So once you know your market, the next step is basically having these reports.

Elizabeth:

And you can ask these, if I was thinking it’s I don’t know if you can do it yourself. Again, we were working with an agency, so the agency actually pulled these for us. But basically, these reports reveal who is buying similar products by identifying the most relevant demographic lifestyle and behavior segments. So what does what does that data do? Again, like I told at the beginning, there’s no point of having data if you don’t know what you’re trying to do with it. So what are we trying to do with it? We’re trying to write messaging and copy that will resonate to that specific customer. It will guide all of our DSP creatives, all of our video creatives. Rather than guessing, we’re actually using Amazon first party data to understand the buyer that is already buying those products that you have identified, which, again, is your market. And the way these report work is basically by affinity score. So an affinity score you’ll see on the report. And I don’t have one to show you at the moment, but it’s basically it could be it’s numerical. So let’s say one is your baseline. So there’s no there’s no difference. Basically, it’s telling us how much more likely a segment is to interact with competitor products compared to the average Amazon shopper.

Elizabeth:

So when you have over index, so let’s say you have one point for six, let’s say what it’s saying is that 46 percent more are likely to be in that competitor audience. I don’t know if you understand what I’m saying, but basically, I can give you an example. For instance, you can get information like demographics, so age in that segment, those customers, the range would be maybe 18 to 30 is actually scoring three. That means that there are three times more of those shoppers that are within that segment. So that is your main category that your main demographic, it would not maybe be, I don’t know, 55 plus scored point eight. OK, so this product is clearly not for fifty-five plus. So let’s make sure to have imagery, to have content that is appealing for that specific age range. And it gives you, you know, demographic information, gender, income, education, property. You can even know, you know, if they have a house.

Elizabeth:

So for any product that is actually more specific to householders, well, you know that that you need to be scoring a very high affinity, making sure that that’s your category. You can know if they are married. What does married mean? Well, maybe put some couple photos, you know, as lifestyle. You can know if they have children. If yes, what age? You can even know what age of their children’s have. So make sure you have that in your lifestyles. You know, there’s also behavior. Are they buy in at Whole Foods? Are they part of the top two percent spenders? You know, maybe that is going to realign your pricing.

So, yeah, so a lot, a lot of information within these overlap reports.

Bradley Sutton:

Going back to Amazon advertising, when you launch a new product, what is your campaign structure like? Are you only launching on auto campaigns? Are you only doing exact campaigns just for a special one for launch? Are you having research campaigns with broad? Are you doing product targeting from day one? Are you doing sponsor display from day one? What is your campaign structure to look like in the first week or so?

Elizabeth:

OK, for that one, I think it really depends on what we have uncovered. So, for instance, if I uncovered that my with these reports that my account exec give me, you know, for these peers, if I uncover that they are not doing DSP, well, that’s an opportunity for me. Maybe I just want to go and get that demand, you know, and get customers to know about my product. But at the base, auto campaigns for I feel like they’re always a must just to seed keywords. Obviously, you want to make sure you want to keep an eye on those. Like I’m not saying, you know, that’s that needs to be your strategy, not at all. But we tend to really make sure that we had sponsor products and sponsor products some very specific keywords. So let’s say, again, water bottle. We would not go into the go into the product launch with water bottle. It could be water bottle two liters stainless. So longer, you know, because it’s going to be very costly, you know, to gain that water bottle at first and be relevant.

Elizabeth:

So we were making sure that we had that those 10 to 15 keywords that are were our must.  We must be organically ranking for these in the first three months. And then we would expect. But we would really be, again, very narrow into what we were trying to do in terms of campaigns and in terms of targeting. But most of the time, because we were, you know, I worked with more mid-range brands. We always launched DSP at the same time. So it was sponsored DSP and now with the AMC. While we were doing like any customer who has seen our DSP ads, there are shopping on marketplaces. Let’s retarget them, you know, on the sponsor, on the marketplace and the same the other way. So it was like really like a 360-degree type of strategy.

Bradley Sutton:

You’re very active in the community online and offline. I see you at events. You travel for events. I see you active on LinkedIn with all the tens, hundreds of sellers you’ve met. What do you think separates the like a serious seller, just like, you know, serious sellers podcast with everybody else? I mean, every everybody’s sellers that you interact with.

But obviously people are on different levels and thus they experience different levels of success. So, what makes you a serious seller or advanced seller?

Elizabeth:

Yeah, so let’s separate seller, like own founder that is launching a product and a brand. So on the founder side, I feel like the ones that really are able to pierce this, you know, beast that is Amazon are the ones that are actually asking the right questions and also. Getting the support of the community and also agencies, you know, that can maybe help them.

And I totally understand that maybe sometimes you don’t have, you know, the budget to work with agencies. But there is so much information out there. And I feel like Amazon community is so open, also just sharing insights. There is no reason why you’re not able to get answers or to just be very creative, you know, with what you hear. So for that segment, I think that creativity being very versatile, you know, being able to take the data or take the information, the podcast and just ask question, how can I implement this? Should I be testing this? Who can help me? You know, there’s a lot of people that underestimate just sending a message and asking for help. Asking for help is OK and people will be happy to help you.

Elizabeth:

So that is on the founder side on the brand side. What I’ve learned a lot is it’s channels. If it’s a customer that is DTC first, have never done Amazon is like, why should I have Amazon?

Like it’s like basically they don’t see the value on it or they do retail. And then it’s like, what is this e-commerce like? Or if they’re doing both or trying to do it, they’re not giving the same focus to Amazon. Very rarely I went into. Honestly, I think I cannot name one that is really focused only on very, very focused on Amazon. And I think Amazon is where you can actually grow, utilize that that channel as a like seeding brand awareness, you know, to bring new customers in.

Bradley Sutton:

All right. I’m going to ask you one more question, but just again, if you want to reach out to LinkedIn, probably the best place to find you, Elizabeth Rivas. With a Z, Elizabeth, the Z right there, Elizabeth Rivas on LinkedIn and hit her up on there. She’s always very happy to engage. So, you know, you’ve worked for eight figure brands, high seven figure brands. You obviously have, you know, pretty hefty budgets behind that. And maybe some of the stuff you’ve talked about absolutely resonates with a lot of our listeners who are on that level. There might be some stuff like, hey, I’m not I’m not ready. I’m not there yet. So like for people without a big budget, what what’s like one quick hitting thing that that they can do that that can move the needle for them?

Elizabeth:

I think it’s honestly the go to market that I’ve presented. There’s a couple of things that can be done with, you know, smaller budgets. So if you’re already utilizing Helium 10, which I’m thinking all the listeners are. Well, you know, they’re certainly doing, you know, Cerebro, Magnet. But the thing is, Market 360, you did mention there is another. I think one that is actually when you’re a diamond, which is not the 360 one, but still the regular Market Tracker, you can still do it by keywords.

Bradley Sutton:

You can still map your even on our lowest plan.

Elizabeth:

Exactly. So you can you can still market your more niche, let’s say, market, and then it’s a lot. That’s the only thing it’s going to be more manual. I feel like everything needs to be based on data and have a have a also. How can I say a focus on like you need to test a lot of things and you need to learn a lot. And I feel like sometimes we are testing, but we are not documenting also. That’s another thing. When you test something, document like what worked, what didn’t work, because and I did it by the way. I think everybody does that you test something. And after it was like, oh, yeah, six months ago. But why didn’t work? OK, I can’t remember. So you want to avoid those things. So keep a log, keep a log, you know, of like all of the testing that you’re doing and what worked, what iterations you did, what other tests you perform. It’s all about being curious.

Bradley Sutton:

Yeah, I like it. All right, Elizabeth, thank you so much for coming on. You have a lot of knowledge, a lot of experience and look forward to bringing you on next year. Maybe you’ll be working for another seven, eight figure brand or who knows, maybe you know, start. I think you should start some brands on the side.

Elizabeth:

Yeah, I know. I’ve been thinking about that.

Bradley Sutton:

You know, like everybody used to always say that to me before I started, because I would always just work for, you know, big brands and things like that. And I was like, it is fun. It is funny that I do it sometimes. Not just for making money, which is not really making money, but for the for the experiments and experiments that allows me to do stuff in a sandbox so that for the real stuff I do, then like I have more confidence. But anyways, we’ll see. Well, we’ll see where you’re at next year and it’ll be great to have you on. Look forward to seeing you at the next conference.

Elizabeth:

Thank you, Bradley, for having me.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.